Partnerships Unraveled

Send us Fan Mail Did you know you could double network effect with channel partnerships? Yes. Double. Even triple. All of that...thanks to alliance campaigns.  By pooling resources and expertise, you'll be able to reach new end-users, increase partner engagement, and drive better ROI. Ready to start scaling your partner marketing? Listen or watch this week's episode of our podcast for gu...

Send us Fan Mail Implementing an effective deal registration program can help you to maximize the benefits of working with channel partners. But deal registration is not that easy.😔 👉 Ensuring accuracy and completeness of information submitted by sales reps and channel partners 👉 Tracking the status of deals through their lifecycle to avoid overlaps with other partners or sales reps  👉 Integra...

Send us Fan Mail Have you experienced the power of social selling yet?  Social selling is about leveraging your social network to find the right prospects and build trusted relationships.  It is ultimately a sales technique. But one that everyone in your organization can take part in – and benefit from.  Why does it makes so much sense for B2B and the channel? What kind of content should you bet o...

Send us Fan Mail This episode of Partnerships Unraveled can be summed up in 3 letters. M,D,F... We're not talking about medium-density fibreboard but about market development funds.  To name a few things discussed in episode 16 of Partnerships Unraveled: -> What is MDF and why was it originally created? -> How can you tie it to revenue? -> Some examples of MDF gone wrong   And of cou...

Send us Fan Mail Complicated to engage in actual conversations with your partners when you work with so many, right? Yet, it’s worth it. It's the only way to grasp what truly matters to them and to maintain engagement. And there are actually ways to make it possible, even with hundreds of partners. In episode 15 of Partnerships Unraveled, we talk about to-partner communication.  What are the...

Send us Fan Mail Categorizing your partners can help you to deliver a far more specialized strategy.  In episode 14 of Partnerships Unraveled, we talk about partner segmentation and how it can positively impact your channel – if done well. There are several ways to go about it.  ➡️Partner type, regions, language, products... How do you choose?  Listen to this episode to find out what's the be...

Send us Fan Mail It's the new year already!   What do you think will be the key trends in channel for the coming period? In this week's episode, we make predictions for 2023.  Sorry to spoil the fun already but... recession is in the air. ● How do you deal with it?  ● How do you drive impact? ● How to save costs? ● How to increase revenue?  These are questions our CEO and VP of Partners...

Send us Fan Mail While most businesses rely on resellers, the great ones invest in building great partnerships.  And in a partnership, every day should feel like Christmas. 🎄 In episode 12 of Partnerships Unraveled, we draw lessons from the most wonderful time of the year :  Generosity is key Receiving presents is awesome. But how fun is it to spend time picking the perfect gift and to watch peop...

Send us Fan Mail Interested in doing business with big channel partners? Then you must listen to episode 11 of Partnerships Unraveled!  We talk about : Who are the biggest channel partners? What type of end-users are they selling to? Which other vendors are they working with? And how to approach them? Would you rather see the faces of Rick and Alex? Go check out our Channext Youtube or LinkedIn! _...

Send us Fan Mail Rule #1 when it comes to channel alliances: Be humble.  A channel alliance is an opportunity to work together instead of doing everything yourself. Co-innovation, co-marketing, and co-selling will make your channel offer stronger.  In this episode of Partnerships Unraveled we talk about channel alliances. We discuss Recruiting partners for alliance partnerships What should you kee...

Send us Fan Mail Channel partnerships shouldn't be recruited then left to their own devices. If you want your channel to scale, you'll need to support your partners at every step.  In episode 9 of Partnerships Unraveled we discuss what a channel partner want from a partnership and we discuss: Finding growth in channel partnerships It is imperative to start at your end-users and work your...

Send us Fan Mail Are you fully disti-enabled, looking to scale through distribution, or still on the fence?  In episode 8 of Partnerships Unraveled we look into the dos and don'ts to make distribution work for your channel.  We look at how distribution evolved from warehouses to SaaS and the roles each part of the channel plays. Bust 4 of the most common myths surrounding distribution. *Spoil...

Send us Fan Mail We love to pretend everything is sunny in partnership land, but the reality is, sometimes things go wrong. Partnerships can sour, leaving business stagnated and end-users unhappy.  In episode 7 of Partnerships Unraveled we discuss why partnerships fail. We identify 4 common problems and how to fix them – or even better make sure they never occur in the first place! Entering with t...

Send us Fan Mail Where are you going? How are you getting there? By when will you get there? These are the 3 key questions you need to ask when making data-informed decisions in channel.  In this week's episode of Partnerships Unraveled we discuss how to make those data-informed decisions.  How to shift your company into a data-informed mindset The biggest challenges in channel surrounding da...

Send us Fan Mail Over the past few episodes we focused on building and optimizing a channel from an enterprise perspective. This week we're looking at how to start a channel from scratch.  We'll discuss 3 key focus areas to help you on your way to a successful channel: Define your Ideal Partner Profile (IPP) Would you date a random stranger, or are there some basic requirements your futu...

Send us Fan Mail You want to generate demand through marketing with your partners.  But less than 15% actively participates in your campaigns.  In this episode of Partnerships Unraveled we identify the 4 key challenges that channel marketers face today – and discuss how to solve them  Resources: If you can prove impact and ROI through marketing then it should be a priority for both vendors and par...

Send us Fan Mail This week in the Partnerships Unraveled podcast, we're looking at the new kid on the block in partner land: Tech partnerships. Many of these tech customers are coming from referrals, but what does that actually mean for the channel? Should you own your referral channels, and how do you go about that?  We recently talked about breaking the silos. But some segmentation within c...

Send us Fan Mail Friction is everywhere, from recruitment to sales and everywhere in between.  In episode 2 of Partnerships Unraveled we talk about removing that friction: from the recruitment process, onboarding, training, marketing and sales.   Want to go smooth sailing on your channel? Check out this episode and learn how.  _________________________ Learn more about Channext 👇 https://channext...

Send us Fan Mail On this first episode Rick, CEO and founder of Channext and Alex, VP at Channext start to unravel the mysteries surrounding channel and partnerships. In this first episode we're off to a flying start, discussing: whether SaaS and Cloud will take over channel, how to avoid channel congestion, Brand vs Technology deals and much more! _________________________ Learn more about C...

Send us Fan Mail Starting on Monday 10-10-22 we are unraveling the mysteries surrounding channel and partnerships.  Join Rick van den Bosch, Founder and CEO of Channext and Alex Withford, VP Partners at Channext.   If you are involved in channel and have some difficulties, need some tips or just want to hear about your favourite market from different perspectives, this podcast is made for you!  St...