PartnerOps Partner

Send us Fan Mail This week is a pretty clear transition to fully owning my role and work effort. It's where the rubber meets the road for blending the narratives that already exist with the story I want to tell.  This week: Recognizing historical cognitive bias Project ownership and influence  Kicking off a Listening Tour  The value of qualitative research Musings on what it means to be &apos...

Send us Fan Mail This week I get to be on-site for an off-site with my team and the rest of the Partnership organization at Samsara! The big challenge for me - distilling my 'vision' for Partner Experience into a 30 minute presentation for my team.  What's the foundational assumption for building Partner Experience?  Viewing the partner tech stack as a 'Product'  The actua...

Send us Fan Mail This is week four of a multi-week series following my first 90 days in a new role dedicated to PartnerOps and Experience. Subscribe today to follow along and check out the historical episodes to get caught up!  Four weeks already - next week I go onsite! But.. what about my 90 day plan?  This week's focus: Small Wins. Literally taking a chapter from the book - Chapter 5 to be...

Send us Fan Mail Following last week's discussion around junior v. senior roles, this week is a focus on the transition from onboarding to ownership. In this episode: The end of structured onboarding content  The big things left on my 'onboarding' plate  How I maybe should be using 'The First 90 Days' as a resource  The value of workflow! My Priorities for week 3 Gratitude...

Send us Fan Mail Week 2 is all about... doing the same thing in new directions. That's right - still building connections and leaning in this week just toward new learnings.  Tune in to hear my ramblings on:  My tendency to run fast Slowing down to build relationships Respecting what's already here The difference in junior v. senior ops roles The difference in ramping Ops v. other roles ...

Send us Fan Mail This is it! The first week of the new role! I'm excited and a little anxious, but mostly excited because I really do enjoy change when it's time.  This week I cover: The general outline of the next 3 months of episodes covering my first 90 days in a new role What I will and won't be talking about (hint: proprietary stuff is off the table!) Connection Goals Leaning I...

Send us Fan Mail WHAAAAAAT?!?!  Yes, that's right. After a brief 10 month stretch I've accepted a new role at a new company and I'm leaving Atlassian!  "But Aaron..." , you scream into the darkness, "why would you leave Atlassian right now?! You're less than a year in, you're about to vest stock, the economic market is nuts, the benefits are great, and you k...

Send us Fan Mail Last week I stumbled across a dream job in Partner Experience and quickly went about getting an interview.  Within two days I got into a screener with the recruiter in spite of 900 applicants ahead of me. 15 minutes later I was out of the running.  So.. what happened? What did I lack? Where do I go from here?  More than that...what does it take to shift your career when working Pa...

Send us Fan Mail This week I focus on understanding who the audience is for PartnerOps content. I'm still turning over the implications for how it impacts what I do professionally but also what it might mean for others and the continued evolution of the role.  At the end of the day, we as PartnerOps professionals have to get deeper understandings of how our efforts are tied to revenue because...

Send us Fan Mail I recently turned down a job offer and recently learned the top range may be $30k higher than the offer I received - did I miss out on a $50k raise?!  Probably not, but it got me thinking about the process and all the things I maybe did wrong that lead to my own decision to walk away from a leadership role with a team in a pre-PRM organization (yes... it DOES sound like a dream ro...

Send us Fan Mail This week, details on the inflection point I'm facing and where I'm going from here. Topics include: A summer break for weekly article generation  The future of the podcast (hint: interviews!) Masterclass Service Offerings  Community Stay tuned because the podcast isn't going anywhere and will hopefully get a little better.  Got questions, feedback, or snide remarks...

Send us Fan Mail You need an Account Mapping strategy. That means you need a vendor. This week - a guide to selecting that vendor!  Gather the  Stakeholders Readiness Check Validate the Strategy in Advance Vetting the Vendors Get the full guide online via LinkedIn or through my friends at PartnerHacker .  Need help picking a vendor? Reach out at aaron@partneropspartner.com!  Aaron Howerton www.lin...

Send us Fan Mail This week - we explore the challenges faced by Partner Ops professionals and their reliance on CRM systems that aren't designed for their needs. Maybe it's time to drop the CRM?  CRMs are't designed for Partnerships out of the box. Heavy customizations create highly sensitive and unique environments.  Integrations continually add dead weight to CRM infrastructure an...

Send us Fan Mail This week it's back to tactical advice on how to start managing Partner Experience! The topics are riveting and include whiz-bangers like:  What to track about the tech stack Mapping the Stakeholder Journey Casting a Vision and Securing Buy-In Coordinating the Roadmap The Daily Grind  Summary: Everyone is in Partnerships.  Next week I'll be returning to more tactical gui...

Send us Fan Mail In this episode, we (okay I) talk about who should "own" the concept of Partner Experience in a company.  We'll (okay.. again... I) will cover:  A summary of last week in case you missed it! How I used Descript and ChatGPT to help generate my content this week (hint - it wasn't perfect)  The way several other roles are tied to Partner Experience and why they ar...

Send us Fan Mail Partner Experience is more than a buzzword - it's a critical element of your Ecosystem planning.  This week's podcast dives three main 'Why's for establishing a Vision for Partner Experience, discussing: Partners are customers Layered relationships create complexity Intentional effort and thought needed to manage complexity Partners are foundational Essential f...

Send us Fan Mail I love Partner Tech. After years in SaaS I feel like I'm finally found a 'niche' of the industry where I 'get' the point and 'see' the roadmap.  This week in formerly Behind the SaaS, now PartnerOps Partner, thoughts on my Partner Tech Dream State. I rant about...  PartnerOps as the foundation of truly great Partner Experience  The state of Partn...

Send us Fan Mail This week we clarify the purpose of Partner Ops - delivering strategic value. That's it - skip the episode if you want because that's what we talk about or listen in for a reminder of what you already want/believe. Upcoming Changes/Housekeeping I got a new mic! Audio quality is improved Defining Partner Ops as a Strategic Role Strategic Mindset = Asking Questions Example...

Send us Fan Mail I'm back at it this week with a personal revelation after gettin gmy own project stood up with the help of ChatGPT after literally MONTHS of beating my head against a wall looking for help and thinking about it. Meet OSCAR: www.oscartech.co How does this story of AI generation impact Partner Experience? Listen in to find out! In this episode: The generation of a new toy, OSCA...

Send us Fan Mail What up Partner People? Welcome to another episode and this time we run 13 minutes (yeah.. I know... I'm working on it....) all about Partner Influence. In this episode: Partner Influence is a murky topic without a lot of clarity on the long term value. None-the-less, people are asking to track it and we're going to talk about how to do it. As with anything, there are ca...

Send us Fan Mail This week... my microphone failed and I had to use Airpods so #1 - my apologies and thank you for listening anyway! I think I'm about to have to buy some new gear so if you've been sitting on the sidelines waiting to jump in as a sponsor, let's talk!  Now... for the show.  We hear from the community to understand how shifting PartnerOps under RevOps can impact the r...

Send us Fan Mail Account Mapping is a strategic play that comes with lots of incredibly powerful data. The real downside of Account Mapping is really the amount of potential it has because organizations are often under-staffed or under-prepared to utilize all of it at once!  Tune in this week to hear:  What is a 9-Box strategic plan?  Prediction for how people will handle Account Mapping in the ne...

Send us Fan Mail This week on Behind the SaaS, building CRM for Partnerships. Hint: the ice machine is your architecture.  Also in this episode:  Big news in the partnership world for Reveal and Crossbeam as they announce new partnerships around content/community.  Don't Skip the Ice Machine (or, my weekend date night observation)  Elements of Partner Architecture  Questions to help use those...

Send us Fan Mail Salesforce, like any other platform, is only going to be as good as you make it. That being said, in my continuous effort to drive Partner Operations value out of the tech you have, some ideas on how to make Salesforce Views work for Partnerships. In this episode... Acknowledging the software that works is the software people use Building views that work as process drivers Tips on...

Send us Fan Mail Although this focuses on Salesforce, the concepts are the same for any CRM with comparable tools. Join me today for a quick discussion on: Why we need a partnership app  Design principles for building a space  Steps on setup  Considerations for Home Page Custom Pages As always, this post is available in detail on LinkedIn and now, weekly at PartnerHacker!  Got questions or thought...