Paradigm Playbook

Join Dave and Steve on this thought-provoking episode of Paradigm Playbook as they delve into the crucial aspects of training and treating employees in the sports business industry. Discover the secrets to fostering employee growth and aligning individual goals with company objectives. Gain valuable insights into developing problem-solving skills and creating a culture of continuous learning withi...

Join hosts Dave Kozak and Steve Cook on Paradigm Playbook, the podcast designed for sports business entrepreneurs. In this episode, they dive into the crucial topic of recruiting and retaining employees in the sports business industry. Discover the secrets to attracting top talent by prioritizing employee satisfaction and building a positive company culture. The hosts also shed light on the power...

In this insightful episode of the Paradigm Playbook podcast, hosts Dave Kozak and Steve Cook delve into the often overlooked yet critical aspects of hiring, firing, and recruiting employees within the sports business industry. They shine a light on the significance of hiring individuals who fit seamlessly into the company's culture and values, emphasizing the need for thorough evaluations to...

In this episode, Dave and Steve talk about hiring for a small business. They talk about how they like to hire for attitude, not necessarily just skill and experience.  Follow us: Paradigm Playbook Instagram Facebook YouTube

The Paradigm Playbook podcast hosts, Dave Kozak and Steve Cook, are discussing how to build a business to sell. They suggest that businesses that are too reliant on their owners are not attractive to buyers, who want a business that generates income and has longevity. To make a business more attractive to buyers, they recommend having systems and processes in place that any employee can step in an...

Dave Kozak and Steve Cook, hosts of the Paradigm Playbook podcast for sports business entrepreneurs, talk about the importance of growth and a growth mindset. They stress that growth is not just about bottom line growth or business growth but encompasses all aspects of life, including personal and individual growth, as well as growth in leadership and parenting skills. They explain that personal g...

In this episode of Paradigm Playbook, hosts Dave Kozak and Steve Cook discuss the reasons why businesses succeed, focusing on the importance of having the right people, structuring job roles, and creating a positive culture. They reference the book "Relentless Solution Focus" and its message of focusing on solutions rather than problems. They emphasize the importance of finding the right...

In the Paradigm Playbook podcast, Dave Kozak and Steve Cook discuss the habits and practices of successful leaders. They emphasize the importance of building a culture that leads to effective results and highlight traits such as speaking up, stepping up, and using data to make decisions. They stress the significance of cultivating good habits such as having a positive attitude, greeting people, an...

In this episode of Paradigm Playbook, hosts Dave and Steve address the challenges of finding and retaining quality staff for small sports businesses. They suggest attracting and training coaches for beginner levels, breaking down each skill into simple steps, and teaching them. They emphasize that pay scale is a crucial variable cost that controls top-line revenue and should not be a limiting fact...

Today we’re discussing:  Management Made Simple Our inspiration comes from The One Minute Manager –The Quickest Way to Increase Your Own Prosperity by Kenneth Blanchard & Spencer Johnson. Three techniques for an effective manager: one-minute goals, one-minute praisings, and one-minute reprimands. Follow us: Paradigm Playbook Instagram Facebook YouTube

Today we’re discussing:  Everyone  Sells! Our inspiration comes from The Greatest Salesman in the World by Og Mandino. Mandino says - Failure will never overtake me if my determination to succeed is strong enough. Follow us: Paradigm Playbook Instagram Facebook YouTube

Today we’re discussing:  Customer Focus is Everything. Our inspiration comes from Raving Fans –A Revolutionary Approach to Customer Service by Ken Blanchard and Sheldon Bowles. Blanchard says - Your customers are only satisfied because their expectations are so low and because no one else is doing better.  Just having satisfied customers isn’t good enough anymore.  If you really want a booming bus...

Today we’re discussing:  A Growth Mindset Our inspiration comes from The Laws of Lifetime Growth – Always Make Your Future Bigger Than Your Past by Dan Sullivan & Catherine Nomura Sullivan says - When we’re confident, we’re focused on the present rather than worried about the future, and that makes it much easier to see how to turn obstacles into opportunities, weaknesses into advantages, and...

Today we’re discussing:  Always Solve for X - Get to the Answer! Our inspiration comes from Relentless Solution Focus, Train Your Mind To Conquer Stress, Pressure, and Underperformance by Jason Selk and Ellen Reed. This book is an in-depth look at mental toughness and problem-solving. Selk says - You don’t drown by falling in water, you drown by staying there. Follow us: Paradigm Playbook Instagra...

Today we’re discussing Pitfalls:  Avoid and Recover. Our inspiration comes from Getting Out of Trouble And Staying Out by Bill W. Sorenson. Sorenson says - Managing a business is like jumping on a trampoline.  It’s exciting, invigorating, and satisfying.  It’s great fun and a great way to show off.  And trampolines are like business.  They can help you look good, and achieve great things.  They ca...

In this episode, we discuss:  Growing a business and the challenges that come with it. Inspired by the book:  Second Stage Entrepreneurship –Ten Proven Strategies for Driving Aggressive Growth by Daniel J Weinfurter. Weinfurter says:  Neither sheer smarts nor intuition are sufficient for any enterprise to move from starting a business to growing it into a significant enterprise. Follow us: Paradig...

In this episode, we’re discussing Setting the Game Plan. Inspired by the book Setting Up Shop, The Dos and Don’ts of Starting a Small Business by Randy  Baca Smith.   Today we will concentrate on Assembling the Team. “Everyone wants to win, but not everyone is willing to prepare to win." Bobby  Knight Those of us that have spent any time either participating or coaching  in sports can make th...

In this episode, we discuss: Change, Good or Bad, but Inevitable. Inspired by the book:  Who Moved  My Cheese, An A-Mazing  Way to Deal with Change in Your Work and in Your Life by Spencer Johnson.   Johnson says:  What you are afraid of is never as bad as what you imagine.  The fear you let build up in your mind is worse than the situation that actually exists. Written in the form of a parable, t...

Today we discuss:  Laws of Marketing –Violate Them at Your Own Risk. Our inspiration comes from The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. It does not matter how artistic your ads are, how clever your slogans are, how much money you spend, or the volume of your marketing.  If you violate the simple rules of marketing your campaign will fail.  This book is both simplistic and pro...

Today we discuss:  When everyone else Zigs, Zag! Our inspiration comes from Zag, The #1 Strategy of High-Performance Brands, a Whiteboard Overview by Marty Neumeier. When focus is paired with differentiation, supported by a trend, and surrounded by compelling communication, you have the basic ingredients of a ZAG. Follow us: Paradigm Playbook Instagram Facebook YouTube

Today we’re discussing the necessity of a marketing plan.  To build a successful business you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Our inspiration comes from The 1-Page Marketing Plan:  Get New Customers, Make More Money, And Stand Out From the Crowd by Alan Dib Dib says... One of the major mistakes made by most small business o...

Today we’re discussing the "Don’t Miss the Point".  Our inspiration comes from The Entrepreneur Roller Coaster by Darren Hardy Hardy says... If you’re going to get better, you have to push yourself. If you push yourself, you’re going to fall. If you’re not falling, you’re not pushing. Falling is part of getting better. Follow us: Paradigm Playbook Instagram Facebook YouTube

In this episode, we discuss leadership styles and characteristics. Our inspiration comes from BE 2.0 Beyond Entrepreneurship, Turning Your Business into an Enduring Great Company by Jim Collins and Bill Lazier. This hits on many principles of great companies such as vision, leadership,  strategy,  innovation, and tactical excellence, but today we want to focus on leadership style. “The key to a le...

In this episode, we discuss culture, teamwork, and leadership by addressing the challenges that many companies face in aligning their team. Our inspiration comes from The Five Dysfunctions of a Team, a Leadership Fable by Patrick Lencioni. Lencioni says... Remember teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability. Follow us: Paradigm Playbo...

In this episode, we discuss gaining traction in your business.   Our inspiration comes from Traction: Get a Grip on Your Business by Gino Wickman. Wickman says...Vision without traction is merely hallucination. This is a fascinating book that cuts directly to the core of entrepreneurism.  No cute motivational speeches or inspirational messages.  This is book is one of the most “nuts and bolts” bus...