Paper Talk

Learn about The 100 Day Project and how Quynh is participating, plus the strategies that are helping her achieve her goal. How do you stick to a goal and see it through to the end?  It’s really hard! We all want to build new habits and skills, and we all have projects we want to finish.  In our latest episode of Paper Talk , we chatted about how Quynh is participating in The 100 Day Proj...

How can you stay true to the why behind your art and grow your business at the same time? Janna Willoughby-Lohr chats with us about how she’s done both.  Artists need to eat.  While we create paper flowers because we love our art and touching people’s lives in a unique way, we also have bills to pay. Can you do both? Yes! In our latest episode of Paper Talk , we talked with Janna Willoug...

Juggling multiple brands as a small business owner can be tricky. Listen to how Laura Richey manages marketing, aesthetics, and customer service with her paper art brands. You have a fantastic new paper idea. It’s innovative. People are going to love it.  The only problem? It’s a little off-brand for you. It relates to your paper flower business, but it’s different enough that you’re not sure...

We chat with Chi-Chi Nnakwe Whitley about her journey from biology to paper flowers and how her unique skills has helped her succeed and build our community. A lawyer, a biologist, and a marketing and finance specialist sit down and talk about… paper flowers? If you’ve been in our community for a while, this won’t sound shocking. But if you’re newer, you might be surprised at just how wide ranging...

Ashley Reagan chats with us about how she finds and chooses which shows to sell her paper flowers and other art at. Learn how to choose the right audience and diversify your income. As this pandemic has stretched on, paper florists and artists like us have had to become more flexible than ever before.  Revenue streams that we relied on have dried up. Guessing what events will look like in a m...

Learn more about how trying many different things will focus your purpose and bring you happiness on your paper flower journey. Understand the reasons behind your why. What will bring you happiness and fulfillment as a paper florist?   You won’t know until you try it!  In our latest episode of Paper Talk, we discussed the importance of trying new things in order to find your why. Fi...

We discuss how to find the why behind our creativity and our businesses. Learn how to get back to the joy and fulfillment you first found in paper flowers. Is the joy that you first found in creating paper flowers missing? Does the stress of your business override the fun that you used to have as a paper florist? You need to refocus on your why. For this new season of Paper Talk, we’re getting bac...

We reflect on the past year of the podcast and our paper flower businesses. Learn how we’ll focus on the heart of our craft moving forward, plus what goes into building a successful partnership. Season 4 is over! We can’t believe it! Thank you to our Patrons who have made it possible for us to keep making this podcast. In our last episode of Season 4, we reflected on what went well and what didn’t...

Dive into the details of what it really takes to offer paper flower kits to your customers. We talk packaging, shipping, client expectations, and more.  Many paper florists end up teaching our craft. People want to know how you created that amazing paper flower! And once you start offering tutorials or classes, you are inevitably going to be asked about where to source our specialized materia...

We share our best tips for packaging and branding products and how to safely ship paper flowers. We also check in with a longtime friend of the podcast, Mike Benson.   As the holidays near, everyone’s got shipping on their minds.    How do you package your paper flowers to withstand being tossed around in the back of a truck? How do you save money on shipping costs? Just how bad are...

Kristen Kong joins us to share how she launched her YouTube paper flower tutorial channel, and how she creates weekly content to engage followers. Videos are uniquely suited to paper flower tutorials. But they can feel daunting to produce!  Where do you start? How do you get views on a platform like YouTube? How do you avoid failing spectacularly?!? In our latest episode we talked with Kriste...

Learn how to time a sale, what to offer at a special rate, why newsletter lists are so powerful, and how to promote a sale like Black Friday or other holiday promotions.   With a slew of holidays around the corner, we’ve got sales on our minds.    People are primed to shop right now. As creative small business owners, days like Black Friday are a fantastic opportunity to promote you...

Arlene Rust shares her journey from paper florist to running a brick and mortar shop, plus the benefits and challenges of owning a physical store.   Have you ever dreamed of owning a brick and mortar shop?   We’ve heard many paper florists express interest in opening up a physical store, but fear of the unknown holds them back. It’s a big leap! Luckily, in our latest episode of Paper Tal...

Jessie and Quynh discuss how to create and promote digital evergreen content that will bring in a steady stream of passive income.   Imagine this: you create a paper flower template, you put it up for sale online, and without any further work from you, it brings in a steady stream of income.    You can do exactly this with digital evergreen products.  On our latest episode of P...

We chat with Sue Mcleary about finding your artistic voice, sharing freely as a teacher, and being a late bloomer to the floral industry.   How do you find your artistic voice? Will you ever get to the point that you can tell clients that you know what’s best for their floral arrangements—and they trust you?   In our latest episode, we talked with fresh florist Sue Mcleary, also known as...

We chat with Amy McGee about how she’s built up a community of florists with her education and resource website.   If the past year has taught us anything, it’s the importance of virtual communities.   In our latest episode of Paper Talk , we talked with Amy McGee of Botanical Brouhaha . Last year we loved learning about how she has pivoted her business over time . In this episode we cha...

Learn which social media platforms you should be using, how to improve your photos and video content, and how to find sponsors for your paper flower business.   Attracting sponsors for your paper flower business can bring in extra money and security. But how do you find them? How do you make your brand attractive to theirs?   In our latest episode of Paper Talk , we talked with Sara Kim...

Listen to our discussion of generating more income with physical paper flower products. We talk about scarcity, branching out your product line, and meeting customer expectations.   Who couldn’t use a little more money?    As much as we love our craft, we also need to eat. This season of Paper Talk, we’ve been focusing on ways to build up your paper flower income. In our latest epis...

We chat with Liliana Lytvyn and Krista McPhee about why paper flowers matter, Paper Florists Against Racism, and #sendflowerstogreenwood.   Do paper flowers matter?    You can probably guess our answer, but you don’t have to take only our word for it. In our latest episode of Paper Talk, we chatted with Liliana Lytvyn of Lilies and Art and Krista McPhee Petal and Finch . Like many o...

Learn what affiliate marketing is with Rick Magennis, and how easy it can be for paper florists, and how you can start earning passive income.   What is affiliate marketing?    If you’re unfamiliar with it, it might sound like a very complicated business term. In reality, it can be a fantastic and simple form of passive income for paper florists. To put it simply, you can make a lit...

Yang Liu and Anna Chedid join us to talk about branching out with their paper flower art to new venues, audiences, and outlets.   Finding new outlets for your paper flowers is thrilling and scary, rewarding and difficult. How can you successfully branch out with your art?  In our latest episode of Paper Talk we spoke with Yang Liu of Shanghai 1984 and Anna Chedid of Flores da Annita . If...

Welcome to Season 4!   We’ve been busy this summer with lining up guests and planning our yearlong Awesome Blossom! workshop series.   You know that our goal at Paper Talk has always been to share, connect, and grow the paper flower community. Awesome Blossom! is all about helping more people fall in love with paper flowers.  You can listen to our latest episode of Paper Talk to hea...

We’re wrapping up season three of our podcast, and we’re sharing what’s made it possible to reach 100 episodes.   We made it to ONE HUNDRED episodes of Paper Talk!    Cue the celebration! 🎉   Season 3 of our podcast is drawing to a close, and in our 100th episode we chatted about how we’ve gotten this far and what’s next for Paper Talk. We’re so grateful to have spent so much...

Bookkeeper Allena Steele shares her best tips for creative entrepreneurs to organize their finances and stay on the path of financial success. You probably didn’t get into paper flowers for the money.    We certainly didn’t. But unfortunately, you can’t pay bills with creative spirit alone. So how can you set up your small business to make money?  It starts with smart bookkeeping. I...

Learn how to reframe your mindset about your creative business to help it thrive artistically and financially.   Paper flowers are not a need.    Yes, they create a great amount of joy, but at the end of the day, no one needs to buy them. That’s why you have to entice clients to want them.  In our latest episode of Paper Talk we chatted with Sean Low of The Business of Being Cr...