Packaging Unboxd with Evelio Mattos

En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores. En este episodio, aprenderá sobre empaques inteligentes, marca global y sostenibilidad. Pero, sobre todo, aprenderá qué se necesita para ganar en el concurso Pentawards. Diseño que sorprende y deleita y nos hace sentir...

Jennie Potts Design Director of B&B Studio shares how their work infuses emotion into packaging and why your brand needs a personality. In today’s episode we discuss some of the work she’s done with B&B studio, one of my favorite chocolate packs for Raw Halo and the positive impact that design has had on the Raw Halo business. You’ll also why including more content into your Pentawards sub...

How do you build a career steeped in innovation and sustainability, where do you get the experience to begin, and what does it mean to manage that process? This episode we speak to Jenny (Cairns) Greenwood, Innovations and Sustainability Manager at ButterflyCannon in London about her 0 - 1 path to building a career.  Listen and learn how to inject your design process with innovation and susta...

Today’s episode is a 2 parter, we’re speaking with Jenny Cairns, ButterflyCannon’s Innovation & Sustainability Manager. We spoke for so long about a few different things that it actually made more sense to break it up then to release just one long podcast. In part 1, Jenny and I discuss ButterflyCannon’s Climatic Table document, which is a checklist for 28 sustainable design elements. Ess...

Evelio ( @eveliomattos ) and Neha Tulsian ( @NehaTulsian ) discuss designing packaging for FMCG in India at NH1 Design , and how balancing culture and society can impact packaging design decisions. Here are three massive things you’ll take away from this episode: 1) Sometimes you gotta just chase your passion. Neha discusses how her agency was growing based on word of mouth from one industry, when...

Evelio Mattos ( @eveliomattos ) sits down with Jamie Ellul ( @jamie ellul ) to discuss how Supple Studio created the iconic Frahm Jacket packaging that won several awards at Pentawards ( @pentawards ) last year. How he built his agency, how this project literally walked into his office, and the value of winning design awards for agencies. --- *Are you a fan of PDU and want to connect and learn fro...

How do you design packaging that is infused with sensuality, time, and a place, while delivering it in an aesthetically relevant pack? Asa Cook Creative Director of Intertype Studio explains how his 2 year old studio won the New-Comer award from Pentawards. He also shares his process for collecting and fermenting data as well as delivering deeply moving designs. By codifying data Intertype studio...

Pentawards, the most prestigious global packaging design competition is back in 2022! Adam Ryan and I discuss the changing landscape of packaging competitions and why diversity matters in building a global design community. This year's jury is made up of designers, materials experts, and an NGO (WWF) spanning Russia, the Americas, Asia, and pretty much every continent on the map.  If you want...

Have you ever tried to write a Package Design Proposal and didn't know where to start?  We discuss the discovery phase of your packaging proposal in this episode, everything that is required and everything you need to consider before sharing with a potential packaging design client. Evelio shares how to consider timelines, budgets, quantities, and create a visual language for your client to c...

I just bought an NFT solely for the packaging design. Insane? Probably. I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlon Wang. The idea of limited edition packaging isn't new and neither are presages, but this is entirely different, yet so much the same.  I own 1 of the presale 200 limited...

Learn how to avoid the packaging design mistakes every brand makes. What are the biggest mistakes every start-up, unicorn, heritage brand makes? This quick chat breaks down 3 of the most impactful mistakes you can make to devalue your consumer experience and your brand's equity. We'll tackle everything from Timing, size, and unboxing what the issues are, how they happen and how to avoid making the...

Learn how finding your flow in the package design process allows you to deliver the value to your client. Gene Portnoy is a prolific packaging designer with years of experience, much of which never requiring a portfolio.  In this episode we discuss how he built an award winning portfolio in less than 2 years by pushing himself beyond his comfort zone. 3 things you’ll get from this episode: 1)...

Ever wonder what it takes to design packaging for Monopoly, Barbie, GI Joe, and the world of games and toys? Matt Nuccio shares his experiences in the toy industry and his approach to packaging. Games and toys die on the shelf every year due to bad packaging, learn how this team have stood the test of time to be industry leaders in packaging and game development. Here's three nuggets you're going...

Whether you're just starting out using Adobe Dimensions or a seasoned packaging designer with Quark Express in your rearview, this episode dives into the future of packaging design education with Aaron Brashear. You're walking away with a ton of stuff including: How to further your career before it even starts. How packaging design programs at FIT NY & Parsons differ New curriculum to prepare...

There are so many myths out there in terms of what is recyclable, what's not recyclable, what kind of material you should use, what material you shouldn’t use, where you should use them, and how to use them. Today, we’re sharing with you a presentation that Evelio gave at the Lithuanian Baltic NAPA Design Conference that focuses on the myths around the sustainability and recycling of packaging. Tu...

We are taking this opportunity to do something a little different today! This episode's focus is on sustainable packaging and we recap some of the amazing ideas and advice we have received since starting this podcast. We feature snippets and segments from our conversations with Katie Kubrak, Tom Szaky, and Beau Peck, all episodes that are worth going back to listen to in their entirety if you have...

Long-form and ‘doom and gloom’ content on sustainability arguably lack efficacy because readers either lose focus or end up feeling completely disempowered. Today’s guest is Ariel Maldonado and she is switching things up by using the format of memes on her Instagram page, @gogreensavegreen. You might be wondering why we are talking about memes today but, to practice sustainable packaging, you need...

We have all experienced molded fiber, usually as a replacement for foam or plastic inserts (think egg boxes). However, this largely underrated material offers countless possibilities to those bold enough to use it, and it is environmentally friendly to top it all off! Colourform is at the forefront of design and innovation with molded fiber and today we get to speak to two key members of its team,...

When you focus on manufacturing, you learn about the materials and processes behind a product, and this knowledge only makes you a better designer at the end of the day. Brandi Parker, Head of Sustainability at Pearlfisher, joins us to talk about how her experience on the manufacturing side has influenced the way she thinks about sustainable design. Brandi’s role at Pearlfisher has taught her abou...

This is the story of how your host, Evelio Mattos, won a packaging design and product launch pitch against VaynerMedia and also lost $900,000 in the process. The lesson in today’s episode is about knowing your value and understanding what you bring to the table when it comes to pricing, packaging design, and opportunities. As with any proposal, Evelio believes that presenting with confidence and c...

Today, we’re discussing the realities of waste management in Argentina and the lengths that people go to in order to be just a little bit more sustainable with Guillermo Dufranc, author, YouTuber, and consistent LinkedIn poster of great sustainability content. When he isn’t busy being a zero-waste influencer, Guillermo manages a creative team at tridimage, an award-winning packaging design agency...

Years ago, the return and reuse of glass bottles was common practice, but when convenience began to dominate the messaging around packaging, this went out the window. Now, 75% of glass bottles end up in landfills. Through her company, Conscious Containers, Caren McNamara is on a mission to change this. Caren Conscious Containers is a benefit corporation selling refillable glass bottles and establi...

Todd Maute explains how CBX’s FORGE process helps redesign multi-SKU packaging for CPG and retail brands faster and sometimes cheaper. CBX is known for its brand experience development for pet, food, and even pet food brands!  Learn how design agencies collect data, project-manage, and make production a design challenge to ensure every redesign aspect is measured and considered. Packaging des...

In this episode Evelio (@eveliomattos) speaks to Vincent Colard of Citeo.com a company working hand in hand with packaging designers, manufacturers, and recycling systems to get France to 100% recycling rates by 2025. Learn what materials to use in your packaging design to increase the chances of it being recycled at end of life.  They discuss chemical recycling, what it is, how it helps, and...

Ever wondered what the future of packaging looks like? You’re not alone. In fact, it’s a question that has been on the minds of many designers and brand-owners alike. We all know how important sustainability is to our world today, but we also want to make sure that we are doing everything in our power to make products as effective and safe for consumers.  That being said, antimicrobial coatin...