Packaging Today Show

In this episode, we delve into Texas Senate Bill 25—a groundbreaking piece of legislation that could redefine food labeling across the United States. If enacted, this law would mandate warning labels on popular processed foods like Doritos, Twinkies, and Gatorade, stating they are "not recommended for human consumption" due to certain ingredients banned in countries like Australia, Canad...

Welcome to the very first episode of Viewer Pack Review! In this premiere, Adam, Cory, and Evelio dig into a spicy little number—a Hot Honey brand clearly sweet on a certain public domain bear. 🐻🍯🔥We’re talking about a packaging design that mixes chili heat with childhood nostalgia, complete with a plaid-shirted bear swinging a honey dipper like a branding weapon. But does the packaging hit the...

Learn the Packaging Design Process for Small Businesses | Three Tree Tarot Packaging BreakdownIn this episode of Packaging Today, we break down the real-world packaging of Three Tree Tarot, a UK-based small business shipping eco-friendly tarot decks around the world. 🎴🌍From sustainable packaging materials to tertiary packaging choices, we dive into the details every small business owner and crea...

the audience asks is their new recyclable packaging better than their olfactory compostable packaging, what are the newest states with EPR laws, how EPR laws impact your business, an EPR masterclass on Oregon, Colorado, and what questions you should be asking of your packaging. Plus, get insights into the new packaging segment called Can We Solve It, where you ask questions and if you stump us you...

Let’s clear up one of the most misunderstood concepts in packaging purchasing: margin vs. mark-up. They're not interchangeable, and if you’re not fluent in the difference, you’re probably leaving money or sustainability on the table. In this episode, we break down:The real difference between margin and mark-up (yes, math is involved, but we keep it human).How this impacts your packaging costs,...

Is this can saving the ocean… or just muddying the truth? In this episode of Packaging Today Show, we crack open the controversy around a beverage claiming to “remove 2x plastic bottles from our oceans.” Is it bold environmental action—or greenwashing dressed in aluminum? We bring the receipts from both camps:🟢 Supporters say: • The brand partners with Seven Clean Seas, a legit cleanup org. • The...

the five biggest sustainability misfires still lurking on retail shelves. In today’s Packaging Today Show, Cory Connors, Adam Peek, and Evelio Mattos rip open real‑world examples of packaging done wrong—then map out smarter moves you can steal. The Line‑Up of Least‑Sustainable OffendersPringles® composite can – triple‑layer mash‑up of paperboard, metal, and plastic that wrecks most recycling lines...

Evelio, Cory, and Adam breakdown the latest Brooklyn Beer x CopenHell Metal Fest collab beer packaging. DEsign, production, materials, and the enefits of limited edition packaging to boost your brand in new audiences. Join us every weekday Live on Youtube and LinkedIn at 7:30am PST to discuss the latest in Packaging.

KIND just scrapped the see-through wrapper that built its empire. Is swapping plastic windows for paper genius sustainability—or a fatal blow to shelf appeal? Let’s unwrap the truth. If you’re a packaging designer, structural engineer, brand manager, or sustainability lead looking to level-up your sustainable packaging design game, this episode is a masterclass in real-world decision-making:Materi...

Walk the exact sort line that decides whether your package becomes a recycling hero—or an EPR headache—captured live during  SPC Impact 2025 , the Sustainable Packaging Coalition’s flagship spring event (Apr 28 – May 1, Seattle) dedicated to “advancing sustainability in packaging to make a positive impact on climate change.”​ In this Packaging Today Show episode, host  Evelio Mattos  teams up with...

Why most start-ups change their packaging within 12 months. Learn why you will change your freshly launched packaging design in 12 months:Your first packaging design should be a market-ready MVP, not a museum piece. In this episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek reveal the roadmap smart startups use to debut confidently and plan the inevitable 12-month refresh. What...

Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE!Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-ma...

In this episode we discuss why designing with accessibility in mind isn’t just a nice-to-have it’s essential. From visually impaired consumers to those with limited dexterity, we explore how thoughtful packaging can open doors, elevate experiences, and expand your brand's reach. Join us as we break down the real-world design decisions that can make packaging truly inclusive.

Let's end this debate, are labels packaging or not. Label manufacturers of course will tell you they are packaging and packaging designers will argue they aren't. This is why so many creative awards programs will have packaging submissions but they wont include labels in that category. So let's find out is labels should once and for all be considered packaging, or just stickers.

Does color accuracy in packaging design actually matter to anyone beyond the design team? Description:In this episode, Evelio Mattos, Cory Connors, and Adam Peek dive deep into one of the most frustrating aspects of packaging: color. We challenge the obsession with Pantone swatches, explore how substrates and laminations sabotage your perfect red, and admit the hard truth—your customer probably do...

Tiktok flooding the algo with Chinese suppliers giving you the alpha on where to order your favorite product dupes or unbranded reals for 80 - 90% off allowing you to save on tariffs and questions everything you ever thought about Made in China.

Learn if this is the right packaging for you, or if there's a better way to do it. We're breaking down Nimble's kraft packaging for their USB charging battery pack. Does the brand's tech for good stand up to the challenge? Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE!Unpack the world of packaging design, man...

Tariffs, Tariffs, and more Tarifs - Let's discuss what you should be doing now, how to plan for tomorrow, and what you should not be doing right now.

Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE!Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-ma...

In this episode of  Packaging Unboxed , Evelio Mattos, Cory Connors, and Adam Peek take on a real-world packaging question from the team at  Plink! —should they merge two different packaging structures into a single, more versatile design? The goal: simplify the shelf and counter experience, reduce SKUs, and cut their cost of goods sold by over 13%. The guys explore the pros and cons of dual-funct...

Is your packaging supply chain prepared for the latest tariff upheavals? In this episode, hosts Evelio Mattos, Cory Connors, and Adam Peek delve into the recent tariffs imposed by the Trump administration and their profound impact on the packaging industry. We explore how businesses are navigating increased costs, supply chain disruptions, and the urgent need for strategic adaptation in packaging...

Putting ChatGPT to the test of designing packaging LIVE on YouTube, showing how to design packaging, prompts, and sharing the success and failure of chatgpt for designing packaging with Ai. Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE!Unpack the world of packaging design, manufacturing, and sustainability. From analyzing th...

Is the era of April Fool's packaging pranks coming to an end? Join hosts Evelio Mattos, Adam Peek, and Cory Connors as they delve into the most memorable packaging jokes of April Fool's Day 2025. From clear ketchup bottles to antibiotic sodas, they discuss the creativity and believability of these pranks, and ponder whether the saturation of such jokes has diminished their impact in the pa...

What if your packaging is the reason your customers don’t recycle? In this episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek explore the consumer disconnect between sustainability and packaging. Are brands solving the wrong problems by swapping plastic for paper when most customers don’t even know how to recycle? Plus, we dive into Coca-Cola’s reuse strategy, the true cost of...

Get the latest Packaging Industry News, Regulations, Design Trends, and more. Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE!Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stan...