Own Your Commerce

We are excited to welcome Andrew Maffettone, a marketing expert with over 15 years of experience in ecommerce, to Own Your Commerce. Not only has he owned and managed multiple marketing companies in the ecommerce space but has also worked in-house at multiple online selling companies, driving brands to new heights. With his knowledge of marketing and business strategy, love for staying ahead of th...

In this episode of Own Your Commerce, we are excited to welcome Chase Clymer, Co-Founder at Columbus-based agency Electric Eye. Clymer and his team specialize in helping ecommerce brands look their best and make more money. They do this by creating Shopify-powered sales machines from strategic design, development, and marketing decisions. Clymer is also the host of Honest Ecommerce, a weekly podca...

Yasmin Nozari, Co-Founder and COO of Peel, loves looking for the “a-ha” moment in customer data. Peel offers automated analytics for Shopify stores, helping merchants focus on what they do best and leave the number crunching to the experts. A former Math teacher, Nozari has always had a passion for numbers and enjoys helping brands figure out how to turn customer data into strategies that drive re...

When you start an ecommerce store, you’re global from day one. That means that even if you're based in Toronto, you may have customers in the United States, Europe, or anywhere in the world. For this reason ecommerce merchants need to constantly make sure they are compliant with global data and privacy standards. That’s where Enzuzo comes in.    Today’s guest Mate Prgin, CEO of the Waterloo based...

What metrics matter for ecommerce brands today? We asked Richard Kestenbaum, a New-York based investment banker and co-founder of Triangle Capital who has spent the last 20 years working with consumer facing brands. Kestenbaum brings a tremendous wealth of knowledge and experience  — from fashion, apparel, and beauty, to pet retail and subscriptions. A regular contributor to Forbes business blog,...

Patrick Campbell, Founder and CEO of the Boston-based ProfitWell, has helped thousands of subscription brands optimize every step of their subscription — from onboarding, marketing and pricing, through retention, churn, and even cancellation. Campbell is a firm believer that even after a subscriber cancels there is still a huge opportunity to retain revenue. If you’re a subscription brand looking...

Meet Jill Dunn and Carlene Higgins — two long-time beauty editors turned podcasters now breaking into their own entrepreneurial journey. The Breaking Beauty podcast features the latest in beauty news, product reviews, and culture through a beauty lens, with an impressive roster of guests from Makeup by Mario to Dr. Pimple Popper. In this episode, Co-creaters Dunn and Higgins and Own Your Commerce...

Rokt might be the best-kept secret in ecommerce — brands can increase their revenue instantly by adding a simple plugin. As the CCO (Chief Commercial Officer) and a founding member of Rokt, Elizabeth Buchanan is on a mission to help brands unlock more revenue. On average, Rokt users see an instant 20-40 cents per transaction! Wondering if you could be getting more out of every transaction? You NEE...

Welcome to Own Your Commerce Season 2! We're kicking off with an episode we've been excited to share featuring Andrew Forman, Founder and CEO of Givz — the donation incentives app for Shopify. Founded in 2017, Givz is already disrupting the discount-heavy ecommerce space by giving brands the opportunity to offer donation incentives with purchases (Eg., spend a hundred dollars, get $20 to give to a...

Before building tools for ecommerce brands, Adii Peenar helped co-found the now popular WooCommerce platform for Wordpress. Since his WooCommmerce days, he's built, launched and successfully sold a Shopify app called Conversio; authored a book called Life Profitability; and now, has created a new product he refers to as "your extra head of operations."  Cogsy turns data into accurate forecasts for...

Kelly Vaughn & Rhian Beutler bring nearly a decade of experience in the ecommerce and Shopify ecosystem to the new company they’ve formed called Govalo — a gift carding solution for Shopify merchants. Their solution couldn’t come at a better time as many entrepreneurs are experiencing supply chain issues that are threatening to interrupt their busy holiday selling season. Govalo is more than just...

Kathleen Booth brings years of marketing experience to her role as Chief Marketing Officer at clean.io — the digital engagement security platform designed to help businesses control the third-party code that runs on their ecommerce stores. Over 8 million sites, including The Boston Globe, Caraway, and Barstool Sports, rely on clean.io to protect their user experience, revenue and brand. Booth does...

Jason Cottrell is the Founder and CEO of Myplanet, a software studio committed to reimagining what is possible in today’s commerce landscape. Headquartered in Toronto, ON, Myplanet specize in headless commerce, best-in-breed data infrastructure, and helping brands—from New Balance to Harry Rosen—tailor digital solutions that futureproof and grow their business.  Join us for a dynamic discussion ab...

Join us for a dynamic interview with John Williams, Chief Technology Officer (CTO) of Amplience, the API-first, headless content management platform for enterprise retailers. John has helped power customer experiences for some of the world’s most innovative brands, including Mulberry, Traeger, and Crate&Barrel.  Learn about why more retailers are moving away from monolithic platforms and embracing...

Join us for an in-depth interview with Cody Wittick, CEO and Co-Founder of Kynship about what works, and what doesn’t, for influencer marketers. Wittick got his start with QALO, the brand that created the silicone wedding ring industry, and has worked with influencers like Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro influencers across a variety of industries.  L...

Paul do Forno brings over 25 years of experience in digital technology and commerce to today’s conversation. He’s led the digital experience for some of the world’s most iconic brands, including General Electric, Siemens, Target, Foot Locker, and Hyatt, and has been a key driver of the digital transformation that has shaped the modern commerce experience. Today he is a Managing Director at Deloitt...

Commercetools is taking a fascinating approach to enabling digital commerce. They are referred to as a true cloud, headless commerce platform, providing the building blocks for the new digital commerce age. Those building blocks are 350 consumable APIs that let you build anything commerce experience you want!  Fun fact, they coined the term "headless commerce" in 2013, long before it was as popula...

Full Description Harley Finkelstein joined Shopify in 2010. Originally as a merchant selling t-shirts on the platform.  Today he serves as President of the company and his passion for entrepreneurship is as alive as ever.  As president of Shopify, Harley's life mission is to empower as many entrepreneurs as he can and remove every barrier to entrepreneurship possible. What exactly does Harley do o...

Chris George is the Co-Founder and Chairman of SUBTA , the Subscription Trade Association. SUBTA supports thousands of ecommerce brands helping them add and scale a subscription or membership offering on their ecommerce stores.  ⭐️ SPECIAL NOTE: To register for webinar with Chris George this coming Tuesday (April 13th) at 11am Pacific, click here .  Gartner Research predicts that by 2023, 75% of...

"Speed to Market" vs "Speed to Innovate"? What's the difference, why does it matter, how should you approach each, and can they work together?  Karim Marucchi joins us to discuss the differences between Open Source vs SaaS, the strengths of each, how they're different, how they work, and most importantly, how they can work together! Karim is the CEO of Crowd Favorite and one of the most forward th...

Close to 20,000 brands use Shogun to build beautiful and totally customized pages for the ecommerce sites. Brands like K-Swiss, Timbuk2, MVMT Watches, Chubbies Shorts, Leesa Mattress, and so many more.  A lot of those same brands also leverage the speed and flexibility of a headless front-end. Recently Shogun launched Shogun Frontend, which is a Progressive Web App (PWA) tool that allows stores to...

Discover how Simon Rodrigue recently led Staples through a complete digital transformation in a fraction of time (and cost) using a best-in-breed "modular" approach to ecommerce.  With over 300 retail locations, and a plethora of services (print, wholesale, school etc), plus managing unique pricing for the Staples Preferred program, syncing an ecommerce solution between it all that ties in seamles...

Jon Kennedy built what is probably one of the biggest ecommerce communities around. 100,000+ active members with thousands waiting to get in!  He started out buying and selling on eBay and launched stores on various platforms before gradually finding his way to Shopify. Today he runs a development agency geared for brands looking for quick "bite-sized" ecommerce development needs. Along his journe...

For over 20 years, Robbie Kellman Baxter has been a subscriptions advocate and expert, literally writing the book on subscriptions (well, two actually). She used the expertise she gathered from consulting for Netflix, Oracle, eBay, and more to pen The Membership Economy and The Forever Transaction. Today she shares her innovative outlook on subscriptions that she calls the “membership mindset.” It...

Colin Bodell worked as a technologist for Amazon, Groupon, and American Eagle — to name a few — before joining Shopify Plus last year as VP of Engineering. Today he gives us his valuable insights on Covid-19’s accelerating effect on ecommerce and his prescient first experience with Shopify. He’ll also share how merchants can use data to renew old school personal relationships with customers and ho...