OWN YOUR BRAND

“How the perception plays a significant role in how customers view your brand and why this impacts your business growth.” Today, Bijal (@bijal.launch) will share practical tips for creating a strong brand identity, including the importance of social media content, visual design, and consistent messaging. She will also discuss how to build trust and authority through effective branding strategies....

“I've just been going with my spirit on when do I feel like I have something to share and mostly it's been on mindset and thinking about stuff in a little bit of a different way.” Today, Bijal (@bijal.launch) discusses the importance of vulnerability and emotional honesty in business and personal growth. Bijal shares her experiences and insights on how being open and authentic can create trust, fo...

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Jason Portnoy! Meet Jason...

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Gabrielle Borman Goude! T...

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Garrett Gunderson! Garret...

“So a lot of times we have the principal backward and what that looks like is I need my content to convert immediately, which actually is more of a conversion sales thing than it is a marketing thing. Marketing is developing leads three, six, even 12 months down the line.” Today, Bijal (@bijal.launch) Discusses the shift in content creation, focusing on engaging and converting audiences over time...

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Lance Welch! Lance is a C...

“Everything that you could have built with your brand and should have brought with your brand and want to is stuck on the other side of procrastination showing up in its ugliest form, which is a siren called perfectionism.” Today, Bijal (@bijal.launch) tackles the detrimental effects of perfectionism and procrastination on business growth. She emphasizes the importance of putting yourself out ther...

“Can you imagine for a second that as a small business owner, you make mistakes and sometimes you spend thousands of dollars making mistakes?” Today, Bijal (@bijal.launch)  highlights the importance of maintaining a focused content strategy to engage audiences effectively and the value of creating curiosity through open loops. She also stresses the importance of energy and authenticity in con...

“When you were put on the planet with your soul's purpose, you will find it much easier to pursue other pathways ” Today, Bijal (@bijal.launch) talks about why people often succeed in their fitness goals but then regress, and how similar patterns can occur in business. Bijal explores the psychological factors, such as self-doubt and imposter syndrome, that can sabotage success. The episode is all...

“What it actually is how authentic are you with how you are representing yourself and are you providing value with a high level of energy to the other person to the other party? If you enter into a relationship with the question with ‘What's in it for me?’ You are going to literally create a deficit from that person.” Today, Bijal (@bijal.launch) talks about how you build relationships with your c...

“Attention is the scarcest resource that's out there right now. I think a lot of people think it's energy, but attention is powered by energy. So if someone is willing to give you their attention, your job is to pay them back by being valuable.” Today, Bijal (@bijal.launch) talks about leveraging AI to enhance branding and marketing efforts. She discusses the limitations of current AI content gene...

“Get somebody else who believes in you. Somebody who believes in you is worth their weight in gold.” Today, Bijal (@bijal.launch) talks about the grace, accountability, and truths that most CEOs, business leaders, and entrepreneurs who are being challenged and pulled to a higher version of themselves might forget that the journey is also as important as their goals.  Welcome to Own Your Brand...

“So if you're a B2C kind of business, you want to create a sense of community right now, because when people are fearful, they go back to groups, they seek love and belonging and on Maslow's Hierarchy of Needs, community gives them a sense of belonging.“Today, Bijal (@bijal.launch) talks about the critical role of branding and precise messaging in maintaining relevance and connection with the audi...

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Renée Warren! Meet RENÉE!...

“Today, it is your time to drop the excuses and stop citing with self-doubt. Because when you look at what your inevitable brand is, you see that book? I know you do. I know you do because you are world-class at what you do. ” Today, Bijal (@bijal.launch) will talk about writing her very first book and the doubts people have about writing their book while she encourages reframing these doubts into...

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Dan Martell! Dan Martell,...

“Every sales call taken every pitch given should fit underneath this umbrella of these three to five words.” Today, Bijal (@bijal.launch) tackles one of the most intriguing perspectives of closing sales and how you can drive real growth by being in the perspective of your buyers and clients. Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content cr...

“Your brand is the collective perception of the thoughts, feelings, beliefs, experiences, and results that the marketplace is getting by interacting with you.“Today, Bijal (@bijal.launch) tackles one of the most interesting and thought-evoking topic that most entrepreneurs are curious about which is about crafting your brand messaging and tone of voice using AI. What does Bijal mean when she says...

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Benny Fisher! Benny Fishe...

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Iggy Odighizuwa! Iggy Odi...

“The two most painful things about your own personal growth journey as an entrepreneur or just in life, maybe in your career is number one, the people that you will outgrow, especially the ones that you love and care about deeply, who also love and care about you back. And number two is the lack of self-awareness that most people have.“Today, Bijal (@bijal.launch) will talk about one of the most c...

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Taylor Welch! Taylor is a...

“Every business has a different amount of what the cost of goods are and the number it's sold and depending on your industry, that's where you understand your profit margin is.“Today, Bijal (@bijal.launch) will talk about profitability and factors like metrics and growth analytics that create an impact on your business and things in hindsight that cause a leak in the bucket of your operations. Wel...

“So I am five years into my entrepreneurial journey and I think these seven things are going to help make it really clear the lessons you can learn from me and potentially avoid pitfalls in your own journey.“Today, Bijal (@bijal.launch) will talk about the 7 things she has learned after being in business for 5 years, the takeaways, and the hard lessons during these years that created a huge impact...