Overlooked Business Basics

Can you be productive when duty calls? How are you sleeping? What is the big deal about Q4 anyway? Join your hostess Le'Keisha Mazur as she talks about: Unveiling Q4 struggles into Success Some of you from the last episode was curious as to if she was called into jury duty and how did that go. Get the update on that in this episode and learn why Q4 is a force to understand, admire and dominate. Th...

What does jury duty bring to your business? How can you prepare better when the letter comes? What are the legalities of jury duty for your business? Join your hostess Le'Keisha Mazur as she talks about: J. D. Legalities It's quarter 4 and yours truly has been requested to jury duty. And that should get you thinking if you are summoned to do your civic duty and serve on a jury. Are you prepared? W...

Have you ever been hired? Have you ever been fired? How helpful is human resources? Join your hostess Le'Keisha Mazur as she talks about: H.R.-the endangered species This episode is a public service announcement for the people of HR and everyone that needs them or doesn't think that they do anything. It's Quarter 4 and the most overwhelmed department in a company is the HR department. Open enrollm...

Are you in open enrollment? Are you using your prevention benefits correctly? What is a deductible? Join your hostess Le'Keisha Mazur as she talks about: H. I. Intell Welcome to Quarter 4. Are you ready? Open enrollment, medicare prep, aca prep All these are the signs of health insurance. Wellness benefits are never irrelevant and always essential but how are you at using them. Free or paid there...

Walks in the woods with the birds chirping. Binge watching TV in bed or the couch. Urgent care or the Emergency Room? Join your hostess Le'Keisha Mazur as she talks about: The Q3 Therapy REset It actually took a week and a half to gather all the concepts and Revelations to create this episode so it can be authentic and heartfelt and still resonate while giving sound Advice in the business entrepre...

Is referrals like pulling teeth? Are you asking for referrals? What are some ways to ask for referrals? Join your hostess Le'Keisha Mazur as she talks about :Smiling Referrals-A dentist case study. A good dentist knows the stigma that nobody likes to go to the dentist and I love that there are dentists that are out to change the game of that. And because they are out to change the game of that sti...

Does postcards seem to hard to get started with? Is Direct Mail Marketing dead? Does the font size really matter? Join your hostess Le'Keisha Mazur as she talks about How to Slide into DMs PT2 When thinking of marketing considerations you must have some understanding of the variety of advertising types that exist. If chosen properly you can greatly improve the results of your marketing campaign. D...

Do you run from DMs? What are the DMs you need? Are you dominating the mailbox? Join your hostess Le'Keisha Mazur as she talks about: How to Slide into DMs Pt 1 When thinking of marketing considerations you must have some understanding of the variety of advertising types that exist. If chosen properly you can greatly improve the results of your marketing campaign. Direct mail is a letter or postca...

Is the money in the list? Does location matter? How can having a partnership with a local restaurant help pack the crowd? Join your hostess Le'Keisha Mazur as she talks about: Seminar Marketing- A Dr. Case Study This is the first of many case studies of clients in the book for business development advisor. Le'Keisha Mazur It's hardy and beefy and actionable. Discover the 5 components of seminar ma...

Do you have a signature look? Who is John Handcock? Are you ready to be out front? Join your hostess Le'Keisha Mazur as she talks about Shame-less Self Promotion. Summer is heating up with all the exoctic content that is being put out and all with marketing tips and knowledge to take action on. In this exciting episode, You are going to get all the marketing tips brought about by getting access to...

Do you like to get dirty? Do you know how to market your hobby to rope in clients and customers? Do you know how to mix adrenaline with marketing? Join your hostess Le'Keisha Mazur as she talks about Marketing on Wheels-Dirt Track edition. Yes, there is an untapped market for those that dare to get dirty! Get crisp and clean ideas and have fun at the same time. It's not too good to be true, it's j...

Do you have childlike wonder? How innovative are you? Do you have a toy collection? Join your hostess Le'Keisha Mazur as she talks about: Imagination REQUIRED It needs to be said that if you have imagination and have your creativity flowing at its maximum occupancy, you can be innovative in how you grow your business. Imagination and its use in your business is not without the legalities of doing...

How many weeks are in a year? How young were you when you learned money management? Do you self care with intention? Join your hostess Le'Keisha Mazur as she talks about Skills that Pay the Bills PT2 This is part 2 of a two part episode, long awaited and vastly overdue. Sorry, not Sorry. So the first episode just to glaze over quickly has other business skill basics and why they matter. It is Epis...

How many promotions have you been to? How many graduations have you been in? What are some quick ways to market to graduates and their families? Join your hostess Le'Keisha Mazur as she talks about Marketing Graduation As we're recording this, this is the month of June and in the month of June, generally three different types of celebrations happen. You've got weddings, you've got Father's Day and...

Join your hostess Le'Keisha Mazur as she talks about Infomercial Marketing Gold This is the 50th episode filled with golden nuggets. So take copious notes. Be prepared to listen to this episode again. And go on a mind trip of marketing savvy. Get the 4 golden nuggets mined just for you to implement in your marketing strategy for your customers or clients. Infomercials love them or hate them, your...

Learn or discover? Do you work in emergency mode? Can you manage time? Join your hostess Le'Keisha Mazur as she talks about Skills that Pay the Bills PT.1 This is part 1 of a two part episode. So the next episode after this will NOT be part 2. Some people may just drop off right here and figure, if they wait until the next episode so they can binge listen. But again the next episode is not part 2....

What is your favorite charity? Do you donate from a business or personal standpoint? Have you ever wanted to create your own foundation? Join your hostess Le'Keisha Mazur as she talks about Charitable Marketing She had a chance to go out and about in her community for the 16th Annual evening of Art held at her city's library. Seems like these are the times where everybody is about connection and c...

What makes a business owner an actual business owner? How many days a year can you not worry how your business is doing? How many mouths do you feed? Join your hostess Le'Keisha Mazur as she talks about Business Ownership. So many of us call ourselves business owners, but what does that truly mean? Discover the three transitional points/steps that make a business owner a business owner. With a pow...

Would you even hire yourself?  How does this “not depending on others for your income” work?  Did you like working in groups as a teenager? Join your hostess Le'Keisha Mazur as she talks about Employing Yourself Making a living while making a difference. That is fulfillment. That's the top thing. When your day stops and you control your own dollar. Even if you're exhausted. There's this,...

What is the craziest business name you have ever heard? Did you ever want to do business with a company based on how good their name sounded? Does the spelling matter in a biz name? Join your hostess Le'Keisha Mazur as she talks about What’s IN a Business Name She was helping one of her clients come up with a name for their business. The process was too overwhelming for her client and so her help...

Beach trip or marketing trip? Beach and live music, all in a day? Dill pickle fudge? Join your hostess Le'Keisha Mazur as she talks about Marketing's a Beach Even if you don't directly have a product or service that is beach related. You could “bum” these things for your business to market to people that go to the beach. These 5 tips each come with a story. Don't be hungry listening to this episod...

Remember the telephone game? Has something you said got lost in translation to a potenial customer and didn't do business with you? How often do you use the phrase, "What I meant to say was.. Join your hostess Le'Keisha Mazur as she talks about 6 degrees of message separation It is essential, communication, to get across thoughts and ideas, as well as actions to the varies relationships we have wi...

Do you have a business number? Is your business number registered? Do you have your business voicemail set up? Join your hostess Le'Keisha Mazur as she talks about Getting Call Clarity For Business Customers and potential clients don’t answer when they don’t know who’s calling. And seriously why should they? Do you even pick up the phone for someone unless you know who they are?  Go ahead and...

Do you pay for reviews? What is the best way to ask for a referral? Are your clients walking dollar signs to you? Join your hostess Le'Keisha Mazur as she talks about 1 page marketing plan pt3 It's based on the book she read twice. Once when she started her entrepreneur journey and a couple of years later as a checkpoint. It’s called a one page marketing plan by Allan Dib (not a sponsor). This was...

Do you think your market is everybody? What is the framework for a compelling message?  Do you throw marketing spaghetti on the wall and see what sticks?  Join your hostess Le'Keisha Mazur as she talks about 1 page marketing plan pt1 This is actually part one of a three-part episode because the plan itself has nine components based on a book by Allan Dib that she read and that she has us...