OverDog: Dog Daycare & Boarding Business Tips

If you're looking for a cash injection into your business, you need to think about creating a special offer, available for a set limited time. You might be familiar with this concept and perhaps have tried it in the past, however, to be really successful you need to make sure you do it right.  On today's show I bring back on Allison Jacobs of Scout's Honor to share what she did to t...

With increased competition in the industry, combined with a rise in online web searches, it's never been more important to get your business to show up at the top of Google.  In this episode you'll learn why SEO is so important right now and some tips on how you can boost your own rankings in online searches.

If you want your business to thrive you need to do some regular gardening on it. Just like flowering plants, to keep your business healthy, you need to cut out some parts in order to allow the others to reach their full potential.  No matter what stage your business is at, it's a good idea to constantly take a few steps back and see what areas could use a little pruning. In this episode, we&a...

On today's show I invite on one of my newer clients, Tahlia Henderson of K9 and Company, who's doing some cool things with 3 dog daycare facilities in Australia. Learn how she's leveraging her existing space and taking great care of both the dogs and her human clients by taking action and trying stuff out.  Tahlia shares her amazing growth strategies as well as her unique service of...

Of all the kinds of marketing you can do for your business, my all time favorite is content marketing. By putting out value into the marketplace you don't have to sell so hard and will find you get a lot more warm leads reaching out to you (instead of you having to hustle so much, making lots of offers to a cold audience).  Learn how you can do content marketing, including examples, tools and...

Learn how Playful Pack began with a dream of opening a single dog daycare, then grew it to multiple locations across the East Coast and now have begun franchising. Oh, and they did all that in a very short period of time.  Discover the secret to their success, the lessons they learned along the way and how they plan for the future. 

Your website can and should be one of your greatest tools to showcase what you do, build trust with the viewer and lead them to take the next step with you. Unfortunately, many websites are not really set up properly and instead of moving people into a buying decision, they are confusing them and causing them to click away. In this episode, I'll go over 10 different ways you can improve your...

There's one GIANT problem with the dog daycare business model . . . you don't get much, if any, time with the human paying the bills. Sure you get countless hours with their dog, however the person footing the bill rarely gets any personal attention. Because of that, there can often be a big disconnect between the customer and the business. If you want to strengthen your relationship wit...

Britt and Sully from The Bark Yard in South Portland, Maine join us to share their story of making their dream of opening a dog daycare business a reality. You'll hear how they got creative to get the town to change the zoning laws, how they built out their services and learn about their early success.  These guys are doing great things in only a short amount of time. 

Learn some valuable lessons from someone who started her own dog daycare from the ground up by herself, grew it to a second location and then sold them both. Lori Zimmerman, former owner of Pups@Play in New Jersey comes on to share her story on how she was able to do it all.  She's going to tell you the big lessons she learned, the mistakes to avoid and the things that make the biggest differ...

People love saving money and getting good deals. In the quest to acquire more customers it's tempting to discount your services to try to make them more appealing for people to buy BUT is it really the right thing to do for your business? In this episode we'll discuss the good and the bad of offering discounts, as well as how you can use them the right way for your business. 

Summertime is a time of brief change. School is out and people looking to travel more which means they will  most likely also be changing they way they utilize your business. This means you need to adapt your marketing campaigns in order to see continued success. What worked before summer doesn't usually work during summer. In this episode I'll share some of the marketing campaigns I run...

Most dog daycare businesses find themselves busy the same days every week, while the other days are consistently slow. As a business, the obvious opportunity for more revenue is to get more dogs in on those light days, which usually tend to be Mondays and Fridays.  Today we'll discuss some different things you can do to get those off day numbers up and even out the flow of dogs coming for day...

As you grow your dog business I'm guessing you spend lots of time and attention on how to improve your facility, your services, your operations and everything else in your business. However, you probably neglect the single biggest influence on the success of your business - you.  Everything in your business is affected by you. So it would make sense to take really good care of yourself and do...

After working with dog daycare businesses for the past few years I've noticed a few things that are consistently done by the top players that lead them to amazing, long-term success.  In this episode, I share what those key factors are and how you can implement them in your own business to help you grow bigger, better and stand the test of time. 

I run a lot of different marketing campaigns throughout the year for my clients. A few of them I run again and again because they always produce big results and help the dog daycare businesses that I work with grow their customer base and out pace their competition.  In this episode, I share my five favorite campaigns that I use across all my client accounts. 

If you're looking to start a dog daycare, are interested in expanding your existing space or want to add an additional location, finding the money to fund your dreams can be a big obstacle. There's good news though - you do have options to make it all happen.  In today's episode the folks at Live Oak Bank (who specialize in helping pet business) join us to fill us in on all the fina...

If you're thinking of jumping in and starting a dog daycare business there are two main ways to do it: create your own or buy into a franchise. Both options have positive and negatives and which one is best for you depends upon the kind of person you are and the kind of business you're looking to create.  In this episode, I'm joined by Steven Parker from K9 Resorts to explain the in...

Setting a price for the services you provide can be tricky and difficult to decide upon. Should you put your prices lower than the competition? Should you just charge what everyone else is? Or do you go luxury and set your price at the top.  What you choose to charge should be well thought out and reflect the kind of business you have, as well as, the market you're in. In this week's pod...

To see your dog daycare business succeed long term you need to continually evolve your service offerings and add in new ways to take care of your customer base. There are a lot of new things you can implement, however introducing it to your clientele and integrating it into your existing business model can be tricky.  Learn how Wag Days of Philadelphia was able to roll out 3 new programs into thei...

If you want to reach people for your business (whether it's customers or prospects) you need to do it in the way that's easy for THEM. In todays very digital society, text messaging is the number one way that people communicate, so it makes sense that you should be utilizing it for your dog business.  In this episode we'll discuss how you can use text message marketing to take bette...

Many dog daycares have small splash pools that the dogs can play around in but what about offering swimming as an additional service? Not only is swimming great for dogs with injuries and physical limitations, it's also tremendous fun for the dogs, as well as a great additional revenue stream.  In this week's episode learn how Pawsitively Pooched in Calgary, Canada has developed a swimmi...

For your marketing to be successful, you not only need the right message going to the right target market but it also has to be delivered at the right time. Timing is everything!  In this episode we'll discuss what kinds of marketing campaigns you should be running and when is the optimal time of year to launch them so that you see the most success from them, while spend the least amount of m...

Working with live animals can often be unpredictable and no matter how careful you are, eventually dogs are going to get into a fight. When it happens, it can be frightening and leave you, your staff and the dogs shaken.  In this episode, we'll discuss what to do if the dogs get into it and, more importantly, the things you can do to prevent something like this from ever happening in the firs...

As the dog daycare industry evolves, gets more crowded and attracts more attention, it becomes more important to showcase that your business operates at a high level. There are many ways to do this, one of which is to get your staff certified by a 3rd party organization.  That can be a great way to show potential customers that your business is better than the rest but is it really worth it and ho...