Steve Benson

Outside Sales Talk

Business EN ↓ 198 episodes

Host Steve Benson, CEO and founder of Badger Maps, talks to industry leaders and experts to learn the strategies and tactics that make them successful in Outside Sales. You’ll learn practical tips on how to sell at peak performance.

Author

Steve Benson

Category

Business

Podcast website

www.badgermapping.com

Latest episode

Mar 19, 2026

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Episodes

Sell More with a Buyer-Focused Sales Funnel - Outside Sales Talk with Peter Strohkorb 16.03.2022

Peter Strohkorb is the Founder and Principal at Peter Strohkorb Advisory and has 10 years of experience starting and managing several startups, following 20+ more years in the corporate sector. Today, Peter shows sales and business leaders how they can accelerate their sales   In this episode, Peter tells us how sales have changed over the last ten years and what you can do to regain sales growth....

Nailing Your Sales Positioning - Outside Sales Talk with April Dunford 09.03.2022

April Duford is the Founder and Chief Strategist for Ambient Strategy. She’s also the author of “Obviously Awesome” which is focused on nailing product positioning. April has held various roles in start-ups such as CEO, COO, VP of Marketing and Sales, and now she’s transitioned into doing her own consulting work. She specializes in helping B2B Tech Companies find their positioning strategy and get...

Revitalizing Sales after COVID - Breaking into New & Tackling Static Accounts - Outside Sales Talk with Mace Horoff 23.02.2022

Mace Horoff is the creator of the Medical Sales Academy, an online training and support platform for healthcare sales professionals. He’s also the author of the book “Mastering Medical Sales”. Mace has been involved in the world of healthcare sales for over 39 years as a front line sales person, sales manager, workshop facilitator, keynote speaker and author. He specializes in presentations and wo...

Acing Virtual Sales: Authentic Selling with Video - Outside Sales Talk with Julie Hansen 16.02.2022

Julie Hansen is a sales professional who specializes in training professionals to be successful in a virtual environment. She’s also the author of the sales book “Look Me in the Eye: Using Video to Build Relationships with Customers, Partners and Teams.” Julie has a background in acting, which has helped her perfect the art of being on camera. By combining her acting background with her sales care...

Performative Speaking: The Secret to Sales Success - Outside Sales Talk with Robbie Crabtree 09.02.2022

Robbie Crabtree has worked as an attorney on over 100 high-profile cases and he’s taught Persuasive Speaking at Southern Methodist University Law School in Dallas, Texas. He also worked alongside some very well-known companies such as Facebook, Google, Airbnb, Apple, and Microsoft to help them develop and enhance their speaking abilities, which is how he developed the performance speaking philosop...

5 Steps to Becoming a Trusted Advisor - Outside Sales Talk with Janice B. Gordon 26.01.2022

Janice B. Gordon is ‘The Customer Growth Expert’ who specializes in keynotes that help deliver customer excellence that increases sales. Janice also hosts the popular Scale Your Sales Podcast.    In this episode, Janice tells us what it means to be a trusted advisor in sales and why it is important.   Here are some topics covered in this episode: How salespeople can establish a trust-based relatio...

Mastering your Sales Follow-ups - Outside Sales Talk with Doug C. Brown 19.01.2022

Doug C. Brown is a highly acclaimed Sales Revenue Growth Expert and international bestselling author. He has coached, consulted, and advised thousands of people in business and he has generated over $500 million in sales. His mission is to help companies grow their sales revenue and to have better-performing sales teams.   In this episode, Doug shares why following up is necessary and how to maste...

Taking Control of the Sales Process - Outside Sales Talk with Ken Lundin 12.01.2022

Ken Lundin is the creator of the Sales Alpha Roadmap and the President of Ken Lundin and Associates, a sales consulting firm. He has had extensive sales experience and brings his expertise to his consulting, coaching, and training methods. Along with his team, they have a proven track record of helping businesses adapt and grow their sales in any market.   In this episode, Ken goes over his Sales...

Why You Need a Sales System - Outside Sales Talk with Walker McKay 15.12.2021

Walker is the Principal and Founder of McKay Consulting Group. He’s also the President of No BS Sales School, which has its own podcast.   In this episode, Walker tells us what a sales system is and why a sales team would need one.   Here are some topics covered in this episode:   What kinds of processes are included in a sales system How to onboard salespeople onto a sales system The biggest mist...

Managing Your Career Path in Field Sales - Outside Sales Talk with Mike Hayes 02.12.2021

Mike Hayes is an expert in the medical sales industry and has worked for top companies including Johnson & Johnson, Glaxo, Novartis and Merck. Mike is also the host of the Get Hired In Medical Sales podcast.   In this episode, Mike tells us how field salespeople can develop a long-term career plan, as well as tips he has for field salespeople who are looking to network and build a group of influen...

Purpose Driven Prospecting - Outside Sales Talk with Roger Burnett 17.11.2021

Roger Burnett is the founder of Social Good Promotions, Inc. a social enterprise built to teach and deliver purpose-based marketing strategies to businesses of all sizes, while also donating marketing services to non-profit organizations. Roger also hosts the So, You’re in Sales? Podcast   In this episode, Roger encourages salespeople to establish a specific purpose before prospecting, in order to...

Why You’re Winning and Losing in Sales - Outside Sales Talk with Cian McLoughlin 10.11.2021

Cian McLoughlin is the founder and CEO of Trinity Perspectives, a sales training and consulting company specializing in Win Loss Analysis and Sales Transformation. He is also a 20-year veteran of the B2B sales industry, including senior roles in some of the world's largest software companies. Additionally, Cian is the author of the Amazon best-selling book, “Rebirth of the Salesman.” In this episo...

Selling at the Executive Level - Outside Sales Talk with Steve Bistritz 27.10.2021

Steve Bistritz is the creator of SellXL, the leading research-based sales training solution for salespeople selling to C-Suite executives. He has over 40 years of high-tech sales and sales training experience and recently co-authored the 2nd edition of the bestselling sales book, “Selling to the C-Suite”.   In this episode, Steve explains the main differences between selling at the executive level...

Accelerating Your Sales Process with Video - Outside Sales Talk with Collin Mitchell 20.10.2021

Collin Mitchell is a 4X founder, sales leader, and the Sales Transformation Podcast host. With more than 10 years in the industry, he started his career as a sales representative at 22, was later promoted to VP of sales at 24, and then decided to found his own business at 25. Collin is also the CRO and co-founder at Sales Cast, where he helps people start managing and growing their podcast. He is...

Multiply Your Deals with Sales Referrals - Outside Sales Talk with Tamara Bunte 13.10.2021

Tamara Bunte is a leading sales coach, trainer, and speaker who has worked with Fortune 500 companies, sales professionals, executives, and even success coaches to maximize their goals.   She is the founder of The Institute for Advanced Results, LLC- Tamara Bunte Inc and The Christian Business Chamber. Additionally, she is the author of, “Proverbs for Selling: Mastering Sales Through Prospecting,...

Qualifying Prospects with the MEDDIC Sales Method - Outside Sales Talk with Darius Lahoutifard 29.09.2021

Darius Lahoutifard is a coach, trainer, and mentor of sales teams, leaders, and executives. He is the founder of MEDDIC Academy, and an expert in MEDDIC Sales Methodology, as well as other similar successful sales methodologies. Additionally, he is the author of the Amazon best-selling book, “Always Be Qualifying—MEDDIC.”   In this episode, Darius discusses the key elements of the MEDDIC Sales Met...

Selling With A Story - Outside Sales Talk with Paul Andrew Smith 22.09.2021

Paul Andrew Smith is a world-leading expert on organizational storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of  2018. He is a national bestselling author of several books that revolve around storytelling – his work has been featured in the Wall Street Journal, Time Magazine, Forbes, and more.    In this episode, Paul discusses the importance of storytelling in the sales proce...

Restoring Your Win Rate - Outside Sales Talk with Kendra Lee 15.09.2021

Kendra Lee is the founder of KLA Group, a company that specializes in lead generation, sales prospecting, hiring, and onboarding. After starting her sales career with IBM, Kendra founded her company on the philosophy that sales is not an art, but a learned skill. Kendra is also a strategy expert, speaker, author of several books. In this episode, Kendra shares her tips on how to restore your win r...

Increase Sales by Speaking to Your Prospect’s Subconscious Mind - Outside Sales Talk with Patrick Ryan 01.09.2021

Patrick Ryan is CEO and President of Eureka Performance Training and is a Certified Sales Coach with Leverage Sales Coaching. He’s also the creator of the Solutions to the TOP 4 Sins of a Salesperson. In this episode, Patrick discusses how to appeal to your prospect’s subconscious mind and make the sale.    Here are some of the topics covered in this episode: The 4 Sins of Salespeople How to prepa...

Strengthening Relationships Through Passion, Plan, & Purpose - Outside Sales Talk with Jon Ferrara 25.08.2021

Jon Ferrara is the Founder and CEO of Nimble, an industry leading CRM with contact management solutions for teams and individuals for social selling. Prior to Nimble, Jon co-founded GoldMine Software Corporation, an early pioneer in SFA and CRM software tools which was later acquired in 1999. During those years, Ferrara continued to watch the CRM market and saw that most of the CRM products that w...

The Art of Feminine Selling - Outside Sales Talk with Julia Andrews 18.08.2021

Julia Andrews is the Pacific Northwest regional president for the National Association of Women Sales Professionals. She is also the founder of Connect2Close and the creator of The Art of Feminine Selling. Julia’s work is centered around empowering women in sales to break through the limitations of traditional thinking and expectations to achieve next-level results. In this episode, Julia shares t...

Selling Through Partnering Skills - Outside Sales Talk with Fred Copestake 04.08.2021

Fred Copestake is the Founder of Brindis, a sales training consultancy. He is the author of the book, “Selling Through Partnering Skills.” His book uses the innovative VALUE framework to use Partnering Intelligence with more traditional sales methodologies to create a modern approach to winning business. In this episode, Fred discusses the importance of Partnering Intelligence and shares key insig...

Time Management Advice for Better Work-life Balance - Outside Sales Talk with Bill Farquharson 21.07.2021

Bill Farquharson is a sales trainer, vlogger, blogger, and podcaster. He is also the author of "25 Best Sales Tips Ever!" book series and "Who's Making Money at Digital Inkjet Printing & How" (co-authored with Kelly Mallozzi). In this episode, Bill discusses the importance of effective and efficient time management and shares key tips on how to improve your time management to achieve your ideal wo...

Finding and Hiring Exceptional Sales Talent - Outside Sales Talk with Amy Volas 14.07.2021

Amy Volas is the founder of Avenue Talent Partners, a recruiting firm that helps sales managers recruit the best salespeople for their team. She is also the co-host of the Thursday Night Sales podcast and a founding member of Sales Hacker.    In this episode, Amy shares key tips on how to ensure that companies are sourcing and hiring quality talent. She also provides insight on how to screen compa...

The Power Formula for LinkedIn Success - Outside Sales Talk with Wayne Breitbarth 07.07.2021

Wayne is the founder of Power Formula LLC and an industry leader in LinkedIn training and marketing. He has shared his expertise with more than 100,000 professionals through private business consulting, dynamic presentations to global audiences, and his book The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search.   In this episode, Wayne discusses how salespeople c...

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