Brett Ingram
optYOUmize
Most self-improvement tells you that a better life is a more productive life — more output, more achievement, more optimized routines in service of bigger goals. optYOUmize begins from a different premise. You are not a machine to be tuned. You are a whole person — with competing needs, deep relationships, finite time, and an interior life that deserves as much care as your calendar. The optYOUmize podcast, hosted by entrepreneur, coach, and speaker Brett Ingram, is built around one question: what does a genuinely good life actually look like for you? Not the generic answer. Not the socially a...
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Episodes
6 Steps To Hire Outsourcers and Freelancers Right the First Time 06.09.2023 21:01
To build a business we all need help. Whether it's employees or outsourcers, it's best to hire them right the first time because it saves a lot of time, money, and headaches. I made some big mistakes when I first started outsourcing, but I learned through time how to do it right and I have some freelancers that I'm still working with years later. Here are the steps to do it right. Learn more about...
What Would You Do If You Were Starting Over Your Business Tomorrow? 05.09.2023 20:22
Whether you're still thinking about starting a business, just getting started, or been at it for years... what would you do if you had to start over tomorrow? it's a good question, and while it might seem like fantasy it reveals important insights. The normal thing most people do is start with a product or service, then decide how to sell it. But it today's world, that's hard and it's risky. There...
How To Stop Buying Software Apps You Don't Use 04.09.2023 20:02
Software and online services can do so much to automate and simplify our business. But it's easy to fall into the trap of buying (or joining trials) apps we plan to use but just never do for some reason. That wastes a lot of capital that could be used for other investments to grow our business faster and make it more profitable. Here is a simple 2-part fix that will solve that problem for you fore...
How Much Is Your Business Really Worth? 01.09.2023 20:54
We love our business and maybe want to run it forever, but what would happen if we woke up tomorrow and couldn't do it anymore? We usually spend all of our energy and time thinking about how to grow, and most business advice we see is centered around that too. But we need to consider the future and how we will exit, because one way or another we all will. if we've poured years of time, blood, swea...
5 Hacks To End Procrastination and Skyrocket Productivity 31.08.2023 20:08
We've all been there...we know we have a lot to do but avoid getting it done and waste time instead. There are a lot of reasons we do that, but no matter the cause there's also a simple fix to overcome procrastination and become super productive. Make a habit of these 5 simple hacks and you'll be amazed by how effective, productive, and powerful you'll become. Learn more about your ad choices. Vis...
5 Empowering Questions To Ask Yourself as an Entrepreneur 30.08.2023 20:07
The questions we ask ourselves shape our thoughts, mood, actions, and whole perspective. The wrong questions can have a powerful, negative effect and reinforce bad or unhealthy beliefs, shut down creativity, and stifle success. But the right questions can have a positive, empowering effect that can make us more effective and accelerate our success. Learn more about your ad choices. Visit megaphone...
How To Choose the Right Email Marketing Platform for Your Business 29.08.2023 18:56
Email marketing can be very profitable when it's done well. Choosing an email marketing platform can be overwhelming with so many choices, but I learned the hard way that not all services are equal. Here's how to choose the right platform, and if you're already using one how to tell whether it's working well or if you're losing out on extra sales you could be making every single day. Learn more ab...
3 Ways To Joint Venture With Entrepreneurs When You Have Nothing To Offer 28.08.2023 21:44
Joint ventures are one of the fastest and most cost-effective ways to grow your business. In a typical JV, each partner offers something of value to the other so it makes for a win-win agreement. But what if your business is new or you don't know what you have that would help potential partners? Here are 3 ways to joint venture even if you have nothing to offer. Learn more about your ad choices. V...
How To Balance Delegation vs Control in Your Business 25.08.2023 20:04
One of the toughest things for most entrepreneurs is to delegate and give up control. When starting a business this is good, because it requires a lot of effort, focus, and drive to get a new business started and this get-it-done-myself attitude helps in the beginning. But the same need for control that helps get our business started, also becomes an obstacle to growth because we become the bottle...
The Lesson Every Entrepreneur Can Learn From a Quarterback Battle Almost Too Crazy To Be Real 24.08.2023 19:17
It's football season, and that means there are lots of team and player storylines. One fascinating player situation is so crazy it sounds like a made-up movie script. When we look closer, we can see how it mirrors what happens in business and take lessons that every entrepreneur should learn. Learn more about your ad choices. Visit megaphone.fm/adchoices
5 Steps To Build Your Personal Brand 23.08.2023 18:33
Having a product or service and a website is no longer enough to be successful online. With overwhelming competition, it's important to stand out with a personal brand that will have your audience searching for you instead of needing to find them. Here are the 5 steps to build your personal brand. Learn more about your ad choices. Visit megaphone.fm/adchoices
9 FREE Online Tools To Save You Time and Money 22.08.2023 20:23
If you want to get more done in less time and save money too, here are 9 online tools you can use for your business Learn more about your ad choices. Visit megaphone.fm/adchoices
The Hidden Success Factor for Entrepreneurs 21.08.2023 18:58
We are surrounded by health reminders in our daily lives--both the dangers of certain habits and environmental factors, and also the solutions like lifestyle changes, exercise, and more. Most of these reminders focus on our physical or mental health. But there's another type of health that's just as important as an entrepreneur, and it's actually vital to our ability to succeed. Learn more about y...
Foolproof Sales Template To Sell More of Anything 18.08.2023 20:24
Needing a way to convert prospects into customers and sell goods and services goes back to the beginning of civilization. Over the years some frameworks have been developed that are tried and true, proven ways to sell more. On this episode I am sharing with you the one I think is the best. I've seen it used by many marketers and even some top copywriters use it as their template too. Learn more ab...
Is It Better To Be an Expert in One Thing Or Very Good at Many Things? 17.08.2023 20:14
With so much to do, it can be hard to know where your time is best spent and which skills are most valuable to develop. We can't be an expert at everything, so we need to decide whether we should become an expert in one thing or spread out our time and become solid at a bunch of things. Learn more about your ad choices. Visit megaphone.fm/adchoices
How To Get Focused, Inspired, and Motivated Even When You're Down 16.08.2023 18:38
Business, like life, has its ups and downs. Some days are fun and easy, while others are hard. And no matter how passionate we are, we all have days where we just don't feel like doing anything. But of course we need to, especially if we are leading people because they follow our example. It's important to understand this is normal and not be too hard on ourselves. But at the same time, we need to...
A Simple Tweak To Boost Profits with Zero Extra Cost 15.08.2023 17:10
if there was a way to generate extra revenue for your business, without adding any expenses, without any extra ongoing work, and that was set-n-forget simple, would you use it? That's what I'm going to share with you right now. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Clunking Car That Created a Lifelong Customer 14.08.2023 18:23
It's not always easy to see the impact of our actions, both in life and in business. But that doesn't make them less important. Sometimes the effect of a simple thing we do can have benefits or consequences that go on for years. Learn more about your ad choices. Visit megaphone.fm/adchoices
How To Grow Your Business By Working LESS and Spending LESS 11.08.2023 16:06
Most of us don't have an unlimited budget to grow our business, but sometimes we actually may be better off without it. Instead of spending, it forces us to get creative and think beyond traditional marketing methods. This approach will help you grow your business without spending more and even do it working less by leveraging what you already have Learn more about your ad choices. Visit megaphone...
Do You Own a Business or Did You Buy a Job? 10.08.2023 18:08
When we start a business, we think about the freedom we'll have by being our own boss. The reality, though, is we often work more and make less and all of our time is consumed by it, at least in the beginning. If you're spending most of your time on the operations of your business, you're actually trading time for money which is really just a job. If your business can run daily operations without...
4 Leadership Rules That Will Make You a Better Entrepreneur 09.08.2023 18:39
As entrepreneurs and business owners, we are all leaders. Whether we lead people or just visions and strategies, we are responsible for making it happen. Because we are so passionate, sometimes we assume that that alone is enough to make it work. These 4 leadership rules will help you start and keep growing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message...
Simplify Your Business in a Complex Changing World 09.08.2023 15:53
The speed of the world and business increasing, and it's easy to get overloaded with ideas, content, and new technologies. That can make it difficult to know what strategies and tactics to use and which trends to focus on and which to ignore. But if we think of business in its simplest form, we can cut through the noise and clarify what we need to do to make sure we thrive. --- Send in a voice mes...
3 Key Business Lessons from Women's World Cup 07.08.2023 18:27
What does soccer or sports have to do with business? The World Cup is a huge stage with a lot of exciting games, unexpected results, and lessons we can apply in our businesses. Here are 3 that when you apply to yourself as an entrepreneur and to your business, they will set you up for success. Learn more about your ad choices. Visit megaphone.fm/adchoices
Life Is Unfair. What Are YOU Going To Do About It? 04.08.2023 15:35
We can't control who are parents are or the situation we're born into. But that has a major impact on how easy or hard our roads in life and careers are. But here's the thing... we all get a certain amount of time to do what we will with our lives. So it doesn't matter where we come from, all that matters is what we do. What will YOU do? --- Send in a voice message: https://podcasters.spotify.com/...
5 Simple Tweaks To Get Your Marketing Emails Inboxed 02.08.2023 16:32
Our marketing emails may never see the inbox of our subscribers, even if we're doing everything right. And because we can send emails daily, if we can double our clicks, we can double our sales and income not just one time but every single day. So getting marketing emails inboxed should be a top priority because it has a major impact on our income. Here are 5 tweaks to make sure your emails get se...
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