optYOUmize

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Using affiliates to promote our products and services can be a win-win that generates a lot of extra sales and profits with very little risk or upfront expense. And because it's based on relationships, once we establish a network of affiliates, it's easy to get them to promote all of our future products and services...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube As entrepreneurs we can love our business, be passionate about it, and work our tails off to build it. But it's what we do--it's not who we are--and we need to have a life outside of it. Whether it's a hobby, a social outlet, or whatever you enjoy, it's vital that we have something we are invested in outside of busi...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube There are times when things just get too overwhelming to handle them all at once. If we try to do that, we'll be less effective at handling any of them, which just makes matters worse. In these cases it's best to take a deep breath, and compartmentalize--think about what the #1 MOST important thing to get done is an...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube The two most important metrics in our business are average cost of acquisition of a new customer, and average lifetime value of a customer. If lifetime value is greater than cost of acquisition, we can survive and thrive long term even though we may need some financing for operations. The lower we can reduce the cos...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Our level of emotional intelligence determines in large part how well we are able to manage our own emotions and therefore actions, and how well we can recognize and impact the emotions and actions of others around us. If we want to be high performing, these are essential in both managing our own performance and als...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube While done-for-you products are often too good to be true in terms of speed and size of results, many have value and are built on ideas and processes that work. Because we all have different experience levels, frames of reference, and skillsets, and because life, technology, and the world are dynamic and always chan...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube We all want to achieve our goals and feel like we can do whatever we set our minds to. With so much info and noise in the world it can be difficult to stay focused and figure out how to make it happen. But if we follow a simple plan, and most importantly take action, each step or thing we do gets us one step closer...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube While we don't like to get customer complaints, if we understand that they are really just motivated customers who want what we have to offer but feel they didn't get it, we can turn those complaints into amazing experiences. Doing that will encourage those same customers to use the same commitment and energy to sha...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube When we get a sense of our business' value, we can weigh the options and see what makes sense. If you're overestimating what it's worth, it gives you time to make changes to grow its value before you try to exit only to find you can't. But it also lets us weight other options--if your business is worth more than you...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube If we share whatever it is about us that will connect us with others--experiences, personality, skills, individuality--we can all connect with others that are interested in what we have to offer. And if we have a product or service, they will be asking us to buy it instead of us needing to sell it to them. #entrepre...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Hiring the right virtual admin when we're ready can free up a lot of time and energy that we can spend on other things, and they can get a lot of the repetitive and simple stuff done for us so we aren't tied up doing it. But hiring the wrong person or hiring before we're ready can lead to more headaches and frustrat...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube While we live in an age of increasing speed and complexity, we also live in a time of unrivaled opportunity--because not only is all the information we need to do just about anything out there, it's also easily accessible by anyone with a mobile phone or internet connection. We need to expand our thought horizons--t...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube The quickest shortcut to happiness and fulfillment is to just choose to be happy and fulfilled. External things or events may help when they are going well, but as soon as something goes wrong our happiness will go with it. Choosing to be happy can be easier said than done--it can take practice until it becomes a ha...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Using webinars to grow our sales can add a lot of extra sales, but it does take some effort to get started and get it optimized. The great thing is, once we have it working, it's easy to use over and over to keep making sales so it's not just a one-time deal.   #entrepreneur #webinar #marketing #business #success #e...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Using a launch event to promote our product or service can be an absolute home run, but it takes a lot of planning, work, and effort before we see any results. Think about the product, customer, market, and other requirements and if it all fits, go for it. Launch events can be a real turning point in your business s...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube email marketing is still one of the most effective and profitable ways to reach customers, make sales, and generate revenue. But it's far more complex than just clicking send because with all the spam out there, ISPs are careful to filter out anything they don't think is quality. Using the right tools can help you h...

Relationships are super important in business, maybe more now than ever since we live in a digital, online, and transactional world. But they aren't just beneficial in a self-serving "what we can get out them" way, but rather they add to the richness, the fulfillment, and the happiness of our businesses and our lives. Learn more about your ad choices. Visit megaphone.fm/adchoices

Things can get overwhelming, and at times we may feel like everything is a mess and falling apart. But there is always good happening too, and we need to make an effort to see and recognize it. By doing our own part to make a positive impact in the world and staying focused on what we can control it's easier to keep going. Life isn't an elevator to the penthouse for most of us...it's a winding pat...

To start a business successfully, it's vital we do something we are passionate about and would enjoy even if we weren't making money. That passion keeps us motivated and gives us the will to keep going even through hard times. It also makes our daily lives fun. Like the old saying goes...when you love what you do, you never work a day in your life. Learn more about your ad choices. Visit megaphone...

There are unlimited prospects we can tap into at any time. So the question isn't really where do we find new leads and customers but rather how do we optimize our sales process to ensure we make more from each new customer than we spend to bring them in. When you have that in your business, you have the key to unlimited growth and success. Learn more about your ad choices. Visit megaphone.fm/adcho...

How we feel impacts how we perform, so if we want to have a great day we can be proud of, we need to have the right mindset and expectation of accomplishment. We may wake up in different moods every day, but we can do simple little things to power up and be ready to tackle anything. So create a habit of each morning as you start your day use these ideas to make yourself feel unstoppable, and befor...

We can be leaders whether we're in charge or not, and we can fail as leaders even if we're the top dog. If we want to be successful, we need to focus on how to lift up everyone around us and empower them to succeed. When we help others get the best out of themselves, we get the best out of ourselves and that's always a winning formula in business. Learn more about your ad choices. Visit megaphone....

Every business runs better, is more efficient, and attracts and retains higher quality employees and team members when the culture is positive, rewarding, and validating. Invest in making your team happy, and you'll not only feel great about it, but you'll see a positive impact on your bottom line too. Learn more about your ad choices. Visit megaphone.fm/adchoices

The 4-Hour Workweek by Tim Ferriss is a best-selling book in which he lays out the plan for us all to live the lives we imagine. We all have a vision of the ideal life we'd like to live, yet most of us aren't there or at least not there yet. If we use these 4 steps they can help us clarify what that is and then make it happen. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're making any audio or video content, it's vital to create high quality if you want to engage people and keep them engaged.  The equipment you need--from microphones to video cameras to lightning and software--can be confusing and expensive. I've tried and tested a lot, and I'll share with you what I use and how to get everything you need even if you're on a budget. Learn more about your ad...