Optometry: The Ultimate O.D.

Private Practice is Not For the Faint of Heart - E171 Highlights from this episode: Run Down: Private Practice is NOT for the Faint of Heart (00:36) Office Talk: Virtual Assistant - Week 1 (12:28) Closing Thought: If you want to go fast, go alone. If you want to go far, go together. ( 20:15) Timecodes: 00:00 - Intro00:36 - Run Down: Private Practice is NOT for the Faint of Heart12:28 - Office Talk...

Ultimate O.D. Nugget - Becoming a "YES" Office How can you make every answer you give a positive one? No one likes being told "no" so let's find a way that makes us able to say "yes"! For example, a patient asks for a Saturday appointment when you are not open on Saturdays. You could answer "absolutely! If you refer 15 people in the next month, we will open u...

Ultimate O.D. Nugget - Adding vs. Taking Away Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.theultimat...

How to Enjoy the Journey, Not Just the Destination - E170 Highlights from this episode: Run Down: How to enjoy the journey, not just the destination (00:54) Office Talk: Progress on new building! (15:29) Closing Thought: Empty canvas or Jade stone? (20:08) In this episode we are talking about what it takes to actually enjoy success. Success is not necessarily a specific point or destination which...

Ultimate O.D. Nugget - Eliciting Emotion If you want to sell something, have someone be bought in, etc. you NEED to get them to experience some kind of emotion: Love, hate, excitement, fear... something. If you are passionate about what you're talking about, that is going to come through and bring emotion out of the person you're talking to. You can't sell what you don't believe in...

The Benefits of Charging What You're Worth - E169 Highlights from this episode: Run Down: The Benefits of Charging What You're Worth (00:30) Office Talk: Lessons from running lean (23:01) Closing Thought: Have more or Want Less (27:08) In this week’s Run Down we are talking about the somewhat debated practice of charging what you are worth. Some doctors really struggle with this for variou...

Ultimate O.D. Nugget - Being Hard to Kill You want to be successful? Be hard to kill. How do you become hard to kill? You need to make yourself lean and efficient. This will make it so when things get tough, you will outlast the competition because you aren't wasting your resources. This does NOT mean be short staffed and skimp on things. The key is to manage your numbers and stay aware of wha...

How to Level Up Your Relationships by Managing & Delivering on Expectations - E168 Highlights from this episode: Run Down: How to Level Up Your Relationships by Managing & Delivering on Expectations (00:49) Office Talk: The life of a private practice owner (19:31) Closing Thought: Our lives are defined by opportunities, even the ones we miss (24:20) In this week's episode we are talkin...

Ultimate O.D. Nugget - Are You Really Committed to Customer Service? Everybody wants to say they are the BEST at customer service. But are they really? What does amazing customer service look like? What if a patient shows up 30 minutes late? What if they get their new glasses and decide they absolutely hate the frame and say they never picked it? How are you reacting to those situations. Are you &...

Top 5 Things to Consider When Starting a Practice - E167 Highlights from this episode: Run Down: Top 5 Things to Consider When Starting a Practice (00:50) Office Talk: Upgrading the Optical! (24:44) Closing Thought: Caring what people think (28:01) In this week's episode, it's all about the 5 things that should be at the top of your list of things to figure out when you are starting a prac...

Ultimate O.D. Nugget - If You Aren't Doing, You've Learned Nothing We are blessed to live in a time where we have an entire world of information at our fingertips. This means there is great opportunity out there... but if you aren't actually DOING the stuff you are listening to/reading/watching, you haven't learned a darn thing. Doing. Trying. Failing. Succeeding. These are the thi...

Taking Advantage of Opportunities When They Arise - E166 Highlights from this episode: Run Down: Taking advantage of opportunities when they arise (00:48) Office Talk: Adding staff & a Virtual Assistant (16:35) Closing Thought: Dreaming vs. Doing & Failing (21:18) In this week's episode we are talking about making the most of opportunities that come your way. As the saying goes "d...

Ultimate O.D. Nugget - Time = Value As the saying goes, show me your calendar and I'll show you what you value. You will spend time on things that are important to you and that you enjoy. What are those things in your practice? What do you find yourself doing when you're not with a patient? Figure out where your time is going and then find a way to incorporate that into how you make a livi...

How to Increase Sales without Selling: Part 2 - E165 Highlights from this episode: Run Down: How to increase sales without selling (00:54) Office Talk: Culture and the straw that stirs the drink (20:45) Closing Thought: Lessons from a donkey (23:39) In this week's episode we are picking up from Episode 164 with part 2! Learn how to create a one-page battle plan to focus your practice and give...

Ultimate O.D. Nugget - The Key to Unlocking Your Potential: Delegation In this week’s nugget it’s all about delegating. You want grow? You can’t be doing the same things you’ve always been doing. Your focus is needed elsewhere and it’s time to pass the torch on some of the other tasks. However, this is much easier said than done. It can be hard to trust someone else with something you’ve spent so...

How to Increase Sales Without Selling - E164 Highlights from this episode: Run Down: How to Increase Sales Without Selling (00:37) Office Talk: Personal experience with new PCP (16:26) Closing Thought: It's going to be okay (22:31) In this week's episode we are talking about laying the foundation for a staff that sells like crazy without even trying. It all starts with your "why"...

Ultimate O.D. Nugget - The Power of Discipline There is a saying that discipline is what you do when no one is looking. Are you taking care of the little things even when your patients or staff doesn't see? Are you putting in the time, effort, and energy to reach the goals you say you want to reach? Be disciplined my friends and it will pay off in spades. Join in the fun and subscribe to the p...

Are You Creating the Ultimate Experience for Your Patients? - E163 Highlights from this episode: Run Down: Are you creating the ultimate experience for your patients? (00:49) Office Talk: Optical and Staff Slip-up (18:28) Closing Thought: Staffing - A vs. B vs. C Players (26:17) In this week's episode we are talking about giving your patients the ultimate experience in your practice. Are you t...

Ultimate O.D. Nugget - Do You Love the Journey or the Destination? The person who is in love with the destination will never be as happy as the person who just loves getting there. Which one are you? Does this sound like you in your practice? Are you excited about that big goal you are chasing out in the future but really don't enjoy what you do on a day to day basis? Don't get lost in the...

Are You Efficient or Short Staffed? - E162 Highlights from this episode: Run Down: Staffing: the fight between efficiency & being short-staffed (00:51) Office Talk: Failing forward on finding a new location (27:24) Closing Thought: "Dream Big Dreams" (29:39) The one consistent problem private practice owner deal with is staffing issues. Not only how to properly manage the team but al...

Ultimate O.D. Nugget - Your Heros Are Not Gods We all have people we look up to. We admire and respect them and sometimes we may feel they are somehow not human. Like they do not face the same challenges or distractions as we mortals do. That could not be farther from the truth however. The people you think are so incredibly successful dealt with many of the same issues as you. They just got so in...

Can an Optometry Office Have a Brand? - E161 Highlights from this episode: Run Down: Can an Optometry Office Have a Brand? (00:36) Office Talk: Interviews (14:53) Closing Thought: Overpaying for special things (17:25) In this episode we are talking about brands. You hear that word and immediately names start filling your mind that you readily recognize as a "Brand". All the big names out...

Ultimate O.D. Nugget - Whether Carrot or the Stick, Use What Motivates You Everybody has something that is motivating them. Sometimes it's a prize, sometimes it's just to avoid something unfavorable. Whatever the reason, it can be used to push you to succeed. Find whatever you can that makes you move and USE IT! Join in the fun and subscribe to the podcast to keep up with all the great con...

How Your Expectations Control Your Outcome - E160 Highlights in this episode: Run Down: How your expectations control your outcome (00:47) Office Talk: The spot that got away (16:46) Closing Thought: 20 Hours to Mastery (24:14) In this episode we are talking about the incredible difference it makes in business when you have intentionally set your expectations for a situation with the feeling that...

Ultimate O.D. Nugget - Action Will Always Beat Inaction Sometimes, the bigger the goal the more intimidating it is. When that is the case, the next step is ACTION. You will never get where you want to go unless you DO SOMETHING! ACTION always trumps INACTION. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to r...