Optometry: The Ultimate O.D.

Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288 Highlights from this episode: Operator vs CEO: The Mindset Shift Every Practice Owner Must Make (00:53) Closing Thought: Intentionality (24:06) When I started my practice as a cold start, I was the business and for a long time I stayed stuck in that operator mindset without realizing it. In this episode, I walk through the sh...

Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287 Highlights from this episode: Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry (00:38) Closing Thought: The problem with hard workers (27:59) In this week's episode, I’m calling it like it is: your goals for 2026 are probably garbage. And it’s not because goals are bad, it’s because th...

The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286 Highlights from this episode: The Power of Specialization in Optometry: Stop Doing More to Grow Faster (00:50) Closing Thought: The Hawthorne Effect (28:25) In this week's episode, I’m talking straight to private practice owners about why simplifying your practice is actually the hardest—and most profitable—thing y...

How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285 Highlights from this episode: How I’m Setting Goals for 2026 as an Optometry Practice Owner (00:47) Closing Thought: Results of a Great Staff Experience (19:34) In this week's episode, we are breaking down how I’m setting my goals for 2026—and why I’ve stopped chasing revenue as the primary target. Making the shift from vague, to...

What “Scaling” Really Means for Private Practice Optometrists | E284 Highlights from this episode: What “Scaling” Really Means for Private Practice Optometrists (01:03) Closing Thought: Being the "BEST" vs. Being "BETTER" (22:37) In this week's episode I’m breaking down what scaling really means for private practice owners—and why it doesn’t have to mean more locations or a...

The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283 Highlights from this episode: The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists (00:54) Closing Thought: Keeping Your Conviction (31:07) In this episode, we are diving into what it really means to step into the CEO role of your practice and why this mindset shift has completely transformed my growth, my...

From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282 Highlights from this episode: From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet (00:47) Closing Thought: Blueprint for Success (12:05) In this episode, I’m sharing the exact steps I’m taking right now to grow both my primary care practice and Rejuvenation Dry Eye Center—from s...

Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281 Highlights from this episode: Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting (00:53) Closing Thought: The work begins when the motivation ends (20:34) In this episode, I break down my biggest takeaways from my latest P3 meeting and what it really means to grow when the “big levers” are gone. After five meetings, I’m re...

The #1 Mistake Holding Private Practice ODs Back | E280 Highlights from this episode: The #1 Mistake Holding Private Practice ODs Back (00:49) Closing Thought: Facing the Pain (13:55) In this episode we are talking about the biggest mistake I believe most ODs make when trying to grow a private practice: staying buried in the exam room. For years, I thought success meant seeing more patients, but s...

5 Game-Changing Questions to Transform Your Optometry Practice | E279 Highlights from this episode: 5 Game-Changing Questions to Transform Your Optometry Practice (00:49) Closing Thought: What is the cost of staying right where you are? (22:06) In this episode, I share the five key questions every private practice owner should be asking themselves—and their team—as we close out the year. These que...

The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278 Highlights from this episode: The Business of Optometry: Culture, Systems, and the Freedom to Step Back (00:44) Closing Thought: Finding your passion (16:57) In this episode, we are talking about what it really means to become the CEO of your practice —not just the doctor seeing patients day to day. Stepping out of th...

The Power of Evolution: Designing the Life and Practice You Actually Want | E277 Highlights from this episode: The Power of Evolution: Designing the Life and Practice You Actually Want (00:36) Closing Thought: Create (17:21) In this episode, we are talking about evolving as a private practice owner. After 14 years of building my practice from the ground up, I’m learning how to step back from the d...

Two Businesses, One Roof: How to Separate Clinical and Optical Success | E276 Highlights from this episode: Two Businesses, One Roof: How to Separate Clinical and Optical Success (00:42) Closing Thought: What a Privilege (16:28) In this episode, I dive into one of the biggest mindset traps holding private practices back — running your clinic like a retail store. 👓 As optometrists, we operate two...

Why Systems—Not Superstars—Are the Key to Practice Growth | E275 Highlights from this episode: Why Systems—Not Superstars—Are the Key to Practice Growth (00:42) Closing Thought: The truth about risk (14:30) In this episode, I dive deep into what it really takes to scale your practice beyond being a one-person show. After years of doing everything myself—from answering phones to training staff—I fi...

Building a Business That Works for You (Not the Other Way Around) | E274 Highlights from this episode: Building a Business That Works for You (Not the Other Way Around) (00:46) Closing Thought: The inner compass (17:24) In this episode, we are talking about what it really means to reach the next level of private practice ownership—when your business finally starts working for you, not the other wa...

Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice | E273 Highlights from this episode: Taking Bigger Shots: 4 Bold Moves That Transformed My Optometry Practice (00:49) Closing Thought: True Confidence is Earned (18:09) This past year has felt like a decade’s worth of growth for me as a practice owner, and this week I’m breaking down the biggest risks I’ve taken that complete...

How To Increase Your Revenue Per Patient Over 50% in Just 3 Months | E272 Highlights from this episode: How To Increase Your Revenue Per Patient Over 50% in Just 3 Months (00:44) Closing Thought: The key to good relationships (13:54) In this week's episode, I share how we boosted our revenue per patient by over $200 simply by setting a higher standard of care and fully committing to our dry ey...

Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level | E271 Highlights from this episode: Simplify, Commit, Grow: The Formula That Took My Optometry Practice to the Next Level (00:46) Closing Thought: Take big shots and network like crazy! (27:23) In this episode, I’m doing a deep dive into everything I’ve learned over the past year—from opening a brand-new locatio...

Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270 Highlights from this episode: Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients (01:04) Closing Thought: To make your present better, make your future bigger (20:41) In this episode, we are talking about how to build a powerful sales funnel for your specialty (using my...

Stop Competing with the Middle 50%—Here’s How to Stand Out | E269 Highlights from this episode: Stop Competing with the Middle 50%—Here’s How to Stand Out (00:52) Closing Thought: Do one thing a thousand times (17:29) In this week's episode, I get real about the three big changes I’ve made to transform my specialty clinic with lessons learned the hard way after years of doing it wrong. There a...

Saying No to "Good" to Build Something Great | E268 Highlights from this episode: Saying No to "Good" to Build Something Great (01:22) Closing Thought: Having the tough conversations (20:08) In this episode, I get real about the tension between what we want and what we need as private practice owners. I walk you through the mental tug-of-war I’m in: deciding whether to chase op...

From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice | E267 Highlights from this episode: From Horse-and-Buggy to Ferrari: Thinking Bigger in Your Practice (00:53) Closing Thought: Courage vs. Confidence (15:29) Success isn’t just about hard work—it’s about raising your standards. In this episode, I break down the difference between confidence and courage, and why courage is what actu...

Staffing, Patients, Strategy: The Non-Negotiables for Practice Success | E266 Highlights from this episode: Staffing, Patients, Strategy: The Non-Negotiables for Practice Success (00:50) Closing Thought: You can have anything, but you can't have everything (26:44) The three biggest lessons that can make or break your private practice: staffing with intention, attracting the right patients, and...

How I Went from Volume-Based Burnout to Vision-Fueled Freedom | E265 Highlights from this episode: How I Went from Volume-Based Burnout to Vision-Fueled Freedom (00:41) Closing Thought: Don't Get Comfortable (17:47) In this episode we're talking about how my solo cold-start practice grew into a thriving dry eye and ocular aesthetics center—with a team that brings just as much juice as I do...

Building Bigger Than You: Creating a Brand That Outlives the Doctor | E264 Highlights from this episode: Building Bigger Than You: Creating a Brand That Outlives the Doctor (00:34) Closing Thought: Burn the boats. (17:46) In this week's episode it's all about having the tough conversations and making bold moves. I share how I navigated leadership challenges, staff transitions, and the emot...