Optometry: The Ultimate O.D.

Ultimate O.D. Nugget - The #1 Skill of A Successful Optometrist  In this week's nugget it's all about what makes an Optometrist successful. What is their secret ingredient that makes it happen for them? We have the answer. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our...

Outside the Box - Social Jazz Interview Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and a...

Marriage Wisdom Applied To Your Practice - E97 Highlights from this episode: Marriage Wisdom for Your Practice (1:43) Office Talk: Hiring & Patient Stories (13:03) It's wedding season! With marriage advice being given like crazy, we noticed how fitting a lot of the advice is for not only having a long, successful marriage with your soulmate but also running your practice. This week we are...

Ultimate O.D. Nugget - Why You? In this week's nugget it's all about why patients should choose you. What do you bring to the table that makes you special? Would you drive 45 minutes to experience an exam at your office? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our websit...

Creating a Niche in Your Practice - E96 Highlights from this episode: Creating a Niche in Your Practice (00:37) Office Talk: Patient of many offices & Hiring (12:01) The Riches are in the Niches! We've all heard this saying right? Well, it's true and it can also be a way to bring in a specialty that you really enjoy. The trick is to have a balance where what you love doing doesn't get rui...

Ultimate O.D. Nugget - Comparison is the Thief of Joy In this week's nugget it's all about how to keep your joy. Comparison is the quickest way to start losing perspective and let unhappiness and unfulfillment take hold. Don't let that happen to you. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to reg...

Lessons from Costco - E95 Highlights from this episode: Lessons from Costco (00:47) Office Talk: CEO Mindset in my practice (18:36) If you are lucky enough to have a Costco nearby (or have listened to this podcast for any amount of time), you know how amazing Costco is! In this episode, we talk about what makes it so memorable and why it doesn't just have customers, it has loyal fans. Then, w...

Ultimate O.D. Nugget - KISS In this week's nugget it's all about how easy you make your life. My advice? Keep it simple stupid. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feed...

Three Perks of Private Practice - E94 Highlights from this episode: Three Perks of Private Practice (00:43) Office Talk: Mental health & reviews (17:37) In today's episode, we are talking about some perks of being in private practice versus a corporate chain. FLEXIBILITY is one of the main bonuses here and boy do we think it's worth it! Give a listen and see what else private practice has...

Ultimate O.D. Nugget - Choosing the Right Candidates In this week's nugget it's all about setting yourself up for success and picking the right people. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we...

4 Small Changes with Big ROI - E93 Highlights from this episode: 4 Small Changes with BIG ROI (00:44) Office Talk: Addressing problems & Being the squeaky wheel (14:27) There are lots of "big" changes you could make in your practice that would shake things up and improve your ROI... however, those massive shifts aren't always practical in the season you're in or even possible given the limited...

Ultimate O.D. Nugget - Make the Move In this week's nugget it's all about the benefit of being in charge of your own practice. You can make the move. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we g...

The Power of the Mind - E92 Highlights from this episode: The Power of Mindset (00:36) Office Talk: How to compete with corporate optical (15:28) Now that we are done with the CEO Mindset series, it's on to how powerful our minds really are. In this episode we discuss some studies done regarding the placebo effect and how mind over matter can make a significant difference in experiences. Check thi...

Ultimate O.D. Nugget - One Bad Apple Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about your staff and what to do if you have a bad apple spoiling the bunch. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming dow...

CEO Mindset Series: Self Care Part 2 - E91 Highlights from this episode: CEO Mindset Series: Self Care Part 2 (00:41) Office Talk: Applying strategy (14:00)   This is the final episode of our CEO Mindset Series! We like to think we saved the best for last. Not only is self-care paramount to having the energy and focus to strategize and do all the other steps we have talked about, but it is so...

Ultimate O.D. Nugget - Do What You Enjoy Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about doing what you enjoy. Our profession has seemingly endless niches to explore. Find something that gives you juice and do that my friend! Enjoy! Join in the fun and su...

CEO Mindset Series: Self-Care Part 1 - E90

CEO Mindset Series: Being a Leader/Ambassador - E89 Highlights from this episode: CEO Mindset Series: Being a Leader/Ambassador (00:49) Office Talk: A week of crazy situations! (16:17) In the continuation of our CEO Mindset series, today we are talking about being the "face" of your practice. The office brand is centric around you ESPECIALLY if you are a private practice. This means you need to tr...

Ultimate O.D. Nugget - The Cost of Saying "Yes" Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about saying "yes". What does it cost you? Your pride? A few minutes of your time? And what do you get in return? It's probably more than you think. Enjoy! Join in t...

CEO Mindset Series: Your Practice Culture - E88 Highlights from this episode: CEO Mindset Series: Practice Culture (00:36) Office Talk: New Busy Season (17:05) In the continuation of the CEO Mindset Series, we are talking about your office culture. This piece of the puzzle effects everyone from your staff to your patients and people will love you or leave you because of it. In this episode, we dis...

Ultimate O.D. Nugget - People Believe What You Do Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about your actions. You've heard the age-old adage that people may not believe what you say, but they WILL believe what you do. Listen to how we can apply that to...

CEO Mindset Series: Numbers - E87 Highlights from this episode: CEO Mindset Series: Numbers (00:39) Office Talk: Marketing team, Sclerals, & Patient Connections (21:36) We are continuing in our CEO Mindset series this week talking about NUMBERS! The numbers you get as a practice owner may differ some from the standard grading scale you had as a student but they are no less useful in telling yo...

Ultimate O.D. Nugget - Give Grace Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about giving grace to people. You never know what they may be going through at the time and you may be the one part of their day that could be a bright spot for them. Enjoy!...

CEO Mindset Series: Marketing - E86 Highlights from this episode: CEO Mindset Series: Marketing (00:22) Office Talk: Sclerals Update with staff (16:13) In today's episode, we are continuing our CEO Mindset Series with an aspect of our practices that is grossly underutilized: Marketing. We walk through what that means and what that does NOT mean. This is one of the biggest areas practices seem to n...

Ultimate O.D. Nugget - Sharing Your Knowledge Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how and when to nerd out with patients. The majority of the time a simplified answer in layman's terms is all the patient is looking for but there are a few of t...