Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

Operators

Business EN ↓ 194 episodes

In the world of ecommerce, a legendary text group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world’s biggest brands have denied its existence for years, until now. Four titans known as the “Operators” are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Sean Frank (CEO, Ridge), Jason Panzer (President, HexClad), Mike Beckham (CEO, Simple Modern) & Matt Bertulli (Founder, Pela Case x Lomi).

Author

Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

Category

Business

Podcast website

9operators.com

Latest episode

Jul 8, 2026

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Episodes

E018: How To Price Your Products. A Deep Dive Special. 23.08.2023

[00:02:23] Close relationship with Callaway and Travis Matthew. Topgolf is future of company. [00:05:54] Late to market, focused on value. [00:08:33] Cost Plus pricing: Calculate costs, add markup. Weaknesses: Customer perception, competition's pricing. [00:13:32] Extensive price history, AOV increase, wallet market. [00:15:02] Gucci wallet: affordable gift with high demand. [00:18:39] Afforda...

E017: How Do You Build Brand Equity? A Deep Dive Special With The Operators. 16.08.2023

00:01:44 Trade show booth laughter fuels brand motivation. 00:03:57 HexClad's successful brand building and growth. 00:11:02 TAM size: average; acquiring millions of new customers a year; need to go international, focus on repeat rate; think about true servable market; brand equals capital B brand; need a functional product, fashion game is cyclical; Dyson and Apple as examples. 00:13:52 Great...

E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More 09.08.2023

[00:03:57] Questioning the relevance of the media spend model. [00:10:23] Innovative ad agency with flexible payment plans. [00:13:23] Amazon advertising, agencies can be helpful, learn first. [00:18:02] "Not a great salesperson, let's talk about work." [00:24:41] Agency red flags, client tenure, trusted agencies. [00:31:35] Partnerships with aspirational brands can be beneficial. [0...

E015: Kitsch's COO Jeremy Thurswell Joins, Omnichannel Deep Dive, Retail Masterclass & More 02.08.2023

https://www.mykitsch.com/ Jeremy: https://twitter.com/JeremyThurswell?s=20 [ 00:03:12 ] Kitsch backstory [ 00:12:14 ] Unintentional business success, Faire platform adoption. [ 00:15:44 ] Omnichannel success, importance of D2C, event announcement. [ 00:24:51 ] Omnichannel strategy targets incremental customer acquisition. Channel conflict creates internal tension and challenges. [ 00:29:58 ] Physi...

E014: The Operators Focus on Culture. Hiring Unconventionally, Paying Top Talent, Meetings, Values. 26.07.2023

[00:02:59] Unconventional hiring strategy: trust-based recruitment success. [00:05:11] CEO Jeff runs the business day-to-day, while the Matt focuses on product and marketing. Trust is crucial for high-performance teams. Trust is built through interactions and time. Hiring someone in a leadership position requires trust. [00:10:58] Recruiter found experienced operator for venture fund. [00:13:19] P...

E013: Prime Results, Hiring Execs, China, Ecommerce Health, Investing, Panzerism & More. 19.07.2023

00:02:17 Amazon's Prime Day exceeded expectations, with some sellers reporting significant increases in sales compared to normal days. 00:25:47 Factors affecting success: marketing, forecasting, costs, logistics. Favorable exchange rate benefits importing. American consumers healthier than China and Europe. E-commerce competition increasing. 00:31:53 Difficulties in China's business enviro...

E012: Twitter vs Threads, Prime Day Deal/No Deal, Definitive COGS, Margins, Profit Per Day & More 12.07.2023

00:02:53 Bet against Zuckerberg? No. Killed Snapchat and Twitter. Sean is bummed about rebuilding social graph on threads. 00:06:58 Twitter's alienation may lead to new communities. 00:13:19 June highlights: suffering and key metrics discussed. CAC target achieved, sales up 100% with 20% lower CAC. North Beam saved the business. 00:16:21 Approach to Prime Day has changed, no major discounts. 0...

E011: Choosing The Right Business, Communication, AI Commerce, Entrepreneurial Experience & More 05.07.2023

[00:04:45] Returns fraud website exposed fraudulent refund practices. [00:09:19] NetSuite as a fulfillment solution didn't work for us. We chose Fulfil.io. [00:12:35] Alex had a successful exit selling Morning Brew. He started an outdoor game called The Plunge but decided to shut it down due to the small market size and the difficulty of the game. [00:17:18] Expertise lines up, network success...

E010: Katy Mimari Founder & CEO of Caden Lane in Conversation With The Operators & More 28.06.2023

Katy’s incredible story, Caden Lane. (02:16) The problems with wholesale retail. (18:50) Growing to 30m as the only executive. (23:30) The C word bump (29:00) Walking away from 100M (36:15) Selling to PE (38:13) Boosting LTV at scale (45:00) Panzerism (51:45) Dealing with negativity (54.00) Identity TAM (01:13:00) In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets...

E009: Mehtab Karta, META Cheat Codes, Financing, Panzerism, Covid, 13-week Cash Flow Model & More. 21.06.2023

How to not pay your META creditors? (01.11) Mehtab intro (02.27) Financing eCommerce (17.40) Was Covid actually good for business (37.57) Value propositions (47.55) 13-Week Cash Flow Model (01.05.00) Rules for Managing Your Business (01.08.00) In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in reve...

E008: Meta Summit Recap, Marketing Complexity, Perfectionism, Action vs. Inaction Bias, & More 14.06.2023

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered...

E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More 07.06.2023

(01:15) The role of luck in success (04:25) Time in the game matters (08:45) Worst things we've done as a business (09:30) Sean- It got legal (10:50) Matt - Shut it down (16:15) Two hero products confuse pixels (20:00) Jason - Driving garbage traffic (25:00) HexClad product diversification (27:30) Homepage takeovers suck (30:30) Advertising diminishing returns (33:50) Facebook scammers (38:15)...

E006: Marty Wholesome Goods, De-Risking Talent, Data & Testing, Gamers, Panzerism, Prime Day & More. 31.05.2023

Marty Sullens. Managing Partner at Wholesome Goods. Twitter: https://twitter.com/Sumohax0r (03:20) Intro (04:16) Marty Story (09:35) Wholesome Goods Structure (18.30) Building your own data models (25:26) Healthy abrasion (32:20) Unicorn role (41:53) Panzerism (50.00) Hire Gamers (59:00) Prime day knowledge drop In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets...

E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More. 24.05.2023

Attribution modelling (MER, mixed media) (03:30) Branding (Simple Modern) (19:00) Klaviyo (25:00) Panzerism (35:00) How most brands are sold (38:00) Ridge Regrets (51:00) In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence fo...

E004: Organisational Structure, Taking Vacations, Panzerism, Negotiation, TV Advertising & More. (Listen until the end, it's worth it). 17.05.2023

Powered By Northbeam. https://www.northbeam.io/ Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Show Breakdown: Intro ( 00:54 ) Org structure ( 02:09 ) Panzerism ( 33:25 ) Negotiation ( 36:36 ) Taking vacation ( 39:11 ) Buying TV Advertising ( 48:20 ) Special Bonus (Stick around until the end. It's worth it) Visit Our Website: https://www.9operators.com...

E003: People Cost, Panzerism, Asymmetric Risk, Shopify Layoffs, Flexport & More. 10.05.2023

(2:13) Operators intro (5:15) Revenue and People Cost (18:00) Panzerism - work hard (26:15) Asymmetric Risk (40:18) Shopify Layoffs (52:00) Flexport and Logistics Powered By Northbeam. Each of the 9 figure operators use Northbeam to measure everything and scale everywhere. Visit Our Website: ⁠ https://www.9operators.com/⁠ Follow us on Twitter: Sean Host: https://twitter.com/SeanEcom Jason Host: ht...

E002: Should consumer brands be public, Strategy for 2023, When to use 3PL, Being a CEO & more 03.05.2023

(3:00) Strategy at HexClad for 2023 (7:00) Ridge. Are you pushing for growth or preparing for growth (10:00) HexClad. What is your future of fulfilment and ops (11:00) Ridge. Your experience with 3PL (19:00) Proactive vs reactive strategy and action (38:00) Digging into consumer IPOs (01:01:00) 2023 strategy for Matt Powered By Northbeam. Visit Northbeam Each of the 9 figure operators use Northbea...

E001: Welcome to The Show, Bootstrapped VS Venture, Salary & Distributions, How Much Lawyers Make, The Value of Bankers, Sharing is Powerful. Featuring Our Fourth Host Mike Beckham. 26.04.2023

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you. Powered...

Operators (Trailer) 25.04.2023

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