Sarah Wilson and Penny Cook
Operating on PURPOSE
We’re two fractional COOs who have spent our careers inside growing, complex businesses helping founders and leadership teams turn strategy into execution. While we share the same seat, we bring very different operating lenses, including different instincts, backgrounds, and approaches to solving the same problems. Alongside candid conversations between the two of us, we interview operations leaders, founders, and practitioners who live in the execution layer of business. This is a space for thoughtful, real-world discussions about how the work gets done right.
Be sure to visit the podcast's website and support the creator: www.operating-on-purpose.com
Author
Sarah Wilson and Penny Cook
Category
Podcast website
Latest episode
Oct 13, 2026
Where to listen?
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Episodes
Mini Kaizen, 3 Easy Steps 13.10.2026 16:48
In this conversation, Sarah Wilson and Penny Cook discuss the importance of addressing small, overlooked issues in business operations and how these can lead to significant improvements. They introduce the Kaizen approach, emphasizing manageable changes and practical steps to foster a culture of continuous improvement. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our websi...
Meetings, Done Better 06.10.2026 21:13
The lever for operational leaders is the format of meetings, which can determine the effective use of resources and impact the entire rhythm of the organization. Penny Cook and Sarah Wilson discuss the importance of structuring status, decision-making, and creative problem-solving meetings to maximize productivity and collaboration. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! V...
Business Transformation Done Right 29.09.2026 16:44
The conversation delves into the challenges and key elements of successful business transformation. It emphasizes the cost of transformation, the importance of clearly defining the 'why', the distinction between transformation and tool acquisition, the significance of process identification and data discipline, and the role of emotional support in driving successful transformation. Reach out to Pe...
Ethics in Operations 22.09.2026 17:16
The conversation explores the ethical decisions woven throughout business operations, emphasizing the importance of trust, transparency, and ethical standards in leadership, vendor relationships, and brand promises. It highlights the impact of these decisions on team performance, reputation, and customer trust. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Oper...
Team Chemistry 15.09.2026 16:52
The conversation explores the critical role of team chemistry in operational success, emphasizing the impact of role clarity, debriefs, and positive reinforcement on team performance and collaboration. It highlights the intentional design of team dynamics as a key factor in achieving effective chemistry and trust within a team. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit...
Designing Real Life Processes 08.09.2026 16:45
The conversation explores the importance of designing processes that can survive the realities of business operations. It emphasizes the need to start with the messy reality of the business, stress test and build adaptability into processes, and design moments within processes that people look forward to. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating...
Rebuilding After Broken Trust 01.09.2026 14:17
The conversation explores the impact of trust on business operations, the process of rebuilding trust, and the importance of fixing the root cause of trust issues. It emphasizes the need to manage expectations, identify systemic issues, and utilize operational turnaround skills to address trust-related challenges. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: O...
Listener Questions Pt2 25.08.2026 19:32
The conversation covers the importance of aligning sales and operations, the need for customer experience mapping before scaling up, and the significance of knowing when to bring in the right help, whether fractional or full-time, to transition out of the operator's seat for effective scaling. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose O...
Listener Questions Pt1 18.08.2026 14:34
Sarah Wilson and Penny Cook, both fractional CEOs and operational turnaround partners, answer listener questions on operational challenges. They provide insights on managing projects, navigating political issues, and standing out as a future ops leader. The conversation emphasizes empathy, communication, and process improvement as key strategies for success in operations. Reach out to Penny Cook o...
So, you're a new Ops Leader 11.08.2026 14:44
The conversation explores the transition into ops leadership, emphasizing the shift from being an individual contributor to an orchestrator, building a map for the first 90 days, and leading with intention and purpose. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose OP Website
Stop Meeting about the Meeting 04.08.2026 11:51
The conversation delves into the drawbacks of update culture, emphasizing the need to shift focus from excessive meetings to meaningful actions. It highlights the importance of celebrating successes, taking action on red numbers, and coordinating with other functions for effective teamwork. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose OP W...
Leading Through a Pivot 28.07.2026 13:40
The conversation explores the critical aspects of leading a team through a pivot, emphasizing the importance of communication, decision-making, and realignment of organizational priorities. It provides valuable insights into the challenges and strategies for navigating a pivot effectively. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose OP We...
Who Owns Pricing? 21.07.2026 14:46
The conversation delves into the complexities of the pricing function in business, exploring the challenges, strategies, and key considerations for effective pricing. It emphasizes the need for a clear owner, logical rules, and a systematic approach to pricing decisions. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose OP Website
Unlocking Vendor Value 14.07.2026 15:21
The conversation focuses on the strategic relationship between operations teams and vendors, emphasizing the value of treating vendors as partners rather than just suppliers. It provides insights on negotiating vendor relationships, leveraging vendor expertise, and building a strong, mutually beneficial partnership. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website:...
Inventory Turns: A CEO Metric 07.07.2026 12:00
The conversation delves into the challenges of managing cash flow and inventory, emphasizing the importance of understanding inventory turns, leveraging business size, and owning the number. It also highlights the narrative behind inventory numbers and the impact on cash flow. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose OP Website
MVP-When are you ready to launch? 30.06.2026 14:24
In this conversation, Penny Cook and Sarah Wilson discuss the challenges of overdelivering and the importance of launching a minimum viable product (MVP). They provide insights on defining the scope, avoiding feature overload, setting a realistic timeline, and establishing clear decision authority to protect the MVP line. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our we...
What to say When You Don't have the Answers 23.06.2026 18:23
The conversation explores the impact of silence during periods of uncertainty, emphasizing the need for early and transparent communication. It delves into the fear of losing control, the burden of leadership, and the importance of vulnerability in decision-making. The key takeaways include the impact of silence on speculation, the burden of carrying information alone, and the importance of creati...
The Ops Audit 16.06.2026 17:10
The conversation explores the challenges of operations within growing companies and provides three key questions for ops leaders to ask regularly. These questions focus on system adaptability, information capture, and continuous improvement. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose OP Website
Enabling ERP Success 09.06.2026 14:25
The conversation delves into the critical factors for ERP project success, emphasizing the importance of scope management, change management, and resource protection. It highlights the role of leaders in making key decisions and setting the tone for successful ERP implementation. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose OP Website
Leveraging AI in your Operations 02.06.2026 16:43
The conversation explores the essential prerequisites for leveraging AI in business operations. It emphasizes the importance of providing context to AI, using AI for high-leverage tasks, and maintaining human oversight in AI operations. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose OP Website
Eliminate "Try Harder" Culture 26.05.2026 14:45
The conversation explores the concept of a 'try harder' culture and its impact on organizations. It delves into the identification of this culture, reframing errors as system signals, and designing operations at the right pace for sustainable growth and success. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose OP Website
Managing Operations Managers 19.05.2026 16:18
The conversation explores the transition from managing individual contributors to managing managers, highlighting the challenges, one-on-one check-ins, cultural check-ins, and performance check-ins as key aspects of effective leadership. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on Purpose OP Website
How to Gamify your Operations 12.05.2026 12:01
The conversation delves into the connection between culture and performance, emphasizing the importance of teaching the number before chasing the number, making recognition bigger than the reward, and building a rhythm for success. Real-life examples and practical insights are shared, highlighting the impact of operational excellence on business metrics and the role of culture in driving performan...
Great Project Sponsors Do This 05.05.2026 14:23
The conversation highlights the critical role of project sponsorship and the impact it has on project success. It emphasizes the need for sponsors to define and protect the project mission, know when to step in and when to step back, and ask the right questions to support the project team effectively. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect! Visit our website: Operating on P...
BONUS: Get to know Us 30.04.2026 16:22
Penny Cook and Sarah Wilson, fractional COOs, share insights into their backgrounds, philosophies, and operational superpowers. They also reveal surprising facts about themselves and discuss their childhood business experiences, providing a unique perspective on operational leadership. Reach out to Penny Cook or Sarah Wilson on LinkedIn to connect!
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