Open Tabs

Happy Thursday 👋 Here’s everything we covered in this week’s Open Tabs conversation: * Avoiding LinkedIn cringe and how the platform is [trying] to evolve [0:00] . We kicked things off with a topic that’s been top of mind for our clients lately: LinkedIn’s evolution from a job-board-first platform into a true social feed. With more creators ( including TikTok-native ones ) showing up, LinkedIn fe...

Happy Friday 👋 Here’s everything we covered in this week’s Open Tabs conversation: * Super Bowl ads and cultural relevance [0:00]. We started with the Super Bowl — specifically, how the ads felt this year. Lots of nostalgia, lots of celebrities, and very few true surprises. It wasn’t bad , but it also wasn’t exactly bold. * Our POV: The Super Bowl is still a cultural tentpole, but the ads increas...

Happy Friday 👋 Here’s everything we covered in this week’s Open Tabs conversation: * Khaby Lame sells his likeness for (almost) a billion dollars [0:00]. We kicked things off with news that Khaby Lame, TikTok’s most-followed creator, sold a stake in his brand to Rich Sparkle Holdings in a deal valued at $975M. The holding company now has the rights to monetize his platform and likeness across bea...

We’re back with another edition of Open Tabs, our weekly Substack live where we talk about the news and cultural moments that have been taking up space in our brains and Google tabs. Here are the topics we covered this week: * TikTok U.S. is falling flat [1:00] . We kicked things off with the internet’s collective meltdown over TikTok’s algorithm post-Oracle takeover. Feeds feel glitchier, less nu...

Happy Friday 👋 Here’s everything we covered in this week’s Open Tabs conversation: * Alix Earle just got a Netflix deal [1:00]. We kicked things off with the news that Alix Earle is officially getting a Netflix reality show - announced, fittingly, via a get ready with me video on TikTok . The show appears to lean into a Kardashian-style family dynamic, centering around her blended family and inne...

We’re back with another edition of Open Tabs, our weekly Substack live where we talk about the news and cultural moments that have been taking up space in our brains and Google tabs. Here are the topics we covered this week: * Friction-maxxing and the return of inconvenience [0:00]. We dug into The Cut’s prediction that “friction-maxxing” will be a defining theme of 2026 —building tolerance for in...

We’re back with our first Open Tabs conversation of 2026! Here are the topics we covered this week: * A24’s merch strategy is about cultural cachet [0:00]. We dug into A24’s merch strategy, from their huge Marty Supreme push , to their more offbeat travel guides . * Our POV: A24 understands that Gen Z doesn’t just want merch—they want meaningful objects that signal identity. By blending hypebeast...

Thank you to everyone who tuned into Wednesday’s Open Tabs conversation on Substack Live! This will be our last Open Tabs conversation of 2025, but we’ll be back in the New Year with a live conversation on Wednesday, 1/7/26. In the meantime, here are the topics we covered this week: * Meta is giving us control of our algorithms [00:38]. New features like Instagram’s “Your Algorithm” for Reels and...

We’re back with another edition of Open Tabs, our weekly Substack live where we talk about the news and cultural moments that have been taking up space in our brains and Google tabs. Here are the topics we covered today: * TikTok is rolling out a Shared Feeds feature [0:00] . In the coming months, TikTok will be rolling out Shared Feeds, allowing users to create custom, shared For You Feeds with t...

Happy Friday 👋 Serving up this week’s Open Tabs conversation, diving into the top news and cultural moments that have caught our attention. Here are the topics that we covered this week: * Spotify Wrapped is here [0.00]. In case you missed it, Spotify released their annual Wrapped recap on Wednesday, giving users a gamified overview of the content they consumed over the past year. And this year’s...

Happy Friday 👋 We’re back with another edition of Open Tabs, our weekly Substack live where we talk about the news and cultural moments that have been taking up space in our brains and Google tabs. We’ll be off next week for the holiday but we’ll be back the first week of December. In the meantime, let us know if there’s anything in your Open Tabs that we should talk about 👇 Here are the topics...

Happy Friday 👋 Welcome to this week’s episode of Open Tabs [like the new name?] where we talk about the news and cultural moments that have been taking up real estate in our Google tabs and brains. If you’re looking for a fun, slightly meandering conversation with real digital strategy takeaways to listen to while you work, you’ve come to the right place. Tune in for our next Substack live conver...

On Wednesday the #ForYou team hopped back on Substack live to talk about the cultural moments and news that caught our eye throughout the week and the takeaways for brands, creators, and marketers. We’ll be back on Substack live next Wednesday, 11/5, at 3:15p ET / 12:15p PT! In the meantime, drop a comment if there are any specific topics you want us to discuss 👇 Here are the topics we dive into:...

In case you missed it, we took our Culture Chats series to Substack live this past Friday! 🎉 For those who may not know: every week, the M.T. Deco team dives into the cultural trends and moments that are catching our eye for a free-flowing conversation—usually over Google Meet. Now, we’re bringing those weekly chats to Substack Live . While our Substack live conversations will always be free for...