Anne Gillaspie
OnlyFounders
Honestly real conversations with founders who are building businesses, communities, and movements while breaking patterns, and leading with radical truth. No varnish. No script. Just showing up as humanly possible with your host, Anne Gillaspie. Anne is the CEO & founder of Fix & Form | A Denver Branding Firm, co-founder of 10toLaunch, building launch ready brands in just ten days, and Anne Speaks where she activates global audiences with bold keynote speaking. She is raising three incredible kids with her partner in crime in Denver, Colorado.
Author
Anne Gillaspie
Category
Podcast website
Latest episode
Mar 24, 2026
Where to listen?
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Episodes
017: From Startup to Acquisition: Self-Care, 50 Employees, and Founder Lessons with Danika Brysha 12.09.2025 1:07:24
Anne and Matt welcome their very first guest, longtime friend and self-care entrepreneur Danika Brysha. Together, they explore the unglamorous but transformative side of building both businesses and lives that actually work: from Danika’s journey through modeling, addiction, and burnout to founding Self-Care Society and guiding thousands toward daily systems that stick. Along the way, they dig int...
016: Navigating the Labyrinth: Challenges and Strategies in Podcast Marketing for "OnlyFounders" 10.09.2025 54:16
Anne and Matt unpack the brutal, often overlooked reality of growing a podcast: from Apple’s infuriating review process to why even marketing pros hate promoting their work—plus, they share actionable strategies (live recordings, social repurposing, email tricks) and their hard-earned belief that sustainable growth is less about virality and more about showing up, consistently. Anne opens up about...
015: "Breathe In Trust, Breathe Out Fear": The Founder's Rebirth & The Path to Personal Branding 04.09.2025 47:45
Anne and Matt explore the intricate balance between professional aspirations and family duties, with Anne sharing how she prioritized her personal brand over other business ventures following Matt's question about her "one thing" and a fortunate opportunity from a New York media firm. They discuss entrepreneurship's cyclical nature with extreme highs and lows, and Anne reveals...
014: “AI's Double-Edged Sword”: Reshaping Work, Education & the Need for Human Comprehension 02.09.2025 27:10
Anne and Matt dive deep into the pervasive influence of Artificial Intelligence, scrutinizing its rapid advancements and the consequent impact on various job markets and educational systems. They discuss how AI has already begun replacing roles like copywriters and junior coders, leading to questions about the relevance of traditional university curricula and the preparedness of new graduates. The...
013: “The Human Touch vs. The Algorithm”: How Founders Win Attention (and Avoid 'Yuck Marketing') 27.08.2025 28:29
Anne and Matt dive into the often-underestimated challenges of podcast distribution and marketing, questioning if the hardest part of their journey has just begun. They discuss the critical role of empathy and human connection in effective marketing, emphasizing that genuine engagement beats "noise". The hosts debate the ethical lines of AI in personalized marketing without consent and d...
012: “The 10X Thinker vs. The 10X Doer”: Why Founders Burn Out Without Execution Partners 22.08.2025 26:42
Anne and Matt break down the founder’s most dangerous illusion: trying to be the visionary, the operator, and the technician all at once. From E-Myth’s three roles to the brutal drain of execution on future energy, they map out why “10X thinkers” burn out unless paired with “10X doers.” Matt argues founders should stop wasting tomorrow’s energy on today’s tasks, while Anne highlights how most smal...
011: "Every Founder Has a Bark Collar Story": Panic, Guilt & the Systems That Break Us 19.08.2025 43:14
Anne and Matt kick off with a weekend disaster—Anne’s dog, Noodles, gets caught in a bark-collar meltdown that spirals into chaos (and a bite). From there, they pivot hard into founder psychology: why crises hit hardest when you’re already stretched thin, and how business partners balance between empathy and bluntness. They cover everything from the hidden costs of “founder guilt” to why resilienc...
010: “Do You Even Work?”: Redefining Hustle, Ownership & the Founder Headspace 11.08.2025 40:31
Anne and Matt ask a question most founders dodge: is this still fun ? They dig into what “work” even means when your job is building ideas, making money for others, or just thinking alone on a walk. Anne wrestles with whether Fix & Form is her forever company, while Matt reframes the CEO role as “just helping people make money.” From hotel lobby productivity hacks to removing emotion from poke...
009: “The Visionary Becomes the Director”: How Founders Win in the Age of AI 11.08.2025 28:54
Anne and Matt map out the next frontier of creative work—and it's not copywriting, coding, or design. It’s directing. From AI-powered staffing agencies to cross-cultural startup playbooks, they explore how founders need to evolve from builders to orchestrators. Matt drops his vision for dominating Japan through AR, robotics, and bowling (yes, really), while Anne pitches “robot wrangling” as t...
008: “Lipstick on a Pig”: Manipulation, Marketing & the Ethics of Selling 11.08.2025 19:10
Anne and Matt go deep on the blurry line between persuasion and manipulation—and what happens when you realize you can sell absolute sh*t if you want to. They dissect the ethics of marketing vs. branding, why donation-based models might be doomed, and how founders can get drunk on their own hype. Matt explains why great products don’t need lies, while Anne confesses what scared her out of digital...
007: “You Don’t Need AI. You Need Customers”: The Founder Trap of Overengineering 11.08.2025 33:45
Anne and Matt riff on the wildest ideas they’d build if they started from scratch today. From vibe coding and AI-powered branding sprints to drone-delivered popsicles at playgrounds, this episode is a firehose of innovation meets realism. Anne unveils a mom-fueled startup concept that’s equal parts joy and logistics hell, while Matt plays co-founder and devil’s advocate—breaking down what actually...
006: “Marketing Doesn’t Matter If You Suck”: Real Talk on Product, Trust & Growth 11.08.2025 38:39
Anne and Matt rip apart the illusion of modern marketing—where vanity metrics and fake reviews rule, and nobody fact-checks sh*t. They debate the ethics of “fake it till you make it,” explore why good SEO doesn’t mean paying an agency forever, and call BS on overpriced brand audits. Matt breaks down why most SEO tools are overkill for startups, and Anne challenges the idea of selling services she...
005: “You Have No Time to Be Racist”: How Startups Strip Bias in the Name of Growth 11.08.2025 45:05
Anne and Matt dive headfirst into one of the rawest convos in startup land: race, bias, and who actually gets hired. From language immersion to startup hiring pipelines, they ask what’s fair, what’s real, and what’s just PR. Anne unpacks her own biases as a founder and female consumer, while Matt challenges what DEI looks like in high-growth vs. low-growth companies. This episode isn’t trying to b...
004: “Business Plans Are Bullsh*t”: What Founders Actually Learn by Screwing Up 11.08.2025 58:27
Anne and Matt unload on one of the most sacred cows in startup land: the business plan. From bootstrapping to burnout, they argue that movement—not modeling—is what drives real progress. Anne unpacks how her chaotic childhood wired her to thrive in founder chaos, while Matt reveals how failing high school didn’t stop him from cracking six figures by 23. They both agree: the faster you hit the sh*t...
003: “Everything Else Is Fake”: Why People Still Crave Realness in an AI World 11.08.2025 19:40
Anne and Matt go deep on what it means to be human in an AI-generated world. From prompt hacks to table tennis at altitude, they debate when tech adds value—and when it just fakes the funk. Anne breaks down the hormonal truth behind founder energy, while Matt drops hacks for going from zombie to flow in two minutes flat. If you're a founder riding the line between burnout and brilliance, this...
002: “Reverse Ranking Imperfection”: Why Founders Should Embrace the Mess 11.08.2025 32:00
Anne and Matt dive deep into the messy reality of mixing friendship and business—and why it usually doesn’t work. They unpack the emotional landmines of hiring friends, share raw confessions about sacrificing pay, and debate when founders should actually start paying themselves. Matt opens up about bootstrapping ChipBot through years of near-zero revenue and how table tennis taught him resilience....
001: “I Hire So I Can Look Left”: Startup Team Building Without Losing Your Mind 11.08.2025 38:15
In the inaugural episode of OnlyFounders, Anne and Matt dive deep into the chaos and clarity that comes with running multiple ventures. Anne opens up about juggling Fix & Form, a new productized service business, a workshop on brand + exit planning, two book projects, and her love for public speaking. Matt gets real about hiring Gen Z, startup scaling pains, and why being “too nice” can backfi...
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