Online People Talking with Jen Barkan

Mike Lyon joins Jen Barkan for a spicy and spirited episode that tackles a phrase every OSC dreads: "These appointments suck." When onsite teams start lobbing critiques, how should online sales pros respond? Jen and Mike dig into the dynamics behind those comments, the data that tells the real story, and how OSCs can stay centered and effective in a shifting market.

In this episode of Online People Talking, Jen Barkan is joined by Chesapeake Homes’ superstar OSC team: Stephanie Moffett and Danielle Ross. These two powerhouses are not only crushing it on the lead front, they’ve also built a seamless backup system for time off, extended leave, and everything in between. Whether you're a solo OSC or working with a partner, this episode is full of practical tips...

#37: Real Talk on Benchmarks and Market Trends with Our Newest Sales Coaches In this episode, Jen, Amanda, and new team members Melissa Fort and Molly Adams, bring energy, insights, and just the right amount of pet hair talk to the mic. From behind-the-scenes snafus to deep dives on sales benchmarks and market shifts, this episode is packed with relatable moments and practical takeaways for online...

Kicking Off with the Lyon Life: Mike Lyon is deep into basketball dad life, supporting his son Nate on the Puma Pro 16 circuit—beating Nike teams and getting college looks. Jen’s hoping to see Nate at Old Dominion someday! Upcoming Events & Opportunities • Online Sales Academy – Kicks off May 20th with three half-days + eight weeks of on-demand training. Not everyone graduates—but if you do, y...

Jen Barkan is joined by Jessie Suggs for a bittersweet episode, as it's Jessie's last week at Do You Convert. Jessie shares her incredible journey at DYC, and her what's to come for her next adventure. They also share the exciting news that Online Sales Academy tickets have been released for spring, and shout out Jessica Myers with Caviness & Cates for an amazing video she recently filmed, and...

Jen Barkan  welcomed a very special guest to OPT this week,  Ryan Taft , the Founder and CIO of  Impact Eighty-Eight ! They kicked things off sharing key takeaways from the 2025 International Builders' Show, recapping DYC's upcoming  Online Sales Academy , and giving a shout out to  Lena Burgin  with Level Homes, who recently won OSC Rookie of the Year for 2025!  Topic of Today: People Over Proces...

Jen Barkan is joined by Jessie Suggs, who just celebrated her four year "workiversary" at Do You Convert! And did you know Jen also just celebrated eight years?! They recap exciting Upcoming Events including their trip next week to the 2025 International Builders' Show! This episode starts out with a new celebration of OSCs, and touches on the scenarios of burnout and rust-out, identifying it as a...

Jen Barkan and Jessie Suggs hosted an exciting LIVE episode this week celebrating National OSC Day today! This episode is jam-packed with special guests, stories, best-practices, words of wisdom -- a victory lap to celebrate all of the hard work OSCs have put into their roles the last year!  03:43 - Mike Lyon, "The OG" Mike enters the chat to share the history of OSC Day, and how this special cele...

Jen Barkan is joined by Jessie Suggs, who kicks off this week's episode with advice and lessons learned from her recent milestone -- running a marathon! Jen shares exciting announcements surrounding new training opportunities, including an available Online Sales Coach position with DYC.

For this week's episode, Jen Barkan and Jessie Suggs are joined by a very special guest, Adyanee Perkins with StyleCraft Builders An award-winning online sales counselor, Adyanee shares her best practices for prospecting, overcoming objections, and approaching the new year with preparedness and specific goals. She also talks about embracing the phrase "intrapreneur" and how it has shaped her caree...

Join us as Mike Lyon, Jessie Suggs and Amanda Martin take over OPT for a holiday episode! They cover ECI's Top New Home Sales Tips for 2025, the DYC 2024 Holiday Gift Guide items to check out, and share some important skills to check yourself on as we enter 2025! 

Jen Barkan is joined this episode by special guest Rodrigo Segnini, Vice President of Sales and Marketing with Stylecraft Builders in Texas. Jen and Rodrigo discuss their unique journeys to the homebuilding industry, how Stylecraft has transformed its online sales team to now be on pace for a 70%+ contribution rate, and advice for sales leaders when it comes to expanding online sales.  Jen and Rod...

Join us as we celebrate one year of OPT and releasing the 2024 Homebuilder Online Follow-Up Survey ("Secret Shop") results with a special live episode recorded November 6th. Jen Barkan is joined by Mike Lyon and Jessie Suggs to present key takeaways from our most comprehensive shop to date. The secret shop is designed to show homebuilder follow-up from the customer's perspective.  Topic of Today:...

Jen Barkan is joined by Amanda Martin (with an appearance from Jessie Suggs!) to recap the recently dropped Q3 Online Sales Benchmarks! Detailing data coming in from over 50,000 leads, they recap lead volume changes, what increased and what decreased, and new metrics that are in this quarter's Benchmarks! They also give actionable items for putting insights gained from the data into strategic plan...

Jen Barkan is joined by Jessie Suggs for this episode, recapping their recent trip to Chicago for the 2024 Online Sales & Marketing Summit! They recap their first time at the event, and the trends they saw this year. They also welcome a very special guest, Jen's son, Sam Barkan! Sam attended Summit this year as a builder attendee, and shares his unique perspective. Sam works with Chesapeake Ho...

Jen Barkan and Jessie Suggs sit down for episode #24, and today's topic is embracing the transparency of online sales and shifting the focus from defensiveness to opportunity when a slower market can lead to finger pointing.  Topic of Today: 5 Ways to Embrace Today's Challenges in Online Sales (5:03) Jen and Jessie have heard several stories about OSCs getting pushback, and going into defense-mode...

Jen Barkan and Jessie Suggs are joined by Lisa Parrish, Chief Creative Chick with Team PMP - Peter Mayer Productions! Lisa has been producing industry award events for 35+ years, and the topic is all about The Nationals-- the NAHB's premier awards event! They dive into awards categories, benefits of applying, tips on the submission process, steps to submitting an entry and more! Entries are due Oc...

Jen Barkan is joined by Jessie Suggs for Episode #22, and they're shaking things up! Jen interviews Jessie, who candidly shares how she entered into the real estate industry, and her journey to becoming an online sales counselor, and ultimately to a coach at Do You Convert. A big topic discussed in this episode is comfort zones, and how important it is to always be seeking opportunity for growth a...

Jen Barkan is joined by Jessie Suggs and Amanda Martin to recap the recently dropped Q2 2024 Benchmarks! Things have held very steady since last quarter, and in some instances, improved! Also discussed in this episode are upcoming opportunities for growth and recognition, and Amanda leaves you with some homework that will improve your funnel.  Word On The Street: Do You Remember Your First Day As...

Welcome to Online People Talking with Jen Barkan! In this episode, Jen and Jessie Suggs are joined by Julia Holloman, a Dream Home Specialist at Red Door Homes! Julia explains what "On Your Lot" online sales specialists do and how its different (and similar!) to production online sales specialists. They go through the metrics between the two and speak to why that might be. Word On The Street: On Y...

Welcome to Online People Talking with Jen Barkan! In this episode, Jen and Jessie Suggs are joined by one of our very own marketing coaches here at DYC, Beth Russell! They have noticed an uptick in OSC's creating overly templated emails that look as though they came from marketing, so the three dig into the difference between marketing emails and follow up emails. Beth gives her expert insight on...

Welcome to Online People Talking with Jen Barkan! In this episode, Jen is joined by Jessie Suggs to talk all about how to get an appointment. Jen and Jessie have noticed a disconnect in Online Sales Specialists knowing the best method of making an appointment and in some cases, not even asking at all! So pull out your notepads and pencils for this free educational episode on how to get those appoi...

Welcome to Online People Talking with Jen Barkan! In this episode, Jen and Jessie Suggs are joined by Elena Mora and Chelsie Glidden of Ideal Homes! This dynamic duo from ideal Homes created an out of the box approach to bettering their post appointment conversion and adoption of the handoff and follow up. They created a red team/green team system to help motivate their OSC's to make sure their co...

Welcome to Online People Talking with Jen Barkan! In this episode, Jen and Jessie Suggs are joined by Kelly Rushin, an award-winning Online Sales Specialist at Berks Homes! They talk all about team dynamics and stepping into the leadership/mentorship role when welcoming new teammates, urging OSC's to shift their negative mindset around it. It's an opportunity to grow as a person and grow the compa...

Welcome to Online People Talking with Jen Barkan! In this episode, Jen is joined by Jessie Suggs and our very own, Amanda Martin! The Q1 2024 Benchmarks have just dropped and the team dives into the numbers and gives their thoughts on the results! There's been a shift in the lead volume so the three give tips on how to manage the lack of leads and advise OSC's to be careful not to use the "S" word...