Online Marketing Podcast

Guess what! Now is the absolute best time for you to start a membership. Here's why… With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the tran...

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum.   In this episode, we are discussing the most common mistakes and how to avoid them. Find the full show notes here: https://onlinemarketingpodcast.com/the-biggest-mistakes-in-cr...

Not having any testimonials for social proof, can stop many marketers from launching their membership. In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers. Resources A...

Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free! Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement. I'm going to have you sit back and think about this... Of course, we want to attract and brin...

 How do you price your product or service? What price should your product, service, coaching program, membership course be at? Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook...

Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer. Instead, let it get you excited! Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it. T...

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer.   In this episode, we are discussing why less is more and how you can create high-converting offers through clear messaging that truly connects with your audience’s desires. Find the full show notes here: https://onlinemarketingpodcast....

This is an awesome strategy that you can start incorporating into your business right away. This is the way that's going to allow you to make more money in your business with less effort. What is it? A membership model! This is a great strategy to start to incorporate into your business if you haven't done so already. This is not only going to serve your clients at a higher level because they're g...

Memberships are a win-win for both, business owners and clients. In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income. While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve r...

There are many things you can do to exponentially grow your next launch. In this episode, we are discussing how to raise your perceived status, what details to watch out for before the launch, and things you can do that have a long-tail effect, outliving the launch itself. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coa...

Here’s something I want you to remember... Not all leads are created equal. Not all leads are hot prospects! Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists. What you want to do is actually be very selective. It’s better to h...

Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales. So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience’s needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they ar...

When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake. The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going to wan...

In this highly anticipated episode, we sit down with the digital course queen herself, Amy Porterfield . For years, we've admired Amy's journey from a corporate career at Tony Robbins to becoming a trailblazer in the world of online entrepreneurship. Today, Amy shares her incredible story, her invaluable insights on digital courses, and her step-by-step strategies for building a successful online...

Traditional sales funnels are dead! Oh my goodness, pretty controversial right? Yes, but stick with me. I want you to really think about this, when it comes to marketing and sales, it’s a process right? Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase. In the past we had post...

A lot of us have products and services that we would like to sell to our audience immediately. But many of the people in our audience are not yet prepared to make an informed buying decision right ahead. In this episode, we are discussing how you can take your audience through the different stages in the buyer’s journey successfully from a cold prospect to a hot buyer. Find the full show notes her...

How can you keep members while they are going through financial hardships? In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients. We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowled...

Marketing is a process. A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results. Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it. That's the same thing when it comes to your Facebook ads, your YouTube ads, whatever type of marketing...

Good content takes time. But it doesn’t have to be heavy! In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning. Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intenti...

Memberships do not have to be complicated. Seriously! They can be very streamlined, very simple. It all comes down to the promise that you're making. Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element. But if you had a maintenance program, if you had a back-end m...

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out. A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of u...

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out. A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of u...

“Can I actually make this into a membership?” This is a question we've been hearing a lot lately. That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership. In this episode, we discuss what you need to do to make your idea or your existing offer into a membership. Sign up for our Make It a Membership program that sho...

Sometimes, we are not getting the positive feedback for our lead magnets that we initially expected. In this episode of our Mastermind Series, we are discussing how to create lead magnets and messaging that is congruent with your audience’s pain points, struggles, and desired transformation. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online b...

Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned? Well, guess what you need to do then? Track and measure your results, specifically your conversions. 100% of people that see your ads aren’t going to click on the link. So, there's a ratio ther...