Online Marketing Podcast

When it comes to successful list-building, a lot of us are guilty of putting out a mishmash of random things, creating all kinds of lead magnets, and just focusing on filling up our lists. But the majority of those people are not buyers. In this episode we are talking about how you can create an effective process, so you do not have to build as big of a list to get the results and the impact that...

Do you want to have success, sales and impact in your business? Well, of course you do, right? A lot of times when I’m coaching other business owners and they're having struggles getting people to buy their offers or they’re having trouble making connections with their people online, it's a matter of not having one of three things aligned with the other. So, what are the three things that you need...

Just even the word “influencer” in general kind of has a very negative connotation to it these days. In this episode, we are talking about the difference between being an influencer and being influenced. We are discussing how to influence people in a positive direction through a clear process, that links your social media marketing to your list building to your actual launch in perfect alignment a...

A lot of us are insecure about raising our membership fees because we are not sure how our current members will react to this change. In this episode, we are discussing how to raise membership fees without losing clients by making it more about the transformation and less about a certain price point. We are also talking about how you can handle various currencies to avoid confusing members from di...

Launches can be overwhelming with so many moving parts going on at the same time. You've worked really hard, you put a lot of time and energy into it.  You really want it to do well, and it can get very emotional at times.  But the important thing is that you’re putting yourself out there, which is what most people do not do.  That is a big accomplishment, congratulations! So don’t...

Are you throwing spaghetti at the wall waiting for something to stick? In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind, But you've got to begin with the end in mind. I'm all about putting yourself out there, getting it going, getting it started, so...

As entrepreneurs, we often feel pressure to get things perfect the first time. But the truth is, we learn and improve by repeating our efforts. Going through the process again allows us to get valuable feedback from our audience on what worked and what didn’t. So we can then make small adjustments to deliver even more value for the next time. Rather than chasing perfection, focus on constant impro...

This will help you to step down off the content treadmill and save you time as well as resources. Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/ Find the full show notes here: https://onlinemarketingpodcast.com/the-game-changing-content-creation-strategy-3/ Resources: Adaptive...

It’s time to raise your standards. Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone. Everything you've done so far has gotten you here - what's next to level up? Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow! This will expose you to new...

Many people struggle to attract the right audience before their launch. They then end up promoting their launch to people that are not interested in their paid offers in the first place. In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them natura...

When we look at the platforms and tools available for membership creators, the seemingly endless choices can be pretty overwhelming. In this episode of our Mastermind Series, we are discussing how to avoid overthinking, start your membership simple with free tools, and how to streamline your deliverables to maximize your time. Resources: Adaptive Marketing Program - Adaptive Marketing Program is a...

Memberships do not have to be complicated. Seriously! They can be very streamlined, very simple. It all comes down to the promise that you're making. Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element. But if you had a maintenance program, if you had a back-end m...

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted! Resources: Adaptive Marketing Prog...

I’m giving you permission to pivot! As I often say, marketing is testing. To test we need to put something out in the world and see if it's attracting the right people into our space,and that we’re attracting them into whatever offer or promotion that we're creating in the future. While you’re doing that testing, make sure you give yourself permission to pivot if you need to. Don't be emotionally...

As entrepreneurs, we’re always told we have to list build, list build, list build. That's what you hear all the time in marketing, right? Where we see a lot of people go wrong is they put the most random things into the marketplace when it comes to building a list.  And then they get a list of people that aren’t really that interested in their main product/service offering.  In this epis...

The key to clear communication is segmenting your list. And what that means is really just separating your main email list into different buckets on how they might have found you. Because as you do this and you have different lists with different people, you can have different kinds of conversations with them. This is going to really allow you to connect with them at a deeper level and resonate wi...

In this episode, we are talking with Katie Hornor, a lifestyle business coach and best-selling author, about her journey of starting a business around her uniqueness in a foreign country. Katie is sharing some of her strategies for building an email list, finding joy in helping others find their uniqueness, why you don’t need a huge email list to be successful, and adopting the attitude that it’s...

Setting the right price point for your course can not just attract an audience but also make it a no brainer for them to sign up for your memberships. In this episode of our Mastermind Series, we are discussing how a good payment plan can eliminate objections, condition your audience and lead them to take the natural next step to avail of your higher priced offers. Resources: Adaptive Marketing Pr...

 How do you price your product or service? What price should your product, service, coaching program, membership course be at? Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook...

Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer. Instead, let it get you excited! Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it. T...

Building your list starts with the first subscriber. That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people. So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and w...

As entrepreneurs, it's easy to fall into the trap of perfectionism and fear of failure which causes us to throttle our own success.  We're afraid to take risks, put ourselves out there and see if our ideas resonate.  But the only way to grow is through action and feedback. In this episode, we share our own stories of imperfect launches and failures that allowed us to learn and get better...

You're special, you have something awesome to share, and you should share that with other people. As entrepreneurs, sometimes we take for granted the knowledge, skills and experiences that we have. “My ideas not good enough.” “I don't sound smart enough.” “I’m not as educated as other people.” I want to remind you that you are special and you are worthy! The skills and experience you have could re...

The number one mistake when it comes to email lists for marketers is having one giant list for everyone. This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience. But they're all individual people with specific individual needs and wants. So instead, you want to have different types of lists, you want to segment them out so that yo...

One of the biggest obstacles for many marketers is just to get started. But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do. In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list. We are also talking about how to create engaging pre-launch...