Online Course Creator Show

#087: View the shownotes here: https://loublakely.com/2025-whats-in-whats-out It's time to get out the crystal ball and look to the year ahead! It's an interesting time to be a course creator (as always!) and I have some predictions to share with you, that I believe will help you to achieve your goals in 2025.  This is part two of a two part series. To listen to the first episode where I...

#086: View the shownotes here: https://loublakely.com/2024-wrapped-online-course-creators-edition This year has been an interesting year for course creators, with lots of change. So I'd thought I'd jump in and share my perspective on how this year has gone, what's worked well, what changes we've seen, and what it takes to succeed as an online course creator today! This is part...

#085: View the shownotes here:  To get the 50% Kajabi offer + the bonus Strategy Session with Lou, go to: https://loublakely.com/kajabi I bet you've thought about Black Friday and if you should be offering something.  It's a great opportunity for you, so it's something you should definitely consider.  The thing with Black Friday is that here's a way to do it right, and there&ap...

#084: View the shownotes here: https://loublakely.com/ kajabi-sessions-australia Go here to get the Kajabi deal: https://loublakely.com/kajabi (50% off for 12 months + a bonus 45 minute Strategy Session with Lou) Recently I spent two days in a room with fellow online course creators at the Kajabi Sessions Australia conference, and today I'm sharing the biggest trends, messages and takeaways w...

#083: View the shownotes here: https://loublakely.com/ webinar-sales It's one thing to run a webinar, but to run a webinar that converts and attracts buyers is what you really want!  In this episode, I talk you through 3 key things you can do (or add) to your webinar to get you the results you're after.  In this episode, I share:  What segment of your audience you need to be talking to ...

#082: Do Facebook Ads still work? Should I be spending money on them? Will they make more people buy? Will they save my launch? These are all questions I get about FB ads!  Today, I'm spilling the tea.  In this episode, I share:  Who should use Facebook Ads vs. who shouldn't  When it's the right time to start using Facebook Ads A Facebook Ads strategy that works alongside your launc...

#081: View the shownotes here - https://loublakely.com/ online-course-roi The traditional business world loves to focus on Return on Investment (ROI) & in most cases, it's a good way of viewing things. But online course launches...urgh, they're a little bit different. In this episode, I share:  Why gauging your first launch from a ROI perspective is not your best option Costs you sho...

#080: View the shownotes here - https://loublakely.com/ launching-musthave I'm a firm believer that launching success is equal parts strategy, mindset and energetics. If you don't have the mindset and the energetic foundations right, you won't be able to deliver on the strategy! In this episode, I share:  Why people fade out and don't complete their launches  Ways you can work...

#079: View the shownotes here - https://loublakely.com/ pricing-dos-donts Pricing is a huge topic, and something I get asked about all the time. There is a bit of science and a bit of magic when it comes to pricing your online course correctly! Today I'm tackling this topic for the first time on the show by sharing some do's and some don'ts, to help you figure out what your pricing...

#078: View the shownotes here - https://loublakely.com/limiting-beliefs Limiting beliefs can be super sneaky, and sometimes we don't even know they're there. The more aware of them we can be, the more we'll be able to work through them. Today's episode is a must listen!  In this episode, I share:  Why mindset is so important when it comes to building an online course business ...

#077: Join the waitlist for Money Makers here - https://loublakely.com/money-makers-waitlist Is it possible to start from scratch and make $100k from your online course, in the first year? Yes! With the right offer, a strategic launch plan, and the mindset that it's going to require more than one launch, you will be amazed at what you can achieve within one year. In today's episode, I br...

#076: Check out Action Takers here: https://loublakely.com/actiontakers In today's pop up episode, I share all about the upcoming Action Takers program, and what's inside. You will learn: The common situation I see a lot of aspiring course creators experiencing that led me to create Action Takers  The perfect combo of strategy, mindset support, feedback and accountability and how this al...

#075: View the shownotes here: https://loublakely.com/ everyone-should-have-online-course I'm putting it out there...every single business should have an online course, and today I'm diving into why, and how different kinds of businesses can create one to benefit them (and those who take the online course).   In this episode, you will learn:  how to leverage online courses in all busines...

#074: Have you seen all the digital products selling on the gram and you're keen to get on board?  If you've been thinking this, there's a few things that I want you to consider first.  In this episode, I share:  The pros and cons of a low cost digital product  What a signature online course will achieve for you and your brand  What the best option is for you, right now.  View the s...

#073: If you're about to head into your first online course or digital product launch, it can seem like there's an overwhelming list of things you'll need to spend money on.  Don't worry though - because you actually don't need most of it. I'm here to tell you exactly what you do need, and what you can worry about later (if ever!). This goes against what some pro&apos...

#072: The true wins from having an online course - the stacking revenue, the customer wins, the testimonials and case studies, the true time and financial freedom - don't get realised by so many. Today, I'm diving into why.  In this episode, I share:  The big shift I recommend when making your online course plans How to really reap the rewards from all that work you put into your first l...

#071: It may feel a little bit crazy to not have your online course available for sale all the time, I hear you! Today's listener q is from someone who wants to live launch, but wants to make sure she's not missing out on sales in between launches.  In this episode, I break down how you can use live launching, but also not miss out on sales that came your way in between times.  In this e...

#070: I've recently made the decision to stop offering one on one coaching in my business - despite it currently being my biggest source of revenue.  In this episode, I share why.  You will hear:  Why everyone thinks that 1:1 coaching is best for them but it’s not always the best for results (from a client perspective) Why my journey from 1:1 to group coaching and online courses matters to yo...

#069: A huge part of online course success is making sure your customers achieve success and then naturally become raving fans!  But how do you do that?  It's about setting up the course content in a way that allows your customers to get results. I invited instructional designer Maria Doyle onto the show to discuss HOW to actually do this.  There are so many great tips in this episode if you...

#068: Preselling your online course before you create it can feel like risky business. But it's actually riskier not to presell. In today's episode, I share simple tactics that are going to help you do it with confidence.  In this episode, you will uncover:  Simple tips that are going to help ease the discomfort around preselling and make it work well for you AND for your audience.  If y...

#067: It's essential to have a list of people to launch to. But how do you get that without spending months or years on it, and not launching in the meantime? Today I share some tips that are going to fast track this process for you, so you can get your course out there much faster.  In this episode, you will uncover:  How to fast track the process of growing your email list if you're st...

#066: Now that we've covered off what worked and what didn't in 2023 (see the previous episode), it's time to look at what's ahead!  In this episode, you will uncover:  What’s IN for online course creators in 2024 What’s OUT for online course creators in 2024 My advice on what to focus on for the coming year, based on what I noticed in 2023 being behind the scenes in multiple l...

#065: In this episode, I wrap up 2023 from an online course creators perspective. I review things that I saw working, and not working, in the year that was. This insight is based on the industry as a whole, but also what I saw behind the scenes in my clients launches. I think it’s really important to look back at the big themes of the year, so you can gauge what’s changing in the industry, so that...

#064: I wrote this blog post back in 2016 which seems like an age ago (especially when it comes to the internet). When I re-read this post recently, I was shocked by how relevant nearly every single point was, considering the huge number of changes we've seen in that time. It really does show that business fundamentals do not change. In today's episode, I go through the 23 things and cha...

#063: Launching by posting a few times, talking about your offer every day, and sending out emails is literally throwing spaghetti at the wall and hoping it will stick. And for most people, it doesn't work.  Instead, it's about creating a strategic journey for your potential customer...one where they are interested in what you have to say because it's relevant, one where they want t...