On Your Terms®

Have you ever taken a moment to look back on where you’ve been and how far you’ve come? Lately, I’ve been doing just that, reflecting on my journey throughout 2024. It’s been a year filled with growth, unexpected challenges, and valuable lessons. I'll be sharing a few insights from my experience that might inspire your own reflections as you look ahead. In this episode, you’ll hear… Insights into...

In this episode, you get to hear my full live training, “5 Steps to Legally Protect Your Online Business Before 2024 Ends.” I’ll give you the five steps every entrepreneur needs to take. We’ll cover shifting your mindset, registering as the right business entity, protecting yourself in case of a lawsuit, getting your contracts and policies in place, and staying within your scope of practice. In th...

Knowing when to take a break is important. I am listening to my own advice and taking a break from the podcast. I need time and mental space to finish my book. In this episode, I explain my thought process. I also explain where listeners can find my educational resources while I am out. Check out the Resources links below to my YouTube, Substack, etc. In this episode, you’ll hear… Why I am taking...

The other day I received a comment on social media about how I did not look great in a video. In the past, I would have been reactive. Instead, I just laughed out loud. In today’s episode, I share my practice in becoming more confident and comfortable with myself and my online business. It has been a journey, and it is definitely still ongoing, but if this Philly-born, 90s era-raised girl can do i...

In the last episode, I talked some smack about social media: It’s bad for your mental health, your content won’t have great longevity or searchability, etc. So this episode I cover what to do instead, or in addition to, social media. First, I break down discovery vs. nurturing. Then, I explain why email is a great nurturing platform. And finally I talk about when social media can be an effective m...

Social media is designed to be addictive. Summer can be a great time to evaluate your social media usage– both consumption and creation. In this episode, I describe my experience scaling back on social media and scaling up in other areas of my personal life and business. I give you tips in case you want to do the same. I cover delegating to team members, pivoting towards more evergreen content, an...

Welcome to the first episode of the Summer School series! This summer I’ll be creating short weekly episodes on the go- while I’m at the gym, on a walk. etc. In each one, I’ll share one lesson I’ve learned about business and life. Today’s lesson: Find a balance between creativity and strategy in your business content creation. Don’t let strategy strangle your creativity and joy. But, of course, do...

Today’s episode is a recording of my new free legal training “Five Steps to Legally Protect and Grow Your Online Business”. I share the step-by-step plan you need to do to set the legal foundation to protect yourself, your business and have the ability to grow and scale successfully. Step one is adjusting your mindset. Step two is how to register as the right kind of business entity. Step three is...

People are often surprised when I tell them they might not own the content they create on Canva. That’s why in today’s episode I give a quick overview of what you should be aware of in terms of content creation, including AI generated content, and copyrights. I walk through Canva, ChatGPT, and a few other tools, explaining what to look for in their licenses. As a business owner, the buck stops wit...

Are you using the free contracts provided by platforms like Thinkific or Kajabi to protect your online business? If so, you might be wondering if they’re really enough to keep you legally covered. Today, I'm breaking down why these default terms of use might not be as protective as you think and what steps you can take to ensure your business is truly safeguarded. We'll explore the inadequacies of...

This episode comes to you from the M trail in San Luis Obispo, California. I realized I was falling back into a bad habit of mine so I pulled out my phone to make a voice recording to share with my future self and with all of you! While I was hiking, I was spending the whole time being worried about snakes, tarantulas, weird bugs, and being very, very high up. This is a bad habit of mine that I fa...

One of the core startup costs for an online business is business insurance. In today’s episode, I teach you about business insurance and the general cost you can expect. Business insurance is critical for financially protecting your business. Even if you just receive a nasty lawyer letter threatening to sue you for liability, your business insurance will step in with their own lawyer to act on you...

Starting an online business is much cheaper than starting a brick-and-mortar shop, but it still has costs. So how do you navigate those costs before your business starts bringing in any money? That’s what we cover in today’s episode. I walk through the three-step process of how to start a business on a budget: Save, Research, Budget. I breakdown each one in detail, giving examples from my own expe...

Writing a book isn’t just about writing a book. It brings up all kinds of business and personal dynamics, challenges, and opportunities for growth. Today fellow debut author, Jannese Torres, joins me to talk about why she chose to write a book as part of her personal finance business, and how she has made it work. Jannese is an award-winning Latina Money Expert. She helps her clients and listeners...

This podcast episode is about podcasts. Our team’s podcast aficionado, Michelle Rubinstein, interviews me about how I utilize On Your Terms® to nurture my audience and aid in growing my business. We have a great conversation about how this podcast has been my most productive nurturing channel– helping people get to a place where they’re ready to purchase my product. We talk about voice of customer...

Right after launches, it’s normal to feel big feelings: Relief it’s over, excitement about success, sadness about failure. Feel your feelings, whichever ones they are, but don’t create unhelpful stories about them. Instead, channel your energy into getting the true story. Send out surveys to gather data. In this episode, I dive into everything you need to know about post-sale surveys and how to ex...

What happens when the hype period is over, the webinar ends, the free thing is done– how do you actually sell more of your product or service? That’s what we cover today in Part 3 of 4 of our Launch series. I break it down into three segments. First, gather the ingredients that are required for a successful sales sequence. I explain each one in detail: No-brainer deal, incentive, scarcity, nudging...

This episode is Part 2 of our series on how to put on a great launch. Today I cover the teaser, invite, and event period of the launch timeline. These periods are critical to the success of your sales, so I dig into each one to tell you about my lessons learned. First, the teaser: This is all about building hype. I give you tips on building your audience’s awareness and intrigue, especially via di...

Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out. We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the inv...

My mindset coach, Jen Diaz, has made all the difference in my business. A few weeks ago, not only did I make $300k during a launch event, but my team and I actually enjoyed the process. Today I have Jen on the show to debrief the launch and share some of her coaching genius with you! We cover a lot of what makes up a growth mindset: Knowing yourself, having confidence, focusing on what’s within yo...

Following your competitors on social media can lead you down a self-doubt rabbit hole. In this episode, you’ll find inspiration so you can stand out to your audience and I’ll share 6 ways to create content that don’t involve following your competition. In this episode, you’ll hear… The pitfalls of looking at your competition’s digital marketing Practices that will help you generate creative conten...

In this episode, I give you 7 ways to pay less taxes. And no, they don’t involve anything like sketchy offshore bank accounts. I cover: Tracking your expenses and write-offs, reinvesting in your business, the difference between contractor and employee taxes, the difference between an LLC and an S Corp, investing in your retirement, using the qualified business income deduction, and working with a...

Even the best pizza maker is going to have more burnt pizzas than good ones. Even the best baseball player is going to strike out, over and over. As an entrepreneur you will fail, so embrace it and don’t give up. In this episode, you’ll hear… Inspiration I found in “Chrissy and Dave Dine Out.” The role social media can play in our negative self talk. Why “expecting the hard” is critical for entrep...

This is just a quick bonus episode on the breaking news about the BOI law (Beneficial Ownership Information). Yes, a federal court in Alabama has ruled it as unconstitutional. But you still have to file it (don’t worry its free and simple). Only the plaintiffs in the case don’t have to file. Check out the links below for help with filing your BOI. In this episode, you’ll hear… Breaking news about...

Feel like quitting? Don’t worry, I’ve been there. Being an entrepreneur can be super lonely, especially when you’re struggling. That’s why in this episode I share 5 things to tell yourself when you feel like quitting. I use them myself and I really hope you find them helpful too. In this episode, you’ll hear… The power of giving yourself permission to quit, or better yet, pause How to stop equatin...