On Your Terms®

We all know that moment. It’s Sunday. Your phone buzzes. And suddenly you’re staring down your weekly screen time report wondering… how did THAT happen? For me, those little reports started to feel like a mirror I didn’t really want to look into. The number on the screen didn’t line up with the life I said I wanted to be living—more present, less irritable, doing deeper work, and actually enjoying...

If you’ve been side-eyeing Substack trying to figure out whether you should start one, what you’d even put on it, or how it’s different from your “regular” newsletter… this episode is your permission slip to breathe. Because guess what? I’ve been figuring this out in real time too — and today, I’m breaking down exactly how I’m using both Substack and my newsletter, why I treat them differently, an...

Let’s talk about the thing I didn’t even realize was happening until it had already messed with my head: AI was quietly killing my creativity. If you’ve ever opened your laptop, told yourself you’re “just getting a little AI help,” and then suddenly noticed your ideas feel watered down, your content feels off, and you’re second-guessing everything—you’re not alone. When I posted about this on Inst...

You know that feeling when you come back to your desk in January and everything is a disaster? Your desktop looks like a digital garage sale, your office chair is still wearing yesterday’s sweater, and your brain feels like it’s running 42 tabs at once? Yeah… we’re not doing that this year. In this episode, I’m sharing the super simple, totally doable tasks I’m doing in the next two weeks—while co...

It’s that time of year again — when everyone online suddenly becomes a color-coded-notion-board-wielding planning expert. But before you map out your entire 2026 vision board, we need to do something way more important: figure out what you actually want. In today’s episode, I’m walking you through the exact reflection + annual planning exercise I do every single year — the one that helps me make d...

If you’re anything like me, you’ve probably hit the end of the year and thought: Wait… what actually happened ?! How did we blink and suddenly find ourselves staring down a new calendar, new goals, and the same coffee mug we’ve dragged through the highs and lows of the last 12 months? Before you sprint into planning mode for 2026 (don’t worry, we’re doing that next week!), today’s episode is all a...

If you’ve ever stared at a blinking cursor while trying to write your weekly newsletter and thought, “What in the whole enchilada am I supposed to say?” — today’s episode is your permission slip to stop overthinking and start structuring your emails in a way that works for you and your audience. I’m breaking down the two classic newsletter formats (and why I don’t follow either), the hybrid struct...

Let’s be honest — most freebies out there? They’re not working. If you’ve ever spent hours creating a lead magnet only for it to attract people who download and disappear, this episode is your new best friend. In Part 3 of my 4-part email series, I’m breaking down why your freebie isn’t growing your list (hint: it’s not because freebies don’t work) and how to finally create one that brings in actu...

You’ve been told that the only way to grow your email list is with freebies, PDFs, and opt-ins galore—but what if there was an easier (and honestly, more effective) way? In Part 2 of my How to Grow Your Email List series, I’m spilling the details on my Easy Email Strategy —a super simple way to get the right people (aka future customers, not freebie collectors) on your list without creating a sing...

You’re doing everything to grow your email list — promoting your freebies, sharing your links, posting on social — and yet, that number just won’t budge. You want new subscribers rolling in every day, the kind who actually want to buy from you, and a reliable way to make sales that doesn’t depend on Instagram’s mood swings. Sound familiar? In this first episode of my 4-part Email List Growth Serie...

You’ve probably heard me say before that your business only grows as much as you do — and I mean it. Because no matter how many marketing tricks you try, or how well you plan your next launch… none of it matters if you’re running on fumes. In today’s episode, I’m sharing the six weekly anchors that keep me grounded, creative, and energized enough to run an $8M business — and not one of them has to...

Thinking about starting an online business—or finally making your “side hustle” official—but don’t want to get buried in legal confusion? This episode is your crash course on exactly how to start your business the right way before 2025 ends. Whether you’re a coach, course creator, service provider, or product-based entrepreneur, I’m walking you through the five simple legal steps you must take to...

Everyone wants the 7-figure business… until they realize what comes with it. In this episode, I’m breaking down what it really takes to build a multi-seven-figure online business — and the trade-offs no one warns you about. I’ll share the 10 things I’d focus on if I were starting over, including how to create a flagship product that actually sells, the “3 Ps” I swear by for sustainable growth, and...

So you love something—cooking, crafting, wellness, design—and you think, this is it, this is going to be my dream business! But then… crickets. No sales, no growth, no happy dance notifications from Stripe. Sound familiar? Here’s the thing: passion is wonderful, but passion alone doesn’t pay the bills. In this episode, I’m sharing my own story of turning my love for cooking into a failed business...

Most entrepreneurs think Q4 is a “dead zone” for sales—too many ads, too much noise, everyone distracted by holidays. But let me tell you: I’ve grown my multi–seven-figure business in the last 90 days of the year without ever running a Black Friday sale. That’s right—no discounts on Thanksgiving, no frantic cyber deals, and no giving up my pumpkin pie to answer DMs. 🙅🏻‍♀️ Instead, I use five sim...

Grief isn’t something most of us plan for when we map out our businesses, but it will change you, and by default, your business too. In this episode, I open up about losing both of my parents within a year and the ripple effects grief had on me as a CEO, business owner, and human. I’m not sugarcoating it—grief is messy, unpredictable, and permanent. But I also share how I navigated those darker se...

Can you actually build a successful online business and keep your personal life private? Spoiler: yes, you can and you don’t have to feel like you’re choosing between being safe and being successful. I know what it’s like to wonder if sharing that story, posting that photo, or writing that email is too much . Over the last eight years of building my multi–seven-figure business, I’ve had to learn t...

Have you ever caught yourself stuck in “plan to plan” mode? You know, where you’re endlessly researching, collecting info, or waiting for the perfect time to finally start that new project, pivot your business, or chase down that dream idea? If so, this episode is for you. I’m sharing why waiting for that “right time” is usually just procrastination in disguise, how my own big life pivots were sha...

Ever start your workday with the best intentions to finally record that video, write that email, or publish that podcast episode… only to look up at 3 p.m. and realize you’ve been buried in other people’s priorities all day? Yeah, me too. In this episode, I’m pulling back the curtain on a simple (but mighty) shift I’ve made to my workday that’s helped me stop starting in reactive mode and start cr...

This week, I sat down with video marketing coach and content strategist Natasha Pierre to talk about the REAL reason your content isn’t converting into email list growth (or sales)—and how to fix it using her signature strategy: content series. We’re breaking down the binge-worthy magic behind creating a content series (like your very own Netflix show), why one-off posts don’t cut it anymore, and...

Funnels. The word alone can make your eyes glaze over or send you running for the hills. But what if I told you building a funnel doesn’t have to be overwhelming, expensive, or tech-y? In this episode, I’m sitting down with Katelyn Collins, funnel copywriter and strategist. Katelyn's helped me fine-tune my own funnels and turn them into sales machines. In this episode, she’s pulling back the curta...

What if you didn’t have to show up on social media every day to grow your business? If you’ve ever felt exhausted by the algorithm or like posting content is just one more thing on your to-do list (and not even a fun one), this episode is your permission slip to rethink your strategy. In this episode, I sat down with Amelia Hruby — feminist writer, podcaster, producer, and founder of Softer Sounds...

Ever wonder if your podcast is actually doing anything for your business… or if it’s just another thing on your plate? Whether you’re podcasting already or still dreaming about launching, this episode is for you. In this special 250th episode, I’m pulling back the curtain on how I built a podcast that’s lasted four years, what I’ve learned, and how my approach is shifting. I’m not some podcasting...

What happens when your business no longer matches who you’ve become? This is a raw, behind-the-scenes episode where I’m sharing what it feels like to run a successful business while outgrowing the version of myself who built it. There’s no “5-step plan” here—just real talk about what happens when the inside stuff starts shifting and the outside needs to catch up. I’m bringing you along as I grieve...

Are you staring at the blinking cursor, wondering what the heck to write in your weekly email? You’re not alone. This week, I’m joined by the email whisperer herself—Tarzan Kay—to finally take the mystery out of email marketing for online business owners. We’re talking about what actually builds an email list in 2025 and how to write weekly emails that are fun to read and get people to click “buy...