On the Record by Leadpages

Rob Walling is a passionate evangelist and mentor for founders of bootstrapped SaaS (software-as-a-service) companies whom he serves through the TinySeed business accelerator and the MicroConf community. He's also the voice behind the podcast Startups for the Rest of Us, with over 600 weekly episodes. He's captured much of his 20 plus years in the industry in his fourth book, The SaaS Playbook.&nb...

Dr. Sherry Walling is a clinical psychologist serving startup founders, and the creator of ZenFounder.com. She's also the author of Touching Two Worlds: A Guide for Finding Hope in the Landscape of Loss.  In this episode, Sherry shares her perspective and strategies for becoming a high achieving human up to cool things in our world. She also addresses how to avoid entrepreneurial burnout, and...

Our guest this week is Damon Brown . A prolific author, keynote speaker, and business coach, Damon uses his various platforms to encourage nontraditional creatives to build their businesses on their own terms and timelines.  In this episode, Damon shares his journey as a social and tech journalist to Bootstrapping and then selling two apps. We talk about how fatherhood influenced his approach...

My guest today is Lou Bortone , the video marketing godfather. For over 20 years, Lou has used his passion and expertise to help companies and entrepreneurs like you expand your message with video strategies that actually work for you. In this episode, we discuss a few of Lou's favorite video creation resources, tips on utilizing AI in your business, and a variety of ways you can reach and serve y...

If you're a coach or consultant wanting to get more clients through speaking, you are in the right spot.  Our guest today is Krista Martin , the founder of Six Figure Impact Academy. She shows coaches how to fill their programs through virtual and in person speaking. In this episode, we talk about her jump from pharmaceutical sales to entrepreneurship, strategies for getting audiences to take...

If you want to have a positive impact on more people, you've likely created or thought about creating an online course.  Introducing Nathalie Lussier, the founder and creator of AccessAlly , one of the best course and membership platforms available for WordPress.  During our discussion, Nathalie shares lessons from her journey as a software developer turned marketing consultant turned Sa...

The words that you use to convince people that what you have is what they need, is what copywriting is all about.  My guest this episode is Joanna Wiebe , the founder of Copyhackers . Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you ab...

If you've been trying to grow your business online with YouTube but haven't quite cracked the code, you've tuned into the right episode. My guest today is Matt Giovanisci , the founder of Swim University, Brew Cabin, and Money Lab.  In this episode, Matt shares some of his best strategies for growing a YouTube channel and building your email list from your video content. We also dig into his...

If you are an expert or a coach who's wanting to add group coaching to your business, you have tuned into the right episode. Jereshia Hawk teaches her clients how to use their expertise and turn it into a curriculum-based group coaching program that has a high impact on the lives of your clients.  In this episode, Jereshia shares how she uses her professional background as a civil engineer to...

Have you been thinking about creating an online course, but you're just not quite sure where to begin? Well, you're in luck with this episode. My guest today is Gemma Bonham-Carter , the founder of Course Creator School, where she helps smart people like you turn your knowledge and expertise into a course that generates some really great revenue for your business. During this episode, Gemma shares...

Our brilliant guest today is Laurie Wang , a business strategist, keynote speaker, and consultant who helps businesses harness the power of social media to grow their bottom lines. In this episode, you'll hear some of Laurie's best advice for growing your YouTube channel, leveraging the power of various social media platforms, taking social media followers and turning them into email subscribers,...

Turning your marketing ideas into words that convert strangers into customers can be a real struggle—but it doesn't have to be. We’re excited to share an interview with Alex Cattoni , the founder of Copy Posse and one of the leading voices in online direct response copywriting.  Last year, she won the prestigious Digital Marketer of the Year award at Traffic & Conversion Summit, and she educa...

This week’s guest on The Lead Generation podcast is Miles Beckler . He just recently crossed the 200,000 subscriber mark on his eponymous YouTube channel where he shares strategies, tactics, and resources for online marketing success. Separately, he and his wife Melanie have a 12-year track record in the meditation and spirituality niche.  In this episode, he and I discuss his journey from Di...

Oliver Kenyon is the co-founder of ConversionWise and has been skyrocketing conversion rates for his clients and students for well over a decade.  In this episode of the Lead Generation Podcast, Oliver discusses the lessons he's learned during his journey as a serial entrepreneur, shares his key elements for a high-converting landing page, and highlights a few surprising tools he uses in his...

Have you incorporated affiliate marketing into your business yet? Today’s guest is Igor Kheifets , the author of List Building Lifestyle and a podcast of the same name. His expertise in email strategy and affiliate marketing fueled his achievement as the number one Leadpages affiliate for 2022.   In today's episode, we dig into the impact online marketing has had on his family (including...

Advertising your business online can be tricky, expensive, and frustrating. Here to help is this week's guest, Jenn Possick.  Jenn helps coaches and course creators run Facebook and Instagram ads that convert.  In today's episode, we dig into Jenn's discovery of online marketing as an elementary school teacher, what to include on your landing pages for easier list building, and what's wo...

Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire.  In this episode, Tracey discusses the opportunities and challenges ahead in a world of artificial in...

On this week’s episode of the Lead Generation, we’re excited to introduce you to Gia (Giorgiana) Laudi, a marketing and growth advisor for SaaS who has helped companies like MeetEdgar, SparkToro, MarketerHire and Wistia, grow sustainably. She's the co-author of Forget The Funnel, and in this episode she dives into her journey to entrepreneurship, why customer-led growth is essential for recurring...

Chris Davis (an alumni of the early days of Leadpages) is the founder of Automation Bridge , a training, consulting, and certification community for automation service professionals and entrepreneurs who are ready to put marketing automation to work the right way. He's also the host of the All Systems Go podcast.  In this episode, we dive into his journey from electrical engineer and startup...

Are you an entrepreneur who has another great idea to pursue, but you’re scared of taking the risk? This episode of The Lead Generation podcast is for you. Ruth Soukup is the founder of Ruth Soukup Omnimedia, which includes the brands Living Well, Spending Less, Elite Blog Academy, and Thinlicious. She's also a New York Times bestselling author of Do It Scared and six other books. In this episode,...

This week, learn from Vanessa Cabrera , a business coach who helps her clients clear up their marketing mindset so they can attract clients more easily with their social media strategy. Vanessa shares lessons she's learned on her entrepreneurial journey, the four key ingredients to enacting positive change and methods for getting out of your own way so you can have a greater impact on the lives of...

This episode features the two sides of freelancing—working as a freelancer or working with a freelancer.  Our guest is Brooke Markevicius. She’s the founder of Allobee (recently acquired by The Riveter ), a freelancer marketplace that serves parents who want to support their families with flexible freelance careers, and the micro small businesses that hire them.  Brooke shares the lesson...

If you run a service-based business serving clients, you're going to love this week's episode. Emylee Williams is the co-founder of Boss Project (along with Abagail Pumphrey). She shares her path to a profitable partnership, how to build a life-first business, and tips for taking your service offerings to the next level.  Show notes and more

In this episode of The Lead Generation, we're talking about mindset, motivations, and money with Rachel Luna. Rachel is the host of the upcoming Confidence Activated business conference , as well as the host of the Permission to Offend podcast. She’s also a veteran of the US Marine Corps and a breast cancer survivor. As a powerful coach, Rachel serves women who want to stop letting cultural norms...

Melissa Kwan is the founder of eWebinar , a software platform that marketers and teams use to deliver engaging evergreen webinars to their prospects and customers without spending all their time doing demos.  In this episode, Melissa shares her journey to nomadic entrepreneurship. She also discusses how creating a SaaS company is different from other types of businesses and what's working rig...