On Tap

On Tap

The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running pr...

Author

On Tap

Category

Technology

Podcast website

www.ontapgroup.com

Latest episode

Jul 10, 2026

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Episodes

ontap.daily (June 5th 2026) 05.06.2026

In today's episode, John explores how AI is moving from buzzword to business-critical across retail, with Best Buy, Gap, and Dick's Sporting Goods all revealing specific AI deployments during their Q1 earnings calls. He examines the emerging summer sale showdown between Target and Amazon - both running promotional events on the same June 23-26 dates for the first time, and unpacks what Five Below'...

ontap.daily (June 4th 2026) 04.06.2026

In today's episode, John unpacks one of the most compelling data points in recent retail earnings: Costco's revelation that personalised product recommendation carousels drove nearly $500 million in digital sales in a single quarter, converting at three times the standard rate. He connects this to a broader pattern emerging from Q1 results, where retailers investing in customer experience and prod...

ontap.daily (June 3rd 2026) 03.06.2026

In today's episode, John unpacks a packed day in eCommerce, from Amazon's surprise move to sell its AI shopping agent technology to any retailer through AWS, to Victoria's Secret posting a stunning Q1 turnaround powered by "promo detox." With Prime Day moving to June 23-26 and Google's May 2026 core update now complete, there's plenty for merchants to act on. Amazon launches Agentic Shopping Assis...

ontap.daily (June 2nd 2026) 02.06.2026

In today's episode, John breaks down why Walmart's delivery speed data should be a wake-up call for every eCommerce merchant, examines Hyvä's massive coordinated internationalisation release, and explains why schema markup is fast becoming the critical interface between your store and AI-powered shopping agents. Walmart's delivery milestone: Over 36% of store-fulfilled deliveries arrive in three h...

ontap.daily (June 1st 2026) 01.06.2026

In this episode, John unpacks the growing consumer squeeze reshaping retail and explores why AI-powered product discovery is accelerating faster than most merchants realise. From record-low consumer sentiment to contrasting earnings stories from Dollar Tree and Gap Inc., the episode examines how financial pressure is splitting the market in two and what eCommerce operators need to do about it. Joh...

ontap.daily (May 29th 2026) 29.05.2026

In today's episode, John unpacks one of the most significant developments for eCommerce merchants this year: Google has added AI shopping visibility insights to Merchant Center, giving retailers their first real window into how products perform across AI-powered shopping surfaces. Combined with new thinking on "brand depth" as the key to AI recommendations and Google's new AI-powered customer acqu...

ontap.daily (May 28th 2026) 28.05.2026

In today's episode, John unpacks a flurry of Google announcements that are quietly reshaping how eCommerce brands get discovered in AI-powered search, including a new trust signal that could give content-rich merchants a major edge. He also flags an urgent deadline that could wipe out years of advertising data and explores the battle between mass retailers fighting to own the beauty category. Goog...

ontap.daily (May 27th 2026) 27.05.2026

In today's episode, John breaks down the most significant shift in online shopping infrastructure in years: Google's launch of Universal Cart, which lets shoppers build a single cart across Search, Gemini, YouTube, and Gmail, complete with automated discount finding and price history tracking. He explores what this means for merchants navigating the growing power of AI-mediated commerce, alongside...

ontap.daily (May 26th 2026) 26.05.2026

In today's episode, John unpacks the biggest shift hitting eCommerce right now: agentic commerce is officially a measurable revenue channel, and the data is staggering. But as retailers race to meet customers on AI platforms, they face a familiar paradox - one that echoes every major platform shift the industry has lived through. John breaks down what the numbers mean, where the risks hide, and wh...

ontap.daily (May 25th 2026) 25.05.2026

In this episode, John unpacks a packed three-day window of eCommerce developments that all point to the same central tension: how do you protect your business when pricing, discovery, and brand ownership are all shifting at once? From a major beauty brand's dramatic U-turn on tariff pricing to a fast-fashion acquisition that stunned the DTC world, the signals are clear: reactive strategies are fai...

ontap.daily (May 22nd 2026) 22.05.2026

In today's episode, John breaks down the collision of forces reshaping eCommerce this week. Google has begun rolling out its May 2026 core update, just days after overhauling Search with AI Mode and information agents, while new research challenges assumptions about how fast consumers are actually adopting AI shopping tools. The episode explores what eCommerce looks like when the shopping cart is...

ontap.daily (May 21st 2026) 21.05.2026

In today's episode, John breaks down the biggest eCommerce announcements from Google Marketing Live 2026 and connects them to new research revealing how AI-referred customers behave, and why merchants need to rethink their first-impression strategy immediately. From new AI Performance Insights in Merchant Center to the expansion of the Universal Commerce Protocol, Google is building the infrastruc...

ontap.daily (May 20th 2026) 20.05.2026

In today's episode, John breaks down Google's sweeping Search announcements from I/O, including the new intelligent search box, Gemini 3.5 Flash going live as the default AI Mode engine, the introduction of information agents that continuously monitor the web on your behalf, and a Universal Cart backed by a Shopping Graph now indexing over 60 billion products. It's the most significant overhaul of...

ontap.daily (May 19th 2026) 19.05.2026

In today's episode, John breaks down a critical security crisis facing Magento merchants, reveals what the latest Google Ads data means for your advertising budget, and explores why digital-native brands are doubling down on physical retail. From a vulnerability that has already compromised more than half of vulnerable Magento stores to Google's surprising message about AI optimisation, this episo...

ontap.daily (May 18th 2026) 18.05.2026

In this episode, John unpacks a pivotal weekend for eCommerce, from Anthropic's groundbreaking "Project Deal" experiment where AI agents autonomously bought and sold in a marketplace, to Shopify's new Agentic Storefronts admin panel that puts AI-driven sales data front and centre for merchants. The briefing covers the full three-day sweep of developments that are reshaping how products are discove...

ontap.daily (May 15th 2026) 15.05.2026

In today's episode, John breaks down a remarkable convergence: on a single day, Etsy launched its ChatGPT app, Amazon rolled out Alexa for Shopping to replace the Rufus assistant used by 300 million customers, and Google Analytics introduced a dedicated AI Assistant channel for tracking traffic from ChatGPT, Claude, and Gemini. Together, these developments signal that AI-mediated shopping is no lo...

ontap.daily (May 14th 2026) 14.05.2026

In today's episode, John unpacks a pivotal moment for eCommerce: Stripe's new partnership with Google brings agentic checkout to Gemini, completing a four-platform AI commerce infrastructure that includes ChatGPT, Meta, and Microsoft Copilot. Meanwhile, Condé Nast's stunning admission that it plans for search traffic to become single-digit signals a structural shift every online merchant needs to...

ontap.daily (May 13th 2026) 13.05.2026

In today's episode, John unpacks a landmark shift in eCommerce advertising as OpenAI introduces product catalogue feed ads inside ChatGPT, what it means for retailers already running Shopping campaigns and why your product data quality just became more important than ever. The episode also covers new inflation data that's outpacing wage growth for the first time in three years, the consumer squeez...

ontap.daily (May 12th 2026) 12.05.2026

Today's episode marks a milestone for the Magento ecosystem as version 2.4.9 officially reaches General Availability. John breaks down what the release means in practice and why merchants should resist the urge to upgrade on day one. The episode then explores a wave of developments across Google's advertising and search ecosystem, from auto-linked YouTube channels to the launch of competitive inte...

ontap.daily (May 11th 2026) 11.05.2026

In this three-day roundup episode, host John covers the most significant developments across the eCommerce world from May 8th to 11th. With Adobe Commerce and Magento Open Source 2.4.9 reaching General Availability tomorrow, Google deprecating FAQ rich results, and the broader shift toward AI-powered discovery, this episode breaks down what's changing, why it matters, and what merchants should do...

ontap.daily (May 8th 2026) 08.05.2026

AI is no longer a bolt-on feature. It's becoming the operational layer of retail. In today's episode, John breaks down three major AI deployments from Ace Hardware, Amazon, and Google that all landed in the same 24 hours and what they signal for eCommerce merchants. He also covers a batch of Shopify updates that quietly solve real multi-channel headaches, explores why generative engine optimisatio...

ontap.daily (May 7th 2026) 07.05.2026

In today's episode, John breaks down why Moody's is maintaining a negative outlook for global retail in 2026 and what the resulting margin squeeze means for ecommerce merchants caught between rising costs and cautious consumers. He explores how AI search is evolving beyond simple relevance matching, with Microsoft revealing how Bing is rebuilding its index around factual accuracy and source attrib...

ontap.daily (May 6th 2026) 06.05.2026

The advertising and commerce landscape just shifted in a big way. In today's episode, John breaks down three converging developments that signal a fundamental change in how consumers discover and buy products online, and what eCommerce merchants need to do about it right now. OpenAI's new self-serve ChatGPT Ads Manager: what it offers, early performance data, and why eCommerce brands should pay at...

ontap.daily (May 5th 2026) 05.05.2026

In today's episode, John unpacks a series of major infrastructure moves reshaping the eCommerce landscape. Amazon has opened its entire logistics network: fulfilment centres, freight, air cargo, and last-mile delivery to any business, not just marketplace sellers. It's the AWS playbook applied to supply chain, and it could transform how mid-market and DTC brands think about logistics. Meanwhile, G...

ontap.daily (May 4th 2026) 04.05.2026

In this episode, John unpacks the biggest eCommerce developments from the past three days, from a major advertising transparency update to the rise of AI-built tools and a symbolic farewell to one of the internet's oldest search engines. Whether you're managing paid media, thinking about operational efficiency, or planning your next platform upgrade, this episode has practical takeaways you can ac...

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