On Scope: The Marketing Podcast

The rise in use and importance of first-party data has made data clean rooms a true marketing imperative. On this episode of On Scope, Devon DeBlasio, VP of product at InfoSum, joined host Mike Berberich to cover this increasingly important technology, outlining what data clean rooms are and what their ideal state looks like. The pair covered the necessary mental approach for companies deciding ho...

Michael Clinton, author of Roar: into the second half of your life, joined host Mike Berberich to discuss the staggering buying power of the 50-plus demographic, outlining how brands are leaving millions in revenue on the table by ignoring this segment. The pair highlighted some reasons why modern marketers are stuck in an outdated perception of demographics, practical tips for changing the mindse...

Rupen Desai, former CMO at Dole and current partner at Una Terra Venture, joined host Mike Berberich to discuss how brands can balance the sustainability of the business with that of the planet. The duo covered how marketers can convince executives to move away from a short-term, quarter-over-quarter mindset and embrace a longer view, how brands can begin to wean themselves off the addiction to bu...

Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, joined the show to discuss the marketing heavyweight battle of the century — performance marketing vs. branding. Gross has been a persistent and vocal advocate for branding, arguing that CMOs and senior marketers must do a better job of selling the strategy to the C-suite. On this episode, she and host Mike Berberich dis...

n this episode, David Edelman, author and former CMO at Aetna, joined host Mike Berberich to discuss why the uptake has been slow for brands investing in personalization efforts, despite the proven record of success. The pair also covered the requirements for building a best-in-class personalization system and the five promises brands can make to consumers through personalization, which were lifte...

Raja Rajamannar, chief marketing and communications officer at Mastercard and an industry icon, joined host Mike Berberich to share tactical tips for how marketing teams can operationally shift their organization’s focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change. Raja also gave an inside look at Mastercard’s day-to-day process for...

On the debut episode of On Scope, Bob Liodice, CEO of the ANA, joined host Mike Berberich to discuss the myriad issues facing the marketing industry, including solutions to complex measurement challenges, how to use AI responsibly, and how marketers can more effectively demonstrate the value of their efforts to the rest of the C-suite.   On Marketing News You Might Have Missed, Mike and show produ...