On Branding Podcast

Do you want to know the crucial role of marketing strategy for your business? 🤓⁠ ⁠ In this episode, we sit down with Allan Dib for a really substantial topic which is using marketing strategy framework. ⁠ Topics: ⁠ ✔️ Small Business Marketing ✔️ The 1-Page Marketing Plan ✔️ The “Before” Phase ✔️ The “During” Phase ✔️ The “After” Phase Here's a little bit of an introduction to our guest in this ep...

Do you want to learn how to generate ideas more effectively? 🤓⁠ ⁠ In this episode, we sit down with Kevin Duncan for a really substantial topic which is using creative brainstorming techniques. ⁠ Topics: ⁠ ✔️ How to brainstorm ideas ✔️ Best brainstorming techniques ✔️ How to judge creative Ideas ✔️ How to enact an idea Here's a little bit of an introduction to our guest in this episode. Kevin is...

Do you want to learn how to build psychology-driven brands? 🤓⁠ In this episode, we sit down with the amazing, Kaye Putnam for a really interesting topic which is using archetypes in branding. Topics: ⁠ ✔️ What Are Archetypes?⁠ ✔️ Brand Character⁠ ✔️ Offer Doctor⁠ ✔️ Demand⁠ ✔️ Energetic Influence Here's a little bit of an introduction to our guest in this episode. So, Kaye Putnam is a psychology-...

Do you want to get expert tips for effective logo design? 🤓⁠ ⁠ In this episode, we'll be talking with Armin Vit for a really interesting topic which is effective logo design tips. ⁠ Topics: ⁠ ✔️ How to critique logos? ✔️ Identity system elements ✔️ Good logo design examples ✔️ Bad logo design examples ✔️ Trends in logo design ✔️ Summary Here's a little bit of an introduction to our guest in this...

Do you want to get expert tips for effective logo design? 🤓⁠ ⁠ In this episode, we'll be talking with Mark Pollard about an action-packed discussion of brand strategy framework. ⁠ Topics: ⁠ ✔️ Warning about frameworks ✔️ The Four Points Framework ✔️ Brand Problem ✔️ Brand Insights ✔️ Brand Advantage ✔️ Brand Strategy Here's a little bit of an introduction to our guest in this episode. Mark is a s...

What does it take to come up with better brand names?  ⁠ In this episode, we'll be talking with Rob Meyerson about a fascinating topic which is brand naming process. ⁠ Topics: ⁠ ✔️ Naming Brief ✔️ Generating Name Ideas ✔️ Shortlisting Name Candidates ✔️ Preliminary Trademark Screening ✔️ Naming Presentation ✔️ Full Legal Screening ✔️ Final Name Selection Here's a little bit of an introduction...

In this episode Arek Dvornechuck interviews Debbie Millman and we talk about brand thinking and design.

In this episode Arek Dvornechuck interviews Gregory V. Diehl and we talk about branding for small businesses.

In this episode Arek Dvornechuck interviews Bill Gardner and we talk about how to generate logo design ideas.

In this episode Arek Dvornechuck interviews Alexandra Watkins and we talk about how to create brand names that stick.

In this episode, Arek Dvornechuck interviews Douglas Davis and we talk about the creative strategy framework.

In this episode Arek Dvornechuck interviews Kevin Budelmann and we talk about the process of brand building.

In this episode Arek Dvornechuck interviews Denise Lee Yohn and we talk about the importance of integrating brand and culture in the process of branding.

In this episode Arek Dvornechuck interviews Jody Haneke and we talk about how to develop a social media marketing strategy.

In this episode Arek Dvornechuck interviews James Heaton to learn about the process of positioning a nonprofit startup.

In this episode Arek Dvornechuck interviews Dave Fletcher to talk about branding & design for Pharmaceutical Industry.

In this episode Arek Dvornechuck interviews Renee Miller to discuss working on packaging design for Pet Food industry.

In this episode Arek Dvornechuck interviews Sinan Imre to talk about working on a beverage packaging design.

In this episode Arek Dvornechuck interviews Rob Brailsford to  talk about style guides and identity systems.