On Brand with Nick Westergaard

Brett Hyman is the president, CEO, and founder of NVE Experience Agency, which was recently named Ad Age’s Experiential Small Agency of the Year. As an expert in building and activating meaningful brand experiences from consumer products to Comic-Con, I asked Brett to help us define some of the labels used (and misused) in experiential marketing during our conversation on the On Brand podcast. Abo...

Gina is CEO/Chief Creative Officer of The Craftsman Agency, where she focuses on creating magical experiences and immersive stories for brands like Disney and Microsoft. Where does one start with experiential marketing and brand experience? We discussed all of this and more this week on the On Brand podcast. About Gina Michnowicz Gina Michnowicz is CEO and Chief Creative Officer of The Craftsman A...

Bobby G is a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. We discussed all of this and more this week on the O...

Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50. In addition to being a consultant for brands like Google and Microsoft, Dorie teaches at Duke University’s Fuqua School of Business and Columbia Business School, and she is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1...

Bill Price was Amazon’s first Vice President of Global Customer Service and is the founder and president of Driva Solutions, dedicated to creating and sustaining highly effective customer contact strategies and operations, locally and globally. He is an analytics and customer experience expert with over 35 years’ experience directing operations and consulting leading companies and he’s my guest th...

Sunny Bonnell is co-author of the best-selling business book Rare Breed and Co-Founder of C-suite branding consultancy Motto. No stranger to starting fires and creating ideas worth rallying around, she and her team work with founders, leaders, and teams to build innovative brands. We discussed all of this and more this week on the On Brand podcast. About Sunny Bonnell Sunny Bonnell is no stranger...

Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Once the leading channel in sophisticated direct marketing, many cast print mailers aside in favor of shiny new digital channels. Jacob explained why this thinking is flawed and how you can embrace a smarter approach to integrated and impactful direct mail during this week’s episode of the On Brand podcast. Abo...

Daniel H. Pink is the author of the New York Times bestsellers A Whole New Mind, Drive, To Sell Is Human, When, and his latest The Power of Regret. His books have sold millions of copies, have been translated into 42 languages, and have won multiple awards. We discussed everything from the role regret plays in marketing to the power of a good visual (even on simple signage) this week on the On Bra...

Maddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. An expert in content creation and strategy, she's the author of the new book Writing for Humans and Robots. We discussed all of this and her University of Iowa roots this week on the On Brand podcast. About Maddy Osman Maddy Osman is a digital native with a decade-long devotion to creating engagin...

Robert L. Dilenschneider has been called “Dean of American Public Relations Executives.” As founder of The Dilenschneider Group, he provides strategic advice and counsel to Fortune 500 companies and leading families and individuals globally, with experience in fields ranging from mergers and acquisitions, crisis communications, marketing, government affairs, and international media. I couldn’t wai...

Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch. We discussed thinking like a customer, planning engaging videos, and effective brand storytelling this week on the On Brand podcast. About Zachary Slingsby Zachary Slings...

Greg Monaco is a brand and story coach who strategizes with authors, entrepreneurs, executives, and artists to build compelling brands. In a career that’s included agency work with Fortune 500 brands and founding a global brand consultancy, Greg understands how specificity is critical in helping brands tell standout stories. We discussed all of this and more this week on the On Brand Podcast. Abou...

Dr. Lauren Tucker is the founder and CEO of Do What Matters, an inclusion management consultancy designed to help marketing services agencies turn inclusion, equity, and diversity intent into impact. We discussed talent (it's not a pipeline problem), creativity (diversity helps), Walmart's Juneteenth ice cream blunder, and more this week on the On Brand podcast. About Lauren Tucker Dr. Lauren Tuck...

Music industry veteran Joe Belliotti is an expert in sonic branding. While most marketers focus on visuals, brand builders today need to think about the impressions that can be made and emotions that can be evoked through music and sound. Joe and I discussed all of this and more this week on the On Brand podcast. About Joe Belliotti Joe Belliotti is CEO of MassiveMusic North America, leading both...

Scott Bartnick is an internationally renowned eCommerce and media expert and co-founder of OtterPR. Through their innovative strategies, OtterPR helps clients—both business leaders and brands—get meaningful media coverage. We discussed all of this and more this week on the On Brand podcast. About Scott Bartnick Scott Bartnick is the co-founder of OtterPR. He is an internationally renowned eCommerc...

As VP of Marketing at Curbio, Olivia Mariani leads is responsible for everything from brand to demand for the “fix first, pay later” PropTech leader. This week on the On Brand podcast, Olivia joined us to discuss the disruptor's dilemma—creating and communicating the market for innovative new products—as well as storytelling and immersive content. About Olivia Mariani Olivia Mariani is a marketing...

Carla Johnson is one of the world’s leading innovation architects and the author of the new book RE:Think Innovation. Through her company RE:Think Labs she helps brands innovate both internally and externally. We discussed all of this and more this week on the On Brand podcast. About Carla Johnson As the world’s leading innovation architect, Carla Johnson has partnered with brands and conferences...

Jamie Gier is CMO of Ceros, helping top brands like NBC Universal, United Airlines, and United Healthcare create immersive content experiences. In our always-on world, customers are looking for greater connection with their brands. This isn’t easy as there’s more noise than ever. We discussed how brands can stand out with immersive content, this week on the On Brand podcast. About Jamie Gier As CM...

Zee Cohen-Sanchez is the founder and executive director of Sole Strategies, a woman and minority-owned organization built by a team of political experts who specialize in strengthening grassroots campaigns at the community level. We discussed what personal brands and organizational brands can learn from political brands, this week on the On Brand podcast. About Zee Cohen-Sanchez Zee Cohen-Sanchez...

Rob Simone is Partner and President of Summer Friday, a boutique agency sitting at the intersection of ideas and execution. This week on the On Brand podcast, Rob joined me for a discussion on the agency business today, founding a business during a global pandemic (!), and how to build a high-performance marketing team in one of the more challenging times to be doing that. About Rob Simone Rob Sim...

Prarthana Sibal is Head of Client Services at Pikkal & Co, a B2B podcast agency. This week she joined me on the On Brand podcast for a discussion of global podcasting markets and how to plan an effective B2B podcast. About Prarthana Sibal As Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. Prarthana Sibal has managed over 1,000 Podcast Episodes from idea to launch. Branding...

Reinvention is at the core of Apolo Anton Ohno. He acquired and honed this skill over a decade of Olympic speed skating competition, during which he became the most decorated US Winter Olympian of all time. Apolo harnesses these experiences to educate and inspire organizations on how to foster a sustained leadership mindset needed to overcome obstacles. We discussed this along with his new book, H...

This week on the On Brand podcast, we have something a little different to share with you. Christy Hiler, president and owner of the Cornett agency, just launched a new podcast called Own It. This show features interviews with the growing number of women and non-binary ad agency owners who are buying out of the boys club of advertising, one agency at a time. Enjoy this shortened excerpt from the f...

This week's interview marks 400 episodes of the On Brand podcast! First up, a special announcement from me. Then I'm joined by Eric Yaverbaum who literally wrote the book on public relations with Public Relations for Dummies. In addition to writing six other books, his journey has taken him from being an agency leader to the White House to cable news punditry to finding the silver linings in a pan...

As Chairman and Co-Founder of EVINS Communication, Mathew Evins has built his career in service of iconic brands in food and spirits (including Maker’s Mark!) and travel and hospitality. Today these passion brands mean more than ever to consumers. We discussed how to best reach customers today this week on the On Brand podcast.  About Mathew Evins Mathew Evins is the Chairman and Co-Founder of EVI...