On Brand with Nick Westergaard

Tom Ramsden is CEO of creative agency, Sid Lee US. An Adidas veteran with both brand and creative side experience, Tom is a progressive and strategic innovator with decades of experience driving growth. We discussed all of this and more this week on the On Brand podcast. About Tom Ramsden Tom is a global, creative, and strategic innovator with an extensive track record of transforming businesses a...

Shailendra Pratap Jain is a professor of marketing at the University of Washington's Foster School of Business and the co-author of the new book Managing Brand Transgressions. What elevates a simple issue to a transgression and what can brands do to rebuild trust? We discussed all of this and more this week on the On Brand podcast. About Shailendra Pratap Jain Shailendra Pratap Jain is Bret Wheat...

Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company. Her innovative work for brands like Athleta, Crocs, and Olly has helped transform their brands into cultural beacons. Previously, she was Chief Brand Officer for Robert Redford's Sundance. We discussed all of this and more this week on the On Brand podcast. About Ruth Bernstein Ruth Bernstein is Co-Fou...

Brett Townsend is the Senior Vice President of Strategy at insights and analytics firm Quester. His work has helped brands such as Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s innovate through better consumer insights. We discussed all of this and more this week on the On Brand podcast. About Brett Townsend Brett Townsend is SVP of Strategy at Quester and has had a successful career of...

Michael Ian Kaye is the Chief Design Officer at SYLVAIN. From his years of experience in design helping shape, define, and impact some of today’s most recognizable brands from the WNBA to iconic book covers like Malcolm Gladwell’s The Tipping Point and Chuck Palahniuk’s Fight Club that have left an indelible impression on American culture. We discussed all of this and more this week on the On Bran...

Sali Christeson is the Founder and CEO of Argent. Sali had a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table. Since its inception, Argent's mission has been centered around forwarding women's progress, both through its product collections and brand initiatives. We discussed all of this and more this week on the On Br...

Sarah Acton is the Chief Customer Officer at BILL. Until recently she had been the Chief Marketing Officer. However, this is more than just a one-word title shift. It's a shift in the focus of BILL's branding, marketing, and sales efforts. We discussed all of this and more this week on the On Brand podcast. About Sarah Acton Sarah Acton, the Chief Customer Officer at BILL, brings more than 25 year...

Mark Abraham is a Senior Partner at Boston Consulting Group and co-author of the upcoming book Personalized: Customer Strategy in the Age of AI. With stories from Starbucks, Lululemon, and Spotify, Mark shared how businesses today use AI to enhance their personalization and customer strategy. We discussed all of this and more this week on the On Brand podcast. About Mark Abraham Mark Abraham is a...

Jonathan Stutz is the President of Global Diversity Partners and co-author of the book Daily Practices of Inclusive Leaders. Based on his 25+ years as a leader at Amazon and Microsoft, his work helps leaders connect with their employees and build inclusive and equitable environments. We discussed all of this and more this week on the On Brand podcast. About Jonathan Stutz Jonathan Stutz, M.A. (he/...

Barry LaBov, a two-time Ernst & Young Entrepreneur of the Year, is a celebrated author, podcast guest, and brand strategist. As Founder and CEO of LABOV Marketing, Communications, and Training, he helps clients discover and celebrate their brand differentiation. His upcoming book, The Power of Differentiation, will be distributed globally by Simon and Schuster. We discussed all of this and more th...

Ron Johnson has built his career breaking down the silos that exist between branding and HR. As Co-Founder and Managing Director of Blueprint Creative, he helps teams connect, tell better stories, and build stronger brands. We discussed all of this and more this week on the On Brand podcast. About Ron Johnson Ron Johnson is the Managing Director and Co-Founder of Blueprint Creative, the world's fi...

Sandy Greenberg is co-founder of Terri & Sandy, an award-winning independent creative agency. She has led the development of iconic work for brands such as The Walt Disney Company, Freshpet, Nutella, and BJ’s Wholesale Club. We discussed all of this and more this week on the On Brand podcast. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Sandy Greenberg A...

Carl Daikeler is the CEO and co-founder of The Beachbody Company, now known as BODi. For 26 years, he's led this trailblazing company through multiple brand expansions while helping people achieve their health and fitness goals. We discussed all of this and more this week on the On Brand podcast. About Carl Daikeler Carl Daikeler is a visionary entrepreneur, and the CEO and co-founder of The Beach...

Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI. A veteran CMO and digital marketing thought leader, his work has helped brands of all shapes and sizes navigate various digital disruptions. We discussed all of this and more this week on the On Brand podcast. About Cory Treffiletti Cory Treffiletti is Chief Marketing Officer for Rembra...

Bre Rossetti is Chief Strategy Officer at Arnold. Her work involves overseeing the integrated strategy offering at the agency for brands like Puma, Fidelity, McDonald's, and Progressive Insurance.  We discussed all of this and more this week on the On Brand podcast. About Bre Rossetti Bre Rossetti is Arnold’s Chief Strategy Officer, overseeing the integrated strategy offering at the agency. Bre ha...

With 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” Her work for brands like Nature Made, REI, and Lay’s helps organizations transform data into strategy and action. We discussed all of this and more this week on the On Brand podcast. About Kathy Guzmán Galloway Kathy Guzmán Galloway is an accomplished strategist, consumer packaged goods (CPG) indus...

Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. On his previous visit to the show, we discussed his work as a namer. For his return, we zoomed out to focus on how brands of all shapes and sizes can design an effective brand identity. We discussed all of this and more this week on the On Brand podcast. About Rob Meyerson Rob Me...

Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing and entertainment for brands ranging from boy bands to whiskey brands. We discussed all of this and more this week on the On Brand podcast. About Aisea Laungaue Aisea Laungaue was born to Tongan parents in New Zealand, growing up in Australia, and no...

Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all of this and more this week on the On Brand podcast. About Anastasia Kārkliņa Gabriel Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and s...

Thomas Mustac is Otter PRr's medical and health industry PR specialist. His work helps brands in these complex industries navigate issues including — and especially — crisis communication. We discussed all of this and more this week on the On Brand podcast. About Thomas Mustac Thomas Mustac is Otter PRr's medical and health industry PR specialist. He previously held positions at the Dr. Oz Show an...

Micky Ogando is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling have helped brands including Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. We discussed all of this and more this week on the On Brand podcast. About Micky Ogando Micky Ogando is the founder and principal of BAKERY, a Cr...

Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. She helps clients #spendthetime with fan communities through social and digital media and (gasp!) in-person events. We geeked out on all of this and more (Star Trek!) this week on the On Brand podcast. About Jenny Stiven Jenny Stiven created Clio Cons...

Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed all of this and more this week on the On Brand podcast. About Matt Johnson Throughout his career, Matt Johnson has...

This week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, audience research insights, and the various touchpoints in the podcast brand experience. He even told a story about Tom Jones! Don't miss this very special episode of Blossom. Er, I mean — a very special episode of On Brand. And, thank YOU for listen...

Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like CapitalOne, Pizza Hut, Southwest Airlines, and Universal. Kate's work helps lead clients in new exciting new directions anchored by strategic insights. We discussed all of this and more this week on the On Brand podcast. About Kate Rush Sheehy Kate Rush Sheehy leads the strategy d...