Offcuts

We discuss the history of commercetools, why the term Headless is meaningless, the advantage of a build AND buy tech strategy, why Ai tools are distracting from customer experience fundamentals, Shopify’s move into enterprise, the death of legacy platforms and why Kelly is bullish on B2B and making composable easier. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting...

We discuss the growing desire for better quality coffee in the UK, why subscription models can be challenging but are well-suited for coffee due to its high frequency and repeatability, why brand identity and marketing metrics should be balanced to ensure a consistent and authentic customer experience, the importance of tailoring your loyalty programme based on different customer profiles and fina...

I sat down with Camilla Craven, fractional CMO. We discuss the mechanics of what it means to be a fractional CMO, the pros and the pitfalls of the role, the stage of businesses that get the most value from a fractoinal resources, why starting in agency world is major benefit, betting on luxury in bull and bear markets and why customer loyalty is incredibly but incredibly powerful. …………. 📧 Your Ba...

On this special simulcast episode, I sat down with Richard Chapple, co-founder of The Growth Foundation. It’s a broad conversation where we tackle what it’s like to operate in the brave new world of growth. We cover why CRM is a gold pot waiting to be unleashed, the D2C principles that still exist today, avoiding choice paralysis, why D2C trumps omnichannel if it’s profitable, the pros and cons of...

On this episode Will and Tim discuss predictions, results and what brands like Finisterre, Ocean Bottle, Batch LDN and Lucy and Yak are doing for Black Friday Cyber Monday. They also round out their favourite news stories of 2023 and predictions for 2024. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss the Agora investment thesis and process, why VC dollars can mask product market fit, where VC-backed D2C is going in 2024, whether it’s better to IPO or sell to a big CPG, why the pandemic was bad for FBA aggregators and the advantages of being a D2C operator and investor. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss building the Tripadvisor for beauty, the difference between customisation and personalisation, arming brands with better customer feedback, their fund raising process and why you should date your co-founder before starting a business. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss the importance of agency people, the power of curation when it comes to agency selection, why awareness is key for growth, the shift from full service to niche and back to full service, why omnichannel is replacing D2C, how investing has complimented their business and why human IP is underrated. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend her...

On this episode we discuss Dollar Shave Club moving to Shopify and being put up for sale, how Hello Bello got into trouble, Indonesia banning TikTop Shop, why Wiggle might get bought, Nike’s new D2C gym equipment brand, Apple’s Ai announcement and Tala getting into outwear. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss why a basic product with product-market-fit is key, how they define the SMB and mid-market, the pros and cons of conversational commerce, why customer support and marketing teams should talk more, product-led-growth versus partner-led growth, why they’re backing multiple eCommerce platforms and the power of building a startup in Lithuania. …………. Sign up to the Your Basket Is Empty newsl...

We discuss the importance of product, why seasonal moments are so powerful, the parallels of dog treats and the baby clothes market, who and what Genz-ennial’s are and the perfection retention strategy (Routine, Iteration, Product, Experience and New news). …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy

On this special episode, which was recorded live earlier this month, Tim sat down with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites) It’s a wide ranging discussion about the interplay of content and commerce, where they discuss, the ecom considerations for the multiples brands at Conde Nast, how companies like Toast are nailing the con...

We discuss what an analogue-digital brand is, why tone of voice is the key to scale, how to balance customers and trade partners, building online and offline communities and why brand activations opportunities with companies like Malin + Goetz are so important. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss building a personal brand on LinkedIn, the pros and cons of Gartner’s magic quadrant, his role at the MACH Alliance and how they fit into the ecosystem, the Shopify versus Commercetools debate, the rise and fall of Magento and who will be the dominate platform in 10 yrs time. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss the early rise of Christmas-related Google searches, Tesco in hot water, H&M charging for returns, OpenAi and DALL-E 3, Days going viral via Tube Girl, Shopify’s 3D modelling feature and NME making a comeback. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss the fallacy of big data, the importance of harvesting the right data, GA4’s TLDR, navigating data regulation, the power of Shopify’s product velocity and the pros and cons of being platform partner agnostic. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss transitioning from dentistry to D2C founder, the power of indirect marketing, the pros and cons of appearing on Dragon’s Den, taking on the FMCG giants and how to change the habits of every single person on the planet. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss the power of having a purpose, the similarities between dating and hiring, the huge potential of ex-service people, humanising SaaS branding with humour and the power of ambition coupled with trusting your gut. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss creating new channels like communities, avoiding product and marketing silos, whether brand trumps product, the rise of LinkedIn as a new medium for D2C brands (eg Surreal), who are best at adapting to the new paradigm of marketing and Joe’s take on whether to hire an agency or not. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss why they are disrupting dairy, the power of attention to detail and data, the challenges of D2C unit economics, category expansion, the pros and cons of leveraging a huge audience and why we might need to wait a while for chicken skin butter. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

In this Wednesday’s episode, Will and Tim deep dive on the eComm news of the last week. They discuss the US military sending incorrect emails, WooCommerce and TikTok partnering up, TikTok’s new fulfilment service, Youtube’s affiliate programme and the demise of Wilko, WeWork and Hopin ☹️ …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

In this week’s episode Tim sat down with Shopstory co founder and CEO, Andrzej Dąbrowski. From his background in building digital experiences in Ecom, Andrejz talks about how Shopstory empowers designers and marketers to build visual content without the use of code or developers. Thus meaning, developers can spend their time elsewhere. Hear Andrejz's thoughts visual building, CMSs and the Head...

We discuss the advantages of a long term strategy horizon when it comes to a sale, why internal and external alignment on what people want out of the deal is key, the ceiling ones hits when they bootstrap, the pros and cons of different communications strategies when announcing the deal and Craig’s top tips for a better due diligence process. …………. Sign up to the Your Basket Is Empty newsletter he...

It’s the last Wednesday of the month so Will and Tim are here to deep dive on eComm (and beyond’s) most interesting news. They tackle IKEA adopting AI, LMVH’s innovation award, Shopify’s answer to Prime Day, BNPL Pizza, Shop Pay moving into the enterprise, Peleton on the ropes and the sad passing of Bother. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge her...

We discuss the history of Recharge, structural changes in the market and how they’re impacting merchants, the move from deterministic to probabilistic marketing, why maximising customer LTV is so important, differentiating loyalty from subscription, the pros and cons of referral programmes and why you just need to trust your gut. …………. Sign up to the Your Basket Is Empty newsletter here and learn...