Off the Record with BJ Murphy

On today's episode Zac and I talk about how we've overcome mistakes, why we're producing so much content, networking with business leaders on and off social media, how to reallocate marketing dollars to be more effective and more. www.bjmurphy360.com

At the first annual Sm3 Social Media Masterminds Marketing Summit I needed to fill in for a speaker and ended up giving the final keynote address of the day. Since then we've started the launch of www.bjmurphy360.com , which will include a blog, videos, newsletter and more. Here are the topics that I covered at the summit: 1. Social media philosophies 2. "Greater Than" series 3. Descending order o...

On this episode, Zac and I find out the main communication tool of the next generation. We also discuss how to edit videos and how daily videos are equivalent to daily diary entries.   Zac also shares the story of how 3D industrial printing helped protect a cochlear implant for a wrestler. We also talk about the Neuse News Model for hyper-local, digital news and why we're both engaging m...

What is the #1 thing small business owners should look for in hiring employees? High Point University freshman and recent Arendell Parrott Academy graduate Drew Dacey had a class assignment to interview someone in their field. Drew is from our area and loves what we're doing at Magic Mile Media and Neuse News and reached out to me. Here's what happened... www.bjmurphy360.com

What is Neuse News? Why did I start Magic Mile Media? Why are we building these businesses? What's driving us? The night before our first ever SM3 Summit: Social Media Masterminds Marketing Summit dozens of our attendees gathered at Big Game Brewing for a social. I answered several of these questions and more. Hopefully, there's a nugget or two in here that you can use to challenge yourself today....

How often does a 19-year-old check Snapchat, Instagram and Facebook in a day? Parker Mitchell is a former Neuse News intern and he currently helps with play by play for our high school football game of the week. As I was setting up for a podcast with Zac Holcomb (go check it out!) Parker and I chatted about the state of social media in his generation. This was not a planned event, but he drop...

I have re-launched the "BJMurphy360 Podcast" with the help of my friend Zac Holcomb. He recently moved his young family to Kinston from Ohio to start Addititive America, an industrial grade 3D printing company. On today's episode we chat about why Kinston, changes in social media and how small businesses can move fast with today's technology. www.bjmurphy360.com Season 2, Episode 1

As social media practitioners, we see mistakes made by small business owners every day. Join me, Brandon Potter and Aleatha Thrower as we discuss the impact social media can have on your business. Oh, and what do we call this? LOL (listen till the end). >>> www.sm3summit.com www.magicmilemedia.com

"Social media is one of those things where we all think that we know it because we're consumers of it and we use it. So we think we know everything there is to know about it...until you own a business, or until you're trying to promote a non-profit, or until you're trying to get the word out about something else." - Marie White, Turner-White Photography and Vice President of Professional Photograp...

For the first time in my life, instead of giving a welcome at church I had the honor of actually bringing the message. Pastor Allen Stocks and his leadership team at Tanglewood Church invited me to speak on Graduation Sunday.  My message was entitled "Side to Side" which took some cues from the parable of the talents and the movie "Hitch".  Five key talking points:   Service to othe...

On this episode of BJ Murphy 360, I had the pleasure of sitting down with Bryan Hanks. Bryan is the former Editor of the Kinston Free Press, has written for multiple national news outlets, and is an avid sports fan. We've worked together long enough that he's written both favorable and unfavorable editorials about policy/advocacy positions I've taken over the years. As you can tell we've got a gre...

On this episode of BJ Murphy 360, I sat down with Algenon Cash. He's a sought-after political commentator across the state, has chaired the North Carolina Energy Forum, and is the owner of Wharton Gladden - where they are now investing in the new Zesto restaurant in the Triad. We've done this at least once before and had great feedback, so here's another politically agitating, lighthearted, and fu...

In today's episode, I'm driving from one client to a friend's house. I just left a client discussing marketing efforts on social media - timeline and advertising. One thing I found myself saying several times is that social media marketing can't replace your product's quality. Don't get me wrong, they have a great product. From the time a prospect clicks on your website, walks in your door, or cal...

Yesterday morning I had the privilege of chatting with the Lenoir County Public Schools Executive Office Professionals. We centered a lot of our conversation on leadership and teamwork. Here is a small clip of that 45-minute talk, where we discussed: - The power of God in our society, specifically through prayer vigils - How to stay positive regardless of the circumstances around you - Diffusing e...

Why would followers keep coming back to your Facebook page if all they see is "Buy this" or "We're selling that"? We need to start adding more value to people's experiences with our pages. This will lead to brand ambassadors for your business or cause...much more likely than "buy, buy, buy". Also, I open up about being disappointed on the number of likes and listeners in the past, and why I've cha...

During a meeting with a small business owner today, we discussed cable TV, social media and YouTube. We also discussed how the market is reacting to changes in technology, and even how our own parents are adapting. That led me to thinking, "Where will Facebook be in five years and how will we adapt?" I'd love to get your feedback and thoughts.

On this episode I take a different path from what I normally talk about in being an entrepreneur and social media marketing manager, and I decided to bring a little bit of my mayor background to the news topic of the day. Our country is having a major dialogue on policy as it relates to the school shooting in Florida and I want to weigh in on how we as a nation and state and local government shoul...

By far the most analytical and constructive talk I've given regarding leadership, personal branding, social media, interviewing skills, going all-in on your strengths, and more. The Campbell University Lundy-Fetterman School Of Business students asked questions like: - In talking about goals and standards. Do you have a current goal that you are pursuing? - What was the biggest difference in strat...

In today's episode of BJ Murphy 360, BJ interviews Algenon Cash about being Locked In with Algenon Cash. Algenon is an entrepreneur and civic leader in Winston-Salem, NC. We discussed small business challenges of raising capital, advantages of social media for entrepreneurs, and the current political climate for small businesses. He also gives some practical advice for millennials who are wanting...

Four Tips for Entrepreneurs utilizing Social Media 1. Add Value 2. Review Metrics 3. Borrow Another Brand 4. Make Mistakes and Learn/Grow Also highlighted Gary Vaynerchuk's new book "Crushing It" which debuted on Amazon's Top Seller's List.

Small businesses and non-profits need to listen up! The Facebook News Feed changes will not help you. You must adapt AND fast! Today, BJ Murphy gives you a very simple way to do that and reiterates some effective methods mentioned in Episodes 19 & 20. http://www.bjmurphy360.com

In today's episode, BJ discusses the open and click-through rates of email, text messages, and Facebook Messenger. How do these numbers impact your marketing? And, is email marketing dead?

In today's episode, BJ recounts losing the Mayor's race after serving for the last 8 years. More importantly, he discusses what he did next and how he used the moment to teach his oldest daughter.

Since Facebook is making changes to the News Feed social media marketers will have to adapt. Here are two strategies I'm using to do just that. I'd love to get your feedback on some other best practices. Feel free to call in on Anchor.fm or email me at bj@magicmilemedia.com.

Here's a quick episode featuring Call-ins from other Anchor.fm podcasters from around the world. We are all having a conversation about the new Facebook News Feed changes and whether that's a good thing or not. If you listen intently, you'll pick up a few nuggets that could help your business. Here's to your success!