Off The Charts Business Podcast with Nathalie Lussier

Many of us feel like underdogs. We look at successful players in our industry or the world at large, and compare our resources or talents. If you think about it, the underdog is something that is indoctrinated into us early on in our culture. We love underdogs, because we can relate to them and we […] This is a public episode. If you would like to discuss this with other subscribers or get access...

If you don’t have a system to track all of your metrics then your business might as well be blowing in the wind. And that’s fine if you’re making enough money but this “not knowing” can be the cause of a lot of unnecessary uncertainty and anxiety. So here is a super simple way for […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes...

Are you thinking of giving up before you give it your all? Seth Godin calls this The Dip. It’s that really uncomfortable place that you get to right before you break through to another level. Let me give you a few examples of what happens when you’re experiencing entrepreneurial self-help growing pains. You can check […] This is a public episode. If you would like to discuss this with other subscr...

Today we talk about how to stop issues from lingering in your business. Just because it’s always been done that way, doesn’t mean you need to do it that way too. My big caution to you is this: do not operate your business from a “default” position… actively decide what you want to create, so […] This is a public episode. If you would like to discuss this with other subscribers or get access to bon...

Find out how to set your own business priorities and see how the results start to add up. Without business priorities, you’re destined to face each day in reactive mode and go to bed wondering why you didn’t get anything done. Sound familiar? That’s because when you’re first starting your business you might be trained […] This is a public episode. If you would like to discuss this with other subsc...

No one wants to feel like a used car salesperson. Today, we talk about what to do to promote your business just the right amount. Everyone of us has a comfort level when it comes to promoting ourselves and our business. That is, until we recognize that the work that we’re doing is actually meant […] This is a public episode. If you would like to discuss this with other subscribers or get access to...

In episode 24, I answer a question I’m often asked. Which programs and coaches should I sign up for and how do I make the most of them? It can be totally overwhelming deciding which products will help you grow your business, which coaches can zero in on the things you need help with, and […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus e...

In episode 23 of the podcast, I share 4 tricks that helped me grow my business. When it comes to having your own business, you’re the boss. You can do what you want, when you want. Of course we all know that you only get results from doing the “right things” in your business. Unfortunately, […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonu...

In episode 22 of the podcast, I share my experiences starting new businesses and why it’s totally okay. Failed businesses are nothing to be ashamed of! You know that statistic that 4 out of 5 businesses fail? When you think about these numbers it can be really depressing, especially if you’re just starting out and […] This is a public episode. If you would like to discuss this with other subscribe...

In episode 21 of the podcast, we look at how to figure out what you should charge in your business. When you’re first starting out online, it can be tough deciding on an entrepreneurial pricing strategy for your products and services. So today we’re talking about how to choose what price you should be charging, […] This is a public episode. If you would like to discuss this with other subscribers...

In episode 20 of the podcast, we’re talking about how to look good in pictures for your website. One of the advantages of having a personal brand is that people can connect with you as a person. But it can be tough to convey who you are in a split second that it takes someone […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, vis...

In episode 19 of the podcast, we discuss why it matters who you are online and how you represent yourself. How does your online persona match up to the “real” you? When you meet someone who you’ve watched from afar online… how likely is it that their online persona is really how they are in […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonu...

In episode 18 of the Off The Charts Business Podcast, I talk with Laura Hames Franklin about the right and left brain and why we should make the most of both hemispheres. We keep hearing how important it is to use both sides of our brain… especially as we continue to create a new world […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus epi...

In episode 17 of the Off The Charts Business Podcast, we take a look at the elevator speech and how you can go about creating your own. You know when you meet someone at a cocktail party, networking event, or in the elevator at the publishing house… and you don’t know how to answer the […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus epi...

In episode 16 of the Off The Charts Business Podcast, we talk about the frustrating catch 22 that many entrepreneurs are faced with when creating a business. When you’re just starting out, should you invest in web design or focus on getting clients first? It can be hard to figure out what you need to […] This is a public episode. If you would like to discuss this with other subscribers or get acce...

In episode 15 of the Off The Charts Business Podcast, we look at how content creation doesn’t have to be overwhelming. If you’ve started to learn about blogging, video marketing, podcasting, and e-book writing, then you know how important content is to attracting new customers for your business. The problem? It’s easy to get stuck on […] This is a public episode. If you would like to discuss this...

In episode 14 of the Off The Charts Business Podcast, I talk about how to set goals in a useful way that won’t end up discouraging you. You can set goals for the number of people you’d like to sign up for your programs, the number of clients you’d like to have on a monthly […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit...

In episode 13 of the Off The Charts Business Podcast, we look at what happens after someone joins your email list. You already send regular newsletters to your list (or you should be)… Newsletters are important touch points to provide value and stay in touch with your tribe. But an autoresponder series works like a […] This is a public episode. If you would like to discuss this with other subscrib...

In episode 12 of the Off The Charts Business Podcast, I share tips on how to land speaking gigs even if you’re just getting started. One of the things that many of us want to do more of in our business is to get out to more conferences and speak on stage. While I’m not […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mome...

In episode 11 of the Off The Charts Business Podcast, I talk about a controversial topic. Whether you should travel while you’re building you business. If you’re starting a business because you want to be location independent, I get it, and it’s one of the reasons I started an online business too. In this podcast […] This is a public episode. If you would like to discuss this with other subscriber...

In episode 10 of the Off The Charts Business Podcast, I talk about one the most important skills to master as you grow your business – delegation. The reality is that there’s only so much work you can do in 24 hours. As your business grows, and you get more clients, start to sell more […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus epis...

In episode 9 of the Off The Charts Business Podcast, we look at your business model and whether it supports the lifestyle you want. If you’re anything like me, you started your business without much of a business plan… and no idea what business models you’d be putting in place. Maybe you looked around at […] This is a public episode. If you would like to discuss this with other subscribers or get...

In episode 8 of the Off The Charts Business Podcast, I share my tips for getting things done. I often get asked how I get so much stuff done. This question stops me in my tracks because I don’t see it that way, I always feel like there’s something else to be done… but I […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mom...

In episode 7 of the Off The Charts Business Podcast, we look at how to keep receipts neat and tidy. Something that can make us entrepreneurs a little bit frustrated. When it comes to tracking expenses in your business, there’s nothing more annoying than trying to organize all your paper receipts. Been there, done that. I […] This is a public episode. If you would like to discuss this with other su...

In episode 6 of the Off The Charts Business Podcast, we look at the myth of free content. It’s a common misconception that if you give away some of your best content for free… you’re going to make fewer sales or get fewer clients. In reality, it’s the opposite. The more high value stuff you […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonu...