Nurture Small Business

As society becomes more diverse, hearing from and working with many communities will only become more crucial for businesses. Julye Williams , founder of the Project 2043 Institute , has dedicated her career to promoting a healthy multiracial society. Her work helps businesses and organizations that want to become more inclusive and diverse in their operations. The key to diversity, equity and inc...

As a business owner, how do you demonstrate credibility in your industry? That’s Michael DeLon’s area of expertise. As president of Paperback Expert , he helps business owners tell their stories by publishing bestselling books. With a physical book showcasing your unique business journey and knowledge, you instantly leave an impression on prospects. Michael’s credibility marketing strategies have...

How can businesses avoid driving their employees to resign? Artemis Partnership managing partner Bob Wiesner has an answer. Rather than accepting every available opportunity, he recommends focusing on slam dunks. Those projects that highlight your business’s strengths, or clients who match your ideal demographic. By keeping your pipeline focused, your business wins more and your staff feels more m...

Leslie Hassler, founder of Your Biz Rules , is back to discuss making the tight labor market and how to make your business attractive to candidates. The business-employee relationship is a two-way street. Learn how to sell your business’s value, culture, and future to potential hires. Tell your business’s story by living and breathing your mission and values. Finally, don’t underestimate the benef...

While passion may not pay the bills, it doesn’t have to be at odds with profit. Leslie Hassler joins us on the Nurture Small Business podcast with her unique Scaling Rich™ Method . She teaches us how to strategically manage business growth. Leslie outlines the steps to build sustainable business models and stop money leaks. With smart scaling strategies, the rewards benefit you and your team. Be s...

Improv isn’t just for comedy; it can help your business too! Join us and Cassandra Quinn , team development advisor and Goldman Sachs 10,000 Small Businesses program alum. We dive into Cassandra’s history with improv and theater, and how it has shaped her business journey. Corporate role play can be a useful tool for training and for practicing your sales skills. Learn how to use Cassandra’s metho...

Have you ever walked away from a tough business conversation, and wished you could have handled it better? Today we’re joined by Jerry Fu , professional conflict resolution coach at Adapting Leaders . Jerry used to be very conflict averse himself, until he discovered a path to leadership through his pharmaceutical career. How do you advocate for yourself in a difficult work situation? How do you b...

This week on Nurture Small Business, we’ve got a double feature! We’re joined by Shreya ‘Ninja By Night’ Banerjee and Paul ‘Skittles’ Counts , co-founders of Marketing Counts , to talk organic digital marketing. Learn how to develop a marketing strategy that doesn’t rely on vanity metrics or passing fads. Email lists, multi-platform strategies, and even TikTok videos may have more value than you r...

In today’s digital landscape, ‘hacking’ isn’t the codebreaking you see in movies. It’s phishing messages, designed to deceive you into handing your passwords over. This week, we’re joined by Ross Feldman , CTO of Better Call IT . We talk about the importance of password managers and two-factor authentication in keeping your accounts safe. As a bonus, we learn about how your business can streamline...

If you want your business to succeed, adaptation is key. Bethany Meadows , president of Vertical Solutions Media , talks to us about how to adapt and stay relevant in today’s market landscape. Five year plans are out, and 90 day sprints are in. Bethany shares how she generates leads through low-cost affiliate relationships. As a home business owner and parent, she has insight into finding work-lif...

This Senate bill may have some unintended consequences for small businesses, according to consultant Andrea Hill . Join us as we take a magnifying glass to S.2992. This bill proposes to level the playing field between large and small businesses. Worryingly for small business owners, it actually contains some serious pitfalls. Chief among them: access to data security, and competition with large on...

Just like a fine wine and cheese pairing, a great business needs a great strategy to go with it. Angela Rakis , founder of Favorite Daughter, LLC , joins us to discuss creating memorable customer experiences in the food and hospitality industries. We talk about the retail distribution process and how a new food product graduates from the home kitchen to grocery store shelves. Tune in to learn abou...

Today’s workforce culture is all about freedom— freedom to work from home, to set boundaries, and to make your voice heard in the workplace. For employers, it can be challenging to hire and retain employees in a labor market that changes just as rapidly as new technology. In this episode, we sit down with Curt Tueffert of DXP Enterprises to talk about how workers’ expectations have shifted in the...

Running a small business is no easy feat, but few industries pose as many challenges as the cannabis industry. Eric Robichaud , CEO of Green Goddess Supply , joins us to talk about his journey from software engineer, to digital marketer, to leader of a cannabis industry enterprise. Learn how Green Goddess Supply began as an Amazon-based experiment and grew into an independent manufacturer and whol...

Your expertise has more value than you may realize. Have you ever considered sharing your hard-won knowledge with up-and-coming peers in the form of a group coaching program? Chris Williams, the founder of Group Coach Nation , has unlocked a whole new market in leading high-ticket Masterminds that can fetch up to $10K per seat. He now teaches business owners to do the same from concept to filling...

Jeremy Streten has worked with over 5000 clients throughout his career and documented when they had success and when they faced pitfalls legally. He talks about those from start up to exit strategy with 13 distinct business lifecycles. This is all laid out in his book The Business Legal Lifecycle .   Jeremy shares how some businesses, not wanting to spend legal fees, lose large sums of money well...

Joseph Wilkins is the founder of FunnySalesVideos.com. As habits shifted from television to online, Joseph discovered that sales videos that create attention-grabbing viral style content entertain viewers into making immediate purchases. He has had two decades of experience with video production, hundreds of millions of TV & online views, and hundreds of millions of dollars in tracked sales. ...

When it comes to workplace compliance issues, like sexual harassment or discrimination, we need to hear the human side. Listen to our discussion with Tim Mousseau about building a positive company culture. What makes a “toxic” workplace? What are red flags to watch out for? How can workplace leaders contribute to making employees feel comfortable and heard? We’ll also dive into topics like giving...

Got an amazing new idea that you can’t wait to put out into the world? You might want to slow down and think about how to protect your IP. Do you know the difference between patents, trademarks, and copyrights? Or how to keep from losing your trademark? We cover all these questions and more with Devin Miller, of Miller IP Law . He’ll be giving us three simple tools to protect a business’s IP and t...

Season 2 has happened to correspond with Year 2 of the Coronavirus pandemic, and what a year it has been! As business owners, we have had to assess and adjust our strategies more rapidly than ever before. Given what has been going on in the world, it comes as no surprise that sales and marketing have become hot-button topics. Listen to a compilation of some of the most insightful pieces of wisdom...

In order to use the Swipe Up feature on Instagram, you need 10,000 followers. Meredith Kallaher joins us on today’s podcast dishing up all the goods. Listen and learn all about a strategy that allows swipe up without having 10,000 followers! Dig into Apple’s recent iOS updates and how they impact your marketing efforts plus what to do about it! And finally, those nasty little pixels, how to use th...

Dawn Verbrigghe, CEO of Jottful is our guest today. She talks about the 5 different growth engines: advertising, content marketing, virality, partnerships, and sales. Then gives amazing examples of each to show how you can leverage them. Her mission is about providing affordable solutions for small business websites, then connecting them with the resources they need to create powerful growth engin...

If you increase your website traffic by 26% and your conversion rate by 26%, you will effectively double your business! Join us as we chat with Michael “Buzz” Buzinsky from Buzzworthy Integrated Marketing. Focusing on these 3 benchmarks will get you there: increase traffic, convert more, and increase the revenue per client.   Buzz talks about how to increase traffic to your website with more than...

Do you have broken links on your website? Is your website mobile-friendly? How is your user experience? Issues like these areas need to be addressed before you can make any headway with search engines.   From Jewelry Designer to SEO and SEM expert, Eric Seropyan , founder of ThisIsMySouthBay.com , joins us this episode to break down what steps you can take to optimize your website and get better s...

Many small business owners and solopreneurs are stuck in the “always hustling salesperson” trying to figure out how to get more referrals. But how do you consistently get referrals without asking? Stacey Brown Randall , the creator of 2 online signature programs – Growth by Referrals and Sticky Client Experience , joins our podcast today and shares how to make your business referrable to get refer...