Numbers and Narratives

Welcome to another insightful episode of "Numbers and Narratives." Today, hosts Sean Collins and Ibby Syed delve into the world of data-driven marketing with a special focus on customer segmentation, recommendation engines, and personalized email automation. Drawing from his extensive experience as a data scientist and his current role at Cotera, Ibby shares invaluable tips on transition...

Today, we are are joined by Todd Unger, the Chief Experience Officer at the American Medical Association. Todd dives deep into the evolving realm of customer experience, discussing his new book, "The Ten Second Customer Journey," and sharing pivotal insights on integrating marketing, product development, e-commerce, and customer service.  This episode promises to shed light on how busine...

On this week's episode of Numbers and Narratives, we dive deep with Jess Cervellon into the world of customer experience and data analytics. Jess highlighted the transformation of customer service into customer experience, emphasizing the proactive use of data to enhance the customer journey. We explored practical tools like Klaviyo and Postscript that streamline communication, while also add...

Today's episode is with Eli Weiss, VP of Retention Advocacy at Yotpo. Eli shares his rich insights on the importance of simplicity and personalization in commerce. He delves into how businesses can enhance customer retention by incentivizing existing behaviors rather than creating new ones. Eli also highlights the challenges and triumphs of his career journey, from his early days of travel an...

Today, we sliced through the digital jungle with Brad Redding of Elevar, uncovering how your data isn't just numbers – it's the storyline of your business.  We dove deep into leveraging server-side tracking for unparalleled reliability, mastering Meta shops for customer acquisition, and the significance of first-party data in a cookie-less world.  Brad gave us the playbook for amping up...

In today’s episode, “Unifying Customer Data for Profits,” we're joined by Rachel Smith, one of the founders of Rex Collective and a seasoned retention marketer to peel back the layers of personalized marketing strategies that are powering profits for e-commerce businesses. With Rachel’s we deep dive into understanding why both smaller and larger brands are benefiting from tools like data ware...

Prepare to be intrigued as we unravel the unconventional journey of Mike, an ex-professional fighter who's now knocking out the competition in the digital realm as the founder and head of No Limit Email.  As we maneuver through the maze of customer engagement, Mike drops value bombs on designing surveys that do more than just interrogate – they convert. He shares the secret sauce of asking qu...

Unlock the mysteries of data-driven marketing as we, Ibby Syed and Sean Collins, share our personal experiences from Peloton to Bilt Rewards, revealing how a deep dive into customer data can elevate your business's customer experience.  This episode is a treasure trove of marketing insights, from the art of objective testing in marketing strategies to the delicate dance between short-term tac...

Listen to this episode to go on a transformative journey with our latest guest, Amit Bapat, whose career leap from materials science engineer to investment banker, and eventually to a life and mindset coach, exemplifies the power of aligning purpose with profession. In a riveting exchange, we traverse Amit's eclectic path, unpacking the pivotal lessons from his stints at McKinsey, University...

Ever marvel at the precision required to send the perfect message at the perfect moment? This is the realm of Paul Meinshausen, the data science virtuoso and founder of Aampe's, who joins us to reveal the transformative impact of timing in the FinTech and food delivery sectors. Transitioning from the structured world of the U.S. Department of Defense to the dynamic pace of startup life in Ind...

Embark on a journey into the heart of customer experience as Rebecca Blount unveils the power of data in creating unforgettable interactions. Our enlightening chat traverses the secrets of Coterie's success in elevating the mundane to the luxurious, even when it comes to something as everyday as selecting premium diapers. By expertly blending empathy with analytics, Rebecca demonstrates how b...

Unlock the secrets to customer loyalty as Rome Arnold joins us to dissect the symbiotic relationship between marketing and retention, delivering insights from his extensive experience in the eldercare industry. Rome emphasizes the long game, cautioning against the nearsighted focus on customer acquisition costs without considering lifetime value. We navigate the delicate balance of immediate expen...

Unlock the secrets of email marketing with Sonja Grasser. Our latest episode promises to arm you with the strategies you need to personalize your customer's journey using historical data and predictive analytics. We don't just talk shop; we give you an insider's look at what it takes to make the most of the first 30 days of customer interaction—a crucial period that can make or brea...

Unlock the secrets of a trailblazing marketing strategy with our latest guest, Kaleb, a growth expert at Katalyst and an entrepreneur with sharp instincts for user acquisition. Prepare to have your mind expanded as Kaleb spills the beans on building an experimentation mindset that's crucial for capturing and retaining customers. We take an investigative approach into the world of data-driven...