Nudge

For many, marketing is about getting as many people as possible to sign up for your product or service. It’s about getting people through the door. However, that’s just part of the process. To run an effective business you have to make sure the customer sticks around and you have to make sure you attract the right customer. In this episode, Ramli John walks through his tips to help customers onboa...

All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positionin...

Most marketers have spent years studying the profession either on the job or in education. And yet, when it comes to positioning, something which is fundamental to every aspect of marketing, most of us struggle. In this episode, I chat with positioning expert April Dunford on why that is and her plan to solve it. The Science of Marketing Course: https://scienceofmarketing.teachable.com April’s boo...

The Science of Marketing Course: https://scienceofmarketing.teachable.com Marketing is tough. 25% of all marketing budget is wasted. Most marketers don't know the science behind what works. The Science of Marketing course, created for Nudge listeners, is here to solve that. This four-part course reveals how behavior science and consumer psychology can boost each stage of the marketing funnel. In t...

In this special end of year episode we revisit some of the best insights shared on the show in 2020. We hear how to ask your customers the right questions, how to plan for 2021 and how to overcome burnout and stress in your job. Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

There’s endless advice for entrepreneurs out there. It's overwhelming. With so many success stories it’s hard to know who to follow. In this episode, I debunk many of those stories and reveal the real science behind success. I’m joined by Melina Palmer, host of the Brainy Business podcast and we discuss three lessons, backed by science, that every entrepreneur should know. Melina’s podcast, Brainy...

Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers across the globe, yet they don’t always work as expected. In this episode, I chat with Dr Michael Hallsworth, managing director of the BIT North American about some empirical evidence that reveals if nudges really work. Michael’s book Behavioral Insights:...

Does money motivate you? For most of us, we’d probably say yes. We work 9-5, five days a week for money. We can’t live without it. It’s normal to think that money therefore is the ultimate motivation. If you want someone to do something just pay them, right? My guest today, Dr Michael Hallsworth managing director of the BIT North American unit shares a different point of view. Michael’s book Behav...

Most businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put off buyers. Getting your price right isn’t easy. In this episode, I chat with pricing expert Ammanuel Selameab about the common pricing mistakes and how to avoid them. Ammanuel’s company Run Pricing Tests: www.runpricingtests.com Sign up to the Nudg...

We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I’m joined by Eve Turow-Paul, a globally recognized expert on food. We discuss our modern-day obsession with food, our irrational views of what we like, and studies that show how marketing distorts our...

What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water. Blindsight book. getbook.at/blindsight Sign u...

What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss how brands change how we perceive a product, what happens in our brains when we see a brand and what makes some brands more memorable than others. Blindsight b...

Some of us love it, some of us hate it, but is it good for us? In this episode I’m joined by Dr Emma Byrne where we discuss how swearing can make you more resilient, how it can increase your trustworthiness and how it changes from country to country.  Emma's book: Swearing is Good For You  Sign up to the Nudge mailing list

Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what happens when growth hacks fail and a smarter way to plan your marketing. Lost and Founder, Rand's Book SparkToro Get a Free Trial HBR article Sign up to the Nudge Mailing list

Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at their jobs, instead it's because they haven’t found their audience. In this episode, Rand Fishkin, founder of SparkToro, Inbound.org and Moz explains how to find the right audience for your product or s...

Have you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever create something that resonates? In today’s show, Jeff Gothelf, coach, author and keynote speaker, will talk through simple steps to get your side hustle up and running.  Link to Jeff’s book Forever Employable: https://amzn.to/30rP2ue  Sign up to the Nud...

How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover the decoy effect, how to increase prices without losing buyers and the power of free.  Leigh's book The Psychology of Price: https:/...

Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.  Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE Leigh's ag...

Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder of Applied and formally of the UK’s Behavioural Insights Team. In this episode we highlight the mistakes most hiring managers make and how to avoid them. Get started with a 14 day free trial of Applied...

Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the leanest organizations grow to multi-million dollar brands. Today I’m chatting with Georgiana Laudi who has helped many SaaS businesses grow from one employee to thousands. In this episode we chat throu...

The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the science behind adverts that really work, why emotion is important but not everything, and gives an analysis of the best ad from 2019. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: https...

Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling author of the consumer psychology book Decoded. In the show we chat about the importance of first impressions in marketing, how you’re more likely to spot a McDonald’s logo when you’re hungry, and the tric...

The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still fa...

Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of touch or irrelevant? In today’s show I’m joined by Joel Klettle, founder of Business Casual Copywriting. We cover why attempting to understand consumers before you start marketing to them is more importa...

According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them.  Link to R...