Thomas Umstattd Jr.

Novel Marketing

Arts EN ↓ 504 episodes

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

Author

Thomas Umstattd Jr.

Category

Arts

Podcast website

www.authormedia.com

Latest episode

Jul 8, 2026

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Episodes

From Passion to Print: How to Run an Independent Publishing Company 23.08.2023

Learn how running your own independent publishing company compares with publishing with a small house and how you can start your own company. You can find the blog version of this episode HERE . The post From Passion to Print: How to Run an Independent Publishing Company appeared first on Author Media . Support the show

How to Get Book Clubs to Pick YOUR Book 16.08.2023

Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly. You can find the blogpost version of this episode HERE . The post How to Get Book Clubs to Pick YOUR Book appeared first on Author Media . Support the show

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson 09.08.2023

Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page. You can find the blogpost version of this episode HERE . The post From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson appeared first on Author Media . Support the show

How the Hollywood Strikes Will Help (& Hurt!) Authors  19.07.2023

Find out how the actors and screenwriters strikes will affect authors and provide some unprecedented opportunities. You can find the blogpost version of this episode HERE . The post How the Hollywood Strikes Will Help (& Hurt!) Authors appeared first on Author Media . Support the show

Substack for Authors: An Exciting Opportunity or Just Hype? 12.07.2023

Find out the advantages and limitations of Substack for authors with various platform-building strategies. You can find the blogpost HERE . The post Substack for Authors: An Exciting Opportunity or Just Hype? appeared first on Author Media . Support the show

How to Make Money as an Author Assistant 05.07.2023

If your publishing journey is sapping your bank account, learn how working as an author assistant will help you earn and learn simultaneously. You can find the blogpost for this episode HERE. The post How to Make Money as an Author Assistant appeared first on Author Media . Support the show

The Tortoise Release Method: Why Slow and Steady Beats Rapid Release  28.06.2023

Avoid author burn out by establishing a sustainable publishing pace for the next 20 years. Learn how and when to plan your publishing tasks. You can find the blogpost version of this episode HERE . The post The Tortoise Release Method: Why Slow and Steady Beats Rapid Release appeared first on Author Media . Support the show

The Lifecycle of a Book: How to Extend Your Book’s Life With Effective Marketing 21.06.2023

Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books. You can find the blogpost version of this episode HERE . The post The Lifecycle of a Book: How to Extend Your Book’s Life With Effective Marketing appeared first on Author Media . Support the show

Trim to Win: Why Saying ‘No’ is Crucial for Publishing Success: A Pruning Story 14.06.2023

I have crepe myrtle trees in my front yard that have grown out of control. A neighbor noticed and gave me some tips on how to prune them to a manageable size. I took her advice and pruned the trees aggressively, but soon they were out of control again. Again, my neighbor came by and […] You can find the blogpost version of this episode HERE . The post Trim to Win: Why Saying ‘No’ is Crucial for Pu...

Good Brands Vs. Big Brands  07.06.2023

Find out if it's better to create an author brand that is good or big. Discover the difference between the two and which should come first. You can find the blogpost version of this episode HERE . The post Good Brands Vs. Big Brands appeared first on Author Media . Support the show

How to Hook Readers in the First 50 Pages 31.05.2023

Learn how to optimize that tiny window to grab your reader within the first 50 pages and convince them to finish your book. You can listen to the blog post version of this episode HERE . The post How to Hook Readers in the First 50 Pages appeared first on Author Media . Support the show

The Amazing Power of Reader Surveys  24.05.2023

Find out why and how creating a reader survey can improve and transform your writing and relationship with readers. You can find the blogpost version of this episode HERE . The post The Amazing Power of Reader Surveys appeared first on Author Media . Support the show

How to Get Good Website Stats 17.05.2023

Two important tools will help you see your website's stats clearly. Find out which tools you need and what they tell you. You can find the blogpost version of this episode HERE . The post How to Get Good Website Stats appeared first on Author Media . Support the show

How to Turn a Podcast Episode into a Blog Post 10.05.2023

Learn how turning your podcast content into a blog post can benefit you, your readers, and your website, and discover tools to help you get it done. You can find the blogpost version of this episode HERE. The post How to Turn a Podcast Episode into a Blog Post appeared first on Author Media . Support the show

How to Thrive as an Author in Your Twilight Years 03.05.2023

Learn how to clarify your writing goals, avoid damaging shortcuts, and write a book in retirement. You're never too old to start writing. You can find the blogpost version of this episode HERE . The post How to Thrive as an Author in Your Twilight Years appeared first on Author Media . Support the show

How to Find Your Timothy   26.04.2023

One person's opinion about your book is more important than anyone else's. Discover who it is and how to find them before you publish. You can find the blogpost version of this episode HERE. The post How to Find Your Timothy  appeared first on Author Media . Support the show

How to Take Advantage of Email Drip Marketing as an Author 19.04.2023

Find out what to write in your first emails to new subscribers so they're thrilled to read your emails and reluctant to unsubscribe. You can find the blogpost version of this episode HERE. The post How to Take Advantage of Email Drip Marketing as an Author appeared first on Author Media . Support the show

How to Convince Readers to Read *Your* Book Next 12.04.2023

Learn five steps to creating a compelling pitch that will pique the interest of publishers, agents, editors and readers. You can find the blogpost version of this episode HERE. The post How to Convince Readers to Read *Your* Book Next appeared first on Author Media . Support the show

How to Nail a Hostile Media Interview   05.04.2023

Don't shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish. You can find the blogpost version of this episode HERE. The post How to Nail a Hostile Media Interview  appeared first on Author Media . Support the show

How to Always Write Better Than Chat GPT 29.03.2023

You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn how to discover and leveraging your edge in your genre. You can find the blogpost version of this episode HERE. The post How to Always Write Better Than Chat GPT appeared first on Author Media . Support the show

How to Prepare for Your First Webinar   22.03.2023

Grow your email list, get to know your audience, and boost your income potential by learning how to host an author webinar. You can find the blogpost version of this episode HERE. The post How to Prepare for Your First Webinar  appeared first on Author Media . Support the show

The 2023 Book Launch Blueprint 15.03.2023

Registration for our annual course is now open. Find out what you'll learn, what's been updated, and if it's the right course for you. You can find the blogpost version of this episode HERE. The post The 2023 Book Launch Blueprint appeared first on Author Media . Support the show

Why Many People Are Afraid to Buy Books (Marketing Psychology) 08.03.2023

Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.  You can find the blogpost version of this episode HERE. The post Why Many People Are Afraid to Buy Books (Marketing Psychology) appeared first on Author Media . Support the show

How to Successfully Market a Children’s Book 01.03.2023

Learn the innovative and old-fashioned ways successful authors market a children's book to kids, parents, teachers, and librarians. You can find the blogpost version of this episode HERE . The post How to Successfully Market a Children’s Book appeared first on Author Media . Support the show

How a War Between China and Taiwan Would Change Reading, Writing, and Publishing   22.02.2023

Learn how geopolitics affect supply chain issues for authors and how to continue writing amid political or economic disruptions. You can find the blogpost version of this episode HERE . The post How a War Between China and Taiwan Would Change Reading, Writing, and Publishing  appeared first on Author Media . Support the show

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