Thomas Umstattd Jr.

Novel Marketing

Arts EN ↓ 504 episodes

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

Author

Thomas Umstattd Jr.

Category

Arts

Podcast website

www.authormedia.com

Latest episode

Jul 8, 2026

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Episodes

133 – How to Find and Work with an Editor with Karen Ball 17.04.2018

Good marketing helps a bad book fail faster. To succeed, you need a great book and for that, you need a great editor. In this episode, learn how to find and work with an exceptional editor with special guest Karen Ball. You can find the blogpost version of this episode HERE. The post 133 – How to Find and Work with an Editor with Karen Ball appeared first on Author Media . Support the show

131 – How to Increase Your Email Delivery 05.04.2018

Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully. You can find the blogpost version of this episode HERE. The post 131 – How to Increase Your Email Delivery appeared first on Author Media . Support the show

130 – Myths Authors Believe   27.03.2018

In this episode, we are going to talk about a few of the myths and lies writers are prone to believe which can derail us or send us in wrong directions or keep us from going in the direction we should be headed.   You can find the blogpost version of this episode HERE . The post 130 – Myths Authors Believe  appeared first on Author Media . Support the show

How to Build an Email List Before Your First Book Comes Out Using Short Stories 20.03.2018

Are you putting the cart before the horse? Learn how to build your email list before your book comes out by writing short stories. You can find the blogpost version of this episode HERE. The post How to Build an Email List Before Your First Book Comes Out Using Short Stories appeared first on Author Media . Support the show

How to Blog Your Book 19.03.2018

You can blog your book ahead of time. You just need to do it the right way. Learn how to blog your book and what traps and pitfalls to avoid. Blogging can help you create a best seller. Here is everything you need to turn your blog posts into an amazing book. You can find the blogpost version of this episode HERE. The post How to Blog Your Book appeared first on Author Media . Support the show

128 – Taking Novel Marketing to the Next Level 14.03.2018

Show Outline Introduction: Episode 1 was on Oct 7, 2013 A lot has happened over the last four and a half years. Jim has won half a dozen book awards Thomas spent time as the marketing director for a publishing company. We went a couple of years only posting every other week. Starting summer of […] You can find the blogpost version of this episode HERE . The post 128 – Taking Novel Marketing to the...

127 – How to Connect with Anyone in the World   06.03.2018

In this episode, we talk about connecting with anyone in the world that you want to. In the last two episodes, we talked about why Word of Mouth is not working and How to Make Word of Mouth Work for You by connecting with Mavens, Connectors, and Salespeople. But HOW do you meet these people? You can find the blogpost version of this episode HERE. The post 127 – How to Connect with Anyone in the Wo...

126 – How to Make Word of Mouth Work for You 27.02.2018

In this episode, we talk about how you can make Word of Mouth work for you. Spoiler Alert: some people are more important to spreading your idea than others. Find out who those people are and how to reach them. You can find the blogpost version of this episode HERE. The post 126 – How to Make Word of Mouth Work for You appeared first on Author Media . Support the show

125 – Why Word of Mouth Isn’t Working for Your Book 20.02.2018

In this episode of the Novel Marketing podcast, we’re going to talk about what has been consistently cited as the number one way to sell books … Word of Mouth.     You’ve heard that, yes? Studies have shown that Word of Mouth sells more books than any other marketing method by far … but today […] You can find the blogpost version of this episode HERE. The post 125 – Why Word of Mouth Isn’t Working...

124 – How to be a Healthy Writer with Joanna Penn 13.02.2018

Bestselling author Joanna Penn shares how you can reduce your pain, improve your health, and build a writing career for the long term.  You can find the blogpost version of this episode HERE . The post 124 – How to be a Healthy Writer with Joanna Penn appeared first on Author Media . Support the show

123 – What the New Facebook Changes Mean for Authors 06.02.2018

The 2018 changes to Facebook are changing what works and what doesn't work for authors and books. Listen to this episode to learn how to make Facebook work for your writing. You can find the blogpost version of this episode HERE. The post 123 – What the New Facebook Changes Mean for Authors appeared first on Author Media . Support the show

122 – How the 2018 Tax Changes Affect Authors 01.02.2018

In this episode, we talk with an author-friendly CPA about the impact of the new 2018 tax plan on authors. This is the biggest change to the tax code since the 1980s. Come April 15 you will be glad you listened to this episode! You can find the blogpost version of this episode HERE. The post 122 – How the 2018 Tax Changes Affect Authors appeared first on Author Media . Support the show

Email Marketing for Humans with Bryan Cohen 23.01.2018

Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers want to see. The post Email Marketing for Humans with Bryan Cohen appeared first on Author Media . Support the show

How to Get to Know Your Readers 16.01.2018

Knowing your readers allows you to connect with them through your writing and marketing. These 5 tools will help you understand your readers. You can find the blogpost version of this episode HERE. The post How to Get to Know Your Readers appeared first on Author Media . Support the show

119 Working with Beta Readers, Crowdfunding, and More with Curt Iles 09.01.2018

In this episode, we’re not going to be talking theory, but real-world examples of an author using the principles we talk about on Novel Marketing. You can find the blogpost version of this episode HERE. The post 119 Working with Beta Readers, Crowdfunding, and More with Curt Iles appeared first on Author Media . Support the show

118 – Book Marketing 101: Marketing Funnels 03.01.2018

When you don't have good book sales, evaluate your marketing funnel. Learn how to create a process that converts. You can find the blogpost version of this episode HERE. The post 118 – Book Marketing 101: Marketing Funnels appeared first on Author Media . Support the show

117 – How to Plan a Successful New Year with Tracy Higley 28.12.2017

A strategic plan is crucial for your success as an author. Learn how to assess your resources and find motivation to achieve your writing dream. You can find the blogpost version of this episode HERE. The post 117 – How to Plan a Successful New Year with Tracy Higley appeared first on Author Media . Support the show

116 Important Changes GoodReads Giveaways 20.12.2017

GoodReads giveaways, one of the most cost-effective book promotion tactics, are changing. Here's everything you need to know about giving away books on GoodReads. You can find the blogpost version of this episode HERE . The post 116 Important Changes GoodReads Giveaways appeared first on Author Media . Support the show

115 –  Why Traditional Authors should NEVER pay for marketing 13.12.2017

Publishers pressure novelists to build a platform. Many authors see spending money on book marketing as part of the job. Here's why that's a mistake. You can find the blogpost version of this episode HERE. The post 115 –  Why Traditional Authors should NEVER pay for marketing appeared first on Author Media . Support the show

114 – Five Kinds of Author Homepages 06.12.2017

Different kinds of authors need different things from their home pages. Make sure you have the right kind of homepage for your author website.  You can find the blogpost version of this episode HERE. The post 114 – Five Kinds of Author Homepages appeared first on Author Media . Support the show

113 – Content Marketing With Joanna Penn 29.11.2017

New York Times Bestselling Indie Author Joanna Penn talks about how novelists can use content marketing to promote your book. You can find the blogpost version of this episode HERE. The post 113 – Content Marketing With Joanna Penn appeared first on Author Media . Support the show

Where to Build Your Platform As an Unpublished Novelist 22.11.2017

Now is the best time to start building your platform. Learn what to work on and what not to waste your time on. You can find the blogpost version of this episode HERE. The post Where to Build Your Platform As an Unpublished Novelist appeared first on Author Media . Support the show

How to Write Bestselling Back Cover Copy 15.11.2017

Your book’s front cover may get someone’s attention, but the back cover copy gets their money. That copy can make or break your marketing efforts. Learn how to write amazing copy. You can find the blogpost version of this episode HERE . The post How to Write Bestselling Back Cover Copy appeared first on Author Media . Support the show

110 – 11 Ways Proven to Draw Readers to Your Novel’s Website 08.11.2017

In this podcast episode, we tell you what will thrill your readers on your author website and make them want to come back. You can find the blogpost version of this episode HERE . The post 110 – 11 Ways Proven to Draw Readers to Your Novel’s Website appeared first on Author Media . Support the show

12 Chrome Extensions Every Author Needs 01.11.2017

If you’re using regular Chrome you are missing out. In this episode, we talk about 12 extensions to help make you a more productive, better writer. You can find the blogpost version of this episode HERE . The post 12 Chrome Extensions Every Author Needs appeared first on Author Media . Support the show

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