Thomas Umstattd Jr.
Novel Marketing
The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
Author
Thomas Umstattd Jr.
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
How to Start an Author Podcast 06.04.2020 1:04:01
Podcasting is one of the hottest marketing techniques for authors right now and for good reason. In this episode you will learn how to start your own podcast. You can find the blogpost version of this episode HERE. The post How to Start an Author Podcast appeared first on Author Media . Support the show
How to Quiet Your Inner Editor (so you can write faster) 30.03.2020 33:34
James L. Rubart shares ten tips to quiet your inner editor. You can find the blogpost version of this episode HERE. The post How to Quiet Your Inner Editor (so you can write faster) appeared first on Author Media . Support the show
How to Build Your Platform During Your Social Distancing 23.03.2020 29:51
10 ways to progress as a writer while everything else is on hold. You can find the blogpost version of this episode HERE . The post How to Build Your Platform During Your Social Distancing appeared first on Author Media . Support the show
How to Get More Book Reviews with Jim Kukral 16.03.2020 32:35
The more reviews you have, the more books you sell. And the more books you sell, the more reviews you get. You can find the blogpost version of this episode HERE . The post How to Get More Book Reviews with Jim Kukral appeared first on Author Media . Support the show
Kickstarter Tips and Tricks With Chris Fox 09.03.2020 38:05
Learn how to run a successful crowdfunding campaign with Chris Fox. You can find the blogpost version of this episode HERE. The post Kickstarter Tips and Tricks With Chris Fox appeared first on Author Media . Support the show
What Indie Authors Need to Know About Kindle Unlimited with Lacy Williams 02.03.2020 40:58
Kindle Unlimited (Affiliate Link), also called KU, is the "Netflix of ebooks." It costs readers $9.99 per month to get unlimited access to over one million ebooks. So, is it a good idea for your book to be in Kindle Unlimited? The post What Indie Authors Need to Know About Kindle Unlimited with Lacy Williams appeared first on Author Media . Support the show
How to Make Your Book More Popular (Marketing Psychology: Social Proof) 24.02.2020 37:44
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good. You can find the blogpost version of this episode HERE. The post How to Make Your Book More Popular (Marketing Psychology: Social Proof) appeared first on Author Media . Support the show
State of the Kindle 2020 17.02.2020 43:22
Learn about Kindle ebook trends in 2020 with Alex Newton of K-lytics. You can find the blogpost version of this episode HERE . The post State of the Kindle 2020 appeared first on Author Media . Support the show
How to Work With Fellow Authors To Sell More Books 10.02.2020 39:26
You are not in this alone! Authors who work together sell more books than lone ranger writers. You can find the blogpost version of this episode HERE. The post How to Work With Fellow Authors To Sell More Books appeared first on Author Media . Support the show
How to Rank in Amazon Search Results with Dave Chesson 03.02.2020 37:46
Learn Amazon SEO tips and tricks with guest Dave Chesson. You can find the blogpost version of this episode HERE. The post How to Rank in Amazon Search Results with Dave Chesson appeared first on Author Media . Support the show
How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology) 27.01.2020 32:50
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results. You can find the blogpost version of this episode HERE . The post How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology) appeared first on Author Media . Support the show
How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz 20.01.2020 36:44
Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising. You can find the blogpost version of this episode HERE . The post How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz appeared first on Author Media . Support the show
How to Create Urgency to Buy Your Book (Marketing Psychology) 13.01.2020 31:30
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good. You can find the blogpost version of this episode HERE . The post How to Create Urgency to Buy Your Book (Marketing Psychology) appeared first on Author Media . Support the show
How to Optimize Your Amazon Listing with Bryan Cohen 06.01.2020 37:54
A bad Amazon book page can hamper all your marketing efforts. Bryan Cohen tells authors how an optimized book page can drastically improve your sales. You can find the blogpost version of this episode HERE. The post How to Optimize Your Amazon Listing with Bryan Cohen appeared first on Author Media . Support the show
Productivity Tips for Authors With Joanna Penn 30.12.2019 33:16
Joanna Penn shares how to be productive in the new year. You can find the blogpost version of this episode HERE . The post Productivity Tips for Authors With Joanna Penn appeared first on Author Media . Support the show
The Enclave Files 23.12.2019 36:30
Get a behind-the-scenes look at what a traditional publisher's marketing director does. Find out which strategies work and which don't. You can find the blogpost version of this episode HERE. The post The Enclave Files appeared first on Author Media . Support the show
Marketing 101: How Readers Make Buying Decisions at Physical Bookstores 09.12.2019 45:34
The better you understand your reader’s customer journey, the more books you can sell. You can find the blogpost version of this episode HERE. The post Marketing 101: How Readers Make Buying Decisions at Physical Bookstores appeared first on Author Media . Support the show
Where to Find Mentorship for Your Publishing Career 02.12.2019 51:23
Do you ever feel alone in the writing journey? Or perhaps you are not sure what to do next. You don’t need to! In this episode Thomas talks about10 different places to find mentorship and the pros and cons of each. You can find the blogpost version of this episode HERE. The post Where to Find Mentorship for Your Publishing Career appeared first on Author Media . Support the show
Literary Universe Marketing 25.11.2019 34:40
Learn how connecting your books in a shared literary universe can help boost sales. You can find the blogpost version of this episode HERE. The post Literary Universe Marketing appeared first on Author Media . Support the show
Print On Demand vs Offset Printing for Indie Books 18.11.2019 34:27
Find out which printing method makes the best business sense for your book's genre and your author career. You can find the blogpost version of this episode HERE. The post Print On Demand vs Offset Printing for Indie Books appeared first on Author Media . Support the show
How to Combine 2 Different Websites Without Losing Search Rankings 11.11.2019 22:37
In this episode we talk about the right and wrong ways to combine websites. You can find the blogpost version of this episode HERE . The post How to Combine 2 Different Websites Without Losing Search Rankings appeared first on Author Media . Support the show
Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead 04.11.2019 44:07
In this episode we talk about why demographics are mostly useless and why you should use psychographics instead. You can find the blogpost version of this episode HERE . The post Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead appeared first on Author Media . Support the show
How to Use Marketing Data To Sell More Books 28.10.2019 32:22
You've collected data from your website, social media campaigns, and previous sales, but how does that data help your future book sales? You can find the blogpost version of this episode HERE . The post How to Use Marketing Data To Sell More Books appeared first on Author Media . Support the show
Public Speaking for the Introverted Writer with Joanna Penn 21.10.2019 36:04
Joanna Penn gives introverted writers tips and courage for overcoming fear of public speaking. You can find the blogpost version of this episode HERE. The post Public Speaking for the Introverted Writer with Joanna Penn appeared first on Author Media . Support the show
Bookstagramming on Instagram With Nadine Brandes 14.10.2019 43:47
Bookstagraming on Instagram With Nadine Brandes You can find the blogpost version of this episode HERE . The post Bookstagramming on Instagram With Nadine Brandes appeared first on Author Media . Support the show
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