Not-So-Common Common Sense

With a zero-to-none idea of the petroleum space, unravel how Divij Talwar, Adnan Kidwai, and Gautam Malhotra revolutionize this industry by giving India its most successful fuel-delivering e-commerce forum.

From running a small salon to building a famous D2C skincare brand, let's unravel this super exciting journey of Bella Vita Organics.

A basic startup made something as complex as logistics simpler, affordable & better by using the magic of technology. It left its rivals crying bitter tears by ruling the market space. Explore more here.

Did you know you can build a remarkable brand without investing much in marketing? This is the success story of the beauty and personal care brand Sugar Cosmetics. Learn how it became a unicorn and changed the beauty standards of India.   

Do you know that you can build a successful business with the right aspirations and strategies, even without high-class degrees and a professional team? Through this podcast, we will learn about the empowering journey of seven uneducated women and their cooperative movement, Mahila Griha Udyog Lijjat Papad.

From receiving the blame for being overhyped to tackling all the odds and becoming the number one conversational platform for enterprises, how did Gupshup travel this long journey?

It's unbelievable, but Mensa Brands attained coveted titles such as unicorn and billion-dollar brand in just six months. Is the success of Mensa short-lived, a scam, or is it a genuinely profitable brand? Dive into this podcast with us to explore more.

From receiving the glorious title of being the best and free to being bogged down for stealing data, learn the story behind Upstox: a not-so-ordinary stock marketing and investing platform!

From just one city to stores in 500 plus cities across India, from no network to a network of 200,000 salons and spas across India, how did Myglamm unravel so much success in just two years? Find out in this podcast.

A fitness startup that began for fun is reaping revenue in the millions today. It began its operations in just one city, with no equipment, and is now a massive unicorn from India. Learn more about it here!

From calling tribals stupid to educators angrily terminating contracts to Unacademy becoming one of the best and most reliable edtech companies, let's unravel how Unacademy traversed this journey!

Myntra is known for its chic products but also controversy. Some say that Myntra’s logo was derogatory towards women. How did Myntra become the fashion app it is today? What does the future of Myntra look like? Well, stay tuned, as we will find answers to all of these in our podcast.

From one small village in Gujarat to 18,500 villages, from a handful of farmers to 3.6 million farmers, from a freedom revolution to earning 61,000 crores, how did Amul become such a distinctive milk brand? We will introduce you to every element; come with us on this journey of Amul.

Smytten is creating a buzz in the cosmetic space by giving out products for free. How is this possible? Is Smytten's free products game fraud? Shockingly, the company earns millions in revenue. Find out here how it does it and more.

You must have heard about Zepto, and why won't you have heard about it! It's a magical app that sounds like it’s from a Marvel comic, with its claims to deliver groceries in less than ten minutes. Is this a false trap, some marketing gimmick, or an actual possibility? At this speed, will it kill all other grocery delivery apps in India? Find out in this episode.

How did just one small outlet of Chai Sutta Bar become 400? How did it travel from the city of Indore to over 190 cities and many foreign countries? Does Chai Sutta Bar sell cigarettes with tea like the name implies? How did such a simple idea become so popular? Let’s check out the world of Chai Sutta Bar and explore everything about it.

Stuck in long traffic, be it your car or a cab; nothing can get you to your office before your essential meeting unless you have a vehicle that can take you through thin spaces safely and quickly. This is what this transportation service company will do for you. Surprisingly, this idea has surpassed Ola & Uber. Learn more about it here.

The electronics startup could not find funding. Challenges pursued. How tough is it for a new company to compete with sumo brands like Sony & JBL? Can a startup break a monopoly? Can a new brand dominate an old market like the audio electronics market? Find out all these answers and more in today's podcast. 

magine an entrepreneur without any degree in the technical or engineering field who creates a powerful, new fintech startup that shifts people from the traditional credit market to a brand-new approach. What strategy does he follow to make his startup reach a $6.4 billion valuation? And what if we tell you that this startup has been constantly at a loss for the last three years? Is the startup tak...

Come and explore this startup journey of converting everyday eyewear into a fashion accessory. And how it was done with no initial funds or capital. Here’s the story of Lenskart, the revolution behind transforming boring and heavy eyeglasses into affordable and vogue.

Naveen Tewari, the founder of InMobi, is a well-known figure in the business world, because he developed the first unicorn in Indian history. His tale has become a tale that all entrepreneurs of India learn by heart as they develop their businesses. It is the motivation of millions. Let’s recap the story here and pick up on greatness.

IIT graduates are known for being really smart, right? But sometimes identifying the right business model can be very challenging, even for the great IITians. Let’s learn how sometimes a splash of creativity is what is needed when coming up with the right business model for your startup. And to find that creativity, you’ll have to step outside.

This podcast is about an ordinary middle-class man who did not quit even when he was left almost penniless. Just through mere grit, he built India’s first virtual second-hand automobile trading platform. Today, Cardekho is listed among the top unicorns with a total valuation in the billions. Learn the story here.

Most parents will do almost anything for their children. But would you quit your job and start creating your own skin care products to ensure your child’s safety? This is the story of Ghazal and Varun Alagh and through the power of their love, developed India’s favorite skincare brand.

Parents want the best for their kids. And what happens if they can’t find it? Most will compromise but not Supam Maheshwari. He was not going to let his child have anything but the best. He recognized that others might feel the same way and started FirstCry to address the issue that millions of Indian parents lacked access to the top brands and baby care items for their children. Listen to his sto...