Nonprofit Nation with Julia Campbell

Are you a nonprofit leader who feels stuck despite completing a strategic plan and hiring consultants? It can be frustrating when you’ve “done the strategy” and still feel like you’re drowning in names and numbers to build a prospect list, complete a grant application or find Board candidates.  You need to make your strategic plan actionable . You need genuine, lasting engagement to power up your...

Black women, the fastest growing segment of business owners, are the least likely to receive investments from venture capitalists. They account for less than 1 percent of the $424.7 billion raised in tech V.C. funding since 2009, according to the 2018 Project Diane study conducted by DigitalUndivided, an organization that empowers women entrepreneurs of color. To address these disparities, and to...

Are you tired of pouring resources into events only to see attendees come and go without making a lasting impact? In this episode of Nonprofit Nation, fundraising master trainer Chad Barger, ACFRE, shows us the secrets to converting event attendees into loyal donors. The data shows that events are unparalleled in their ability to engage attendees. A study by Meeting Professionals International (MP...

In the philanthropic landscape, the influence of corporate matching programs cannot be overstated. With approximately 81% of Americans making charitable donations and 26 million individuals employed by companies offering match programs, there is significant potential for fundraisers to tap into this resource. Want to reach younger donors? The average age of an American employee is 38, and 70% say...

Social media can be a boon for nonprofits - or a bane. With attention spans and engagement rates plummeting, and new platforms popping up, how can nonprofits keep up?  My guest today is the founder of Sunflower Communications, Nina Staer Nathan. In this insightful episode, we unravel the essential components of crafting an effective social media strategy. From understanding your target audience to...

Most nonprofits struggle to generate income, which hinders impact. It’s common to constantly live in frantic fundraising mode. It impacts your team, your mission, and even your family. How can nonprofits - like yours - find more donations with the network of supporters you already have so you can leave your unique mark on the world? My guest this week is James Thorne. James is a passionate creator...

Cause marketing involves partnering with a for-profit business to promote your cause and raise funds. This type of marketing can be a win-win for both parties, as the business benefits from increased brand awareness and positive PR, while your organization benefits from increased exposure and donations. And as more consumers look to support companies that align with their values, cause marketing i...

New and small nonprofits are doing powerful work in communities, often with little to no budgets. Getting your first donations can be challenging when you feel like you have little visibility or support. That’s where peer-to-peer fundraising comes in. My guest this week is Tiffany Allen. Tiffany is the CEO of Boss on a Budget , a small firm that teaches communities to form strong nonprofits and ob...

We know that nonprofits do amazing work. Every single day, they deliver life-changing programs, research, and more to impact communities, regions, and the world. Philanthropy supercharges nonprofits to go forward — but it’s often about more than money. It’s about trust. It’s about storytelling. It’s about big relationships. It’s about doing the right thing. It’s about meaningful conversations.  Th...

Volunteer recruitment is the #1 challenge volunteer managers report facing. In this episode, I speak with Geng Wang, CEO and Founder of Civic Champs, a volunteer management and engagement platform.  We discuss:  How volunteering has changed since the pandemic The latest volunteer recruitment trends Tips to recruit and retain the best volunteers  How to leverage social media for recruiting voluntee...

Fundraising does not have to feel like throwing spaghetti against the wall and hoping for the best. My guest this week is going to help us finally take the guesswork out of finding, cultivating & activating new donors — in proven and actionable ways. In this episode, we discuss: How to Attract New Funders And Donors to Fuel Your Growth How to fund growth  How to Mobilize your board to be *real...

In the last few years, bilingual social media content has emerged as a tool used to increase diversity and rights for minority groups. On Instagram, Twitter, Facebook, Snapchat, and other social platforms, organizations such as Tide Pods by Unilever have released bilingual images that support diverse communities.  More recently, nonprofits have started to use bilingual social media content as a ma...

Livestreams are the new telethons, and they’re raising millions for charities. The rise of video game streaming in the last several years has opened up a new avenue for philanthropy.  Streamers and charity organizations routinely partner up to solicit donations from the gamer’s thousands of loyal viewers. Instead of calling in like participants did for telethons, viewers funnel donations through a...

Your major gifts strategy may be leaving millions on the table. And it’s probably holding you back from the impact you know your organization could make. You have - or you are developing - relationships with ultra-high-net-worth individuals, but they’re not stepping up to the level you need.  But in truth, the person who needs to step up is you. Asking for a lot of money from a rich person face-to...

Social Media for Social Good Academy is open for enrollment - click here for more information! How is technology shaping your fundraising strategy this year? What challenges are fundraisers facing in 2024 - and where are the opportunities?  From leveraging data analytics to optimizing online donation processes, this episode explores some of the emerging tech-driven approaches that can elevate fund...

My guest today is Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce. Sterrin is a nationally recognized leader in the nonprofit community, with nearly three decades spent working with some of the most prestigious organizations in the country, including UCSF Medicine, Duke Medicine, American Red Cross, United Way and the March of Dimes.  She was a Chief Development Officer for 3...

Social Media for Social Good Academy is open for enrollment - click here for more information! What type of content is most likely to inspire long-term support from your followers? How are nonprofit organizations handling the constant rise of social platforms and features? Are they jumping on the AI bandwagon? And which social platforms are they most (and least) confident will deliver a positive R...

Nonprofits are often stuck in the status quo of fundraising, inching along towards their revenue goals and slashing programs and budgets along the way.  What if we changed the question to: “What if we had no choice but to double our revenue over the next three years with half the resources, half the human effort, half the budget? How would we do it? Go.” This is the question that my guest aims to...

Have you heard of human-centered design? It is built on the idea that people who experience a challenge are best suited to solve it. More recently, human-centered design has been adapted to solve problems that have nothing to do with technology. For example, school districts often use variations of the approach to redesign schools, engaging students, parents, and teachers as the “expert users” who...

AI is certainly a hot topic right now, and the focus is primarily on using the tools to save time and increase productivity. However, ethics and privacy concerns apply to any and all uses of AI. In this episode, my guest is Kim Snyder, VP of Data Strategy at RoundTable Technology. She leads us in a discussion of the specifics of ethics and privacy as they relate to generative AI.  We will cover es...

In this episode, Julia Campbell sits down with Wendy Mercurio, the Content and Education Specialist at Qgiv, to discuss the top fundraising trends to watch for in 2024. They cover five exciting emerging trends, including AI in fundraising, recurring donors and giving flexibility, peer-to-peer fundraising, unconventional donors, and digital wallets for easy payments. Wendy shares insights and pract...

Video is a critical tool in a nonprofit fundraising and marketing plan. Video storytelling can bring a nonprofit mission to life, fostering emotional connections. Visual narratives engage audiences, making complex issues relatable, driving empathy, and compelling action. Video's shareability amplifies impact, reaching wider audiences and enhancing donor engagement. My guest this week is Rache...

Today, we're diving deep into the intersection of nonprofits and the digital influence world. Joining us is the innovative Ashwath Narayanan, CEO of Social Currant, who is championing a groundbreaking approach to amplifying social causes. Ashwath recognized a crucial gap in the way nonprofits connect with digital-savvy youth and decided to bridge it with an incredible platform that teams up n...

Are you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.   It seems to be a common struggle in nonpr...

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter ! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever!...