Non-Profit Digital Success

If your organization is not thinking about accessibility on all fronts, especially when thinking about your website, then you really need to reevaluate how your approach. A big chunk of people have disabilities that give them a hard time when browsing through the web. If your site isn't accessible, then you're missing an opportunity to bring your message to that demographic as well. In this episod...

We at Wow Digital, have been giving non-profit organizations and charities around Canada the best website design services for over 5 years. Our clients are different from one another, but our goal is always the same- to provide the best web design possible. Today we want to share with you a walkthrough of what a website redesign project entails in order to be successful.  Check out the show n...

In this week's episode, David interviews Barron Schimberg, an architect who has worked on multiple projects for non-profits, and he gives us his insight on non-profits have leveraged his and his team's skills and influence to get more donations and grants. Make sure to listen to this one! Check out the show notes by visiting https://wowdigital.com/029

In this episode, we interview David Appelbaum, a very much experienced director of technology and engineer who has worked with non-profits in the past. He's here to give us his insights on how to engage volunteers and how running an NPO as a business has worked for him and why. Check out the show notes by visiting https://wowdigital.com/028

Nonprofit digital transformations are important not only because they help organizations make more money, but they also empower their organization to really make a difference in the world. In this episode, I have 8 Nonprofit Digital Transformation Secrets You Need to Know. You’re not going to want to miss this! Check out the show notes by visiting https://wowdigital.com/027

In this episode, David interviews Scott Miller, the author of a couple of best-selling books about Digital Marketing, Branding, and Team Management. Make sure you don't miss out on it! Check out the show notes by visiting https://wowdigital.com/026

Non-profits are constantly trying to solve the world's problems. They're always moving forward, never looking back. Yet, they can't seem to keep up with all of the updates WordPress and other CMSs make every day. In this episode, David will explore exactly why it's important for plugins and CMS updates to be tested by organizations that operate on a nonprofit budget. I’ll also provide some tips on...

Google is offering a whopping $10.000 Google Ad grant to non-profit. But what does it mean? How can non-profits make the best out of this opportunity?  In today's episode, we're talking with Leo Ebbert, CEO of Exact Click Digital, to discuss about the $10k Google Ad grant and how can non-profits make the best out of it to boost their organization's message to a lot more people. Check out the...

The main objective of any non-profit website is to attract an audience and convert visitors to donors, volunteers, activists, or even email subscribers. The best way to achieve this is through search engine optimization (SEO). SEO helps your site rank higher in search engines like Google, Bing, Yahoo!, and others. As a result, you get more traffic, more donations, and more awareness for the cause...

Influencer marketing has been around for a long while now, and it hasn't stopped evolving with the rise of technology and social media culture.  Today's episode is a very special one since David has brought the first guest ever to the podcast, Derren Ohanian! We appreciate having him here to talk to David about why and how you can leverage Instagram influencer marketing to help boost your non...

So you use social media every day, but don't know if it's worth all the time? Well, you're not alone. It's hard to know what social media success looks like. Non-profit communicators and marketers have been using social media for years to grow their organizations' audiences and volunteers, increase donations, and even spread their missions.  In this podcast episode, David will be exploring ho...

Non-profits are a vital part of many communities. They provide a necessary social service that is often overlooked. Non-profit organizations need to be conscious of their digital presence and take steps to ensure that their websites are fully accessible for everyone, including those with disabilities. In today's episode, David will teach you how to make your non-profit website more accessible, and...

If you’ve ever tried to donate to a charity or foundation in the past, you’ll know that the donation form is often one of the most frustrating parts of the process. In this podcast episode, David is going to talk about how you can get more donations from people who are already donating, by implementing some design strategies that will help you create an easy-to-use website that will increase conve...

Do you want to redesign your non-profit website or create a site for your new organization? If so, you need to start with a plan. A well-planned redesign will help you reach your goals for improved engagement and more donations. But without the right tools, it can be difficult to know where to start. In this ultimate podcast episode, David will walk you through the steps to redesign your non-profi...

Non-profits are a force for good in our communities. Whether it’s educating kids about the importance of healthy eating or providing shelter to those in need, non-profit organizations make it possible. One of the biggest challenges these organizations face is building awareness and increasing their reach. Luckily, with the power of digital marketing, it’s never been easier to get the word out abou...

Non-profits, charities, foundations, and NGOs are businesses too. And like any business, they need to find ways to raise funds, grow their network of supporters, and stay relevant in the world. In order to do this, many non-profits have turned to psychographics.  In today's episode, David will be talking about psychographics, what it is, and how you can use psychographics to make your fundrai...

Many non-profit organizations are looking for a website solution to help them manage, edit and maintain their websites. So how do you choose the best web development platform for your non-profit?  Well, there are a number of different web design platforms with various features, including Squarespace, Wix, Shopify, and WordPress. In this episode, David is going to outline the differences betwe...

Non-profits rely on the generosity of others. If you’re running a non-profit or charitable organization, you know that the bulk of your fundraising comes from donations. Your website is a great way to build a community around your organization and to present your cause to the public and potential donors. In order to do this, you need to have a great website hosting company to ensure your site is s...

Stories can connect with people's hearts, minds, and spirits in a way for which no other form of communication can. We are hard-wired not only to respond to stories but also to remember them better than any other form of communication. In this episode David talks about the power of storytelling and why it's important to use in your non-profit and charity. Check out the show notes by visiting https...

In this episode David talks about why branding is important for your charity and non-profit, and how to easily go about creating a comprehensive Brand Guide Manual for your organization. Check out the show notes by visiting https://wowdigital.com/012

In this episode David talks about how to measure your non-profit’s marketing success. Some quick highlights: How to measure success What should you measure? The 3 most important task metrics How you can actually get this data? Achieving metrics through SEO What other tools can you use to measure success? and more… Check out the show notes by visiting https://wowdigital.com/011

In this episode David talks about the top 9 non-profit and charity digital marketing trends to watch out for in 2021. A panel ranked our podcast #23 in Canadian marketing podcasts to follow in 2021!! YAY! Some quick highlights: David talks about how Wow Digital gives back to non-profits, charities, and the world The growth of non-profits Why non-profits need to think like businesses Social media t...

In this episode David answers the question, what is SEO? and provides the top 7 tips for your non-profit SEO in 2021 Some quick highlights: Keywords to drive your content strategy Importance of quality content Custom URL's On-page best practices Best user experience (UX and UI) Why off-page SEO, back links and inbound links are needed Local SEO BONUS: Mobile first, AMP, https, structured data Chec...

In this episode David explores why you should and how you can improve your non-profit's website security. Some quick highlights: David's personal story about the "Great firewall of China" Database best practices User accounts, passwords and 2FA Password managers - Bitwarden, Lastpass, Google SSL and PCI compliance Password protecting WordPress security plugins Backup options and more... Check out...

In this episode David explores a question from a Clubhouse listener curious about how their non-profit Facebook page could be more engaging. Some quick highlights: Focus your setup of the page on content, keywords Be consistent with your branding Show impact Engage with users Facebook ads Facebook events And there might be some additional secret tip at the end  Check out the show notes, which...