No Hacks: Web Strategy for the AI Age

Helen Willmot is a UX Research Consultant at REO Digital. Simon Clark is Head of CRO at Evolved Search. In this episode they'll tell you all you need to know about combining qualitative and quantitative research to optimize your website. Simon also talks about event trackboards, listen on to learn what those are. Links in this episode: https://www.reodigital.com/ https://www.evolvedsearch.co....

Simbar Dube is the Growth Marketing Manager at Invesp, a leading Chicago-based CRO agency. In this episode, Simbar defines content strategy and why it’s not synonymous to blogging. He also shares his insights on the role of blogging and how to supplement it as part of your overall content marketing plan. Links in this episode: https://www.invespcro.com/ https://www.linkedin.com/in/simbar-dube/ If...

In this episode, we discussed 5 of the most common marketing hacks, why we think they simply don’t work and what you should do instead. We also touched a bit about our origin story and why we believe that playing the long game is the only way to achieve long-term success. Links in this episode: https://www.nohacksmarketing.com/services/ https://www.nohacksmarketing.com/podcast/013-how-to-make-your...

In this episode, we bring you the biggest privacy news starting with Google’s extension of 3rd-party cookies until 2023, a notable shift in Android mobile ad spending in response to Apple’s ATT, and the latest, a group of privacy-first companies calling on EU and US lawmakers to ban surveillance-based advertising to protect people's privacy. We also shared a list of privacy-oriented tools to...

Benjamin Grønvold is a Norway-based digital marketer and SEO specialist. In this episode, we talked about how to figure out the right content to create, his go-to tools for planning content and  the value of creating content for the entire customer journey.   https://www.semrush.com/ https://ads.google.com/intl/en_PH/home/tools/keyword-planner/ https://search.google.com/search-console/welcome ? ht...

Google has officially rolled out its page experience update as of mid-June 2021. Along with it comes the newest metrics, Core Web Vitals. In this episode, we unpack what this update means for your business, why you should care, and more importantly what you can do to optimize your site for CWV. We also shared the exact steps on how we achieved a 90+ page speed score for mobile. Links in this episo...

Apple is leading the war on privacy in tech and users are slowly waking up to privacy concerns. In this episode, we covered how people are reacting to the app tracking transparency roll-out, how tracking pixels work and the latest in Apple’s privacy campaign. If you’re a marketer, it’s never been more important to collect your own data. Links in this episode:  https://www.linkedin.com/feed/update/...

Our 20th episode is extra special because we’ve published our first case study where we audited the Top 100 most successful Shopify stores globally. We went through the entire shopping experience strictly on mobile. In this episode, we broke down our key findings, patterns and why we think these sites are successful. Links in this episode: https://www.nohacksmarketing.com/blog/mobile-insights-shop...

 Jason Barnard, The Brand SERP Guy, is the founder of Kalicube and a regular conference speaker on SEO. This episode is about all you need to know about the strategic approach to search engine optimization. We’ll talk about the three needs Google has - Understanding, Credibility and Deliverability - that you need to satisfy so you can win the SEO game. Links in this episode: https://blog.google/pr...

Let’s talk about one of the most painfully obvious things you can do to improve your website and increase revenue. We are talking about optimizing your mobile for conversions. We will walk you through how you can fix this by first identifying your relative mobile conversion rate, addressing speed issues and finally enhancing your mobile UX thru CRO.  Links in this episode: https://winonmobile.with...

The path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle. Links in this episode: https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navig...

In this episode, we will talk about the death of third-party cookies, Google’s alternative, FLoC and why people dislike it. We’ll teach you what to do instead by embracing first-party data and permission-based marketing.  Links in this episode: https://www.youtube.com/watch?v=HFyaW50GFOs If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcas...

Kelsey Jones is the Editor-in-Chief at Neil Patel Digital. In this episode, we talked about how to run a content audit analysis and how to use this data to guide your content marketing strategy. Kelsey shares her favorite tools when doing an audit, ways to identify content gaps and actionable steps to help you prepare content that your target audience wants. Links in this episode: https://ahrefs.c...

There’s obviously a gap between developers and marketers and this can cost businesses time and money. And if you’re not technical, working with developers can be challenging and vice versa. In today’s episode, we’re going to discuss how you can bridge that gap so marketers and business owners can work with developers more effectively. If you learned something new today, we would appreciate it if y...

It’s so easy to launch a website now, especially with site builders like Wix, Squarespace and Webflow. However, creating an effective website that engages users, educates them and creates customers…well that’s a whole different story. Today, we’ll show you why focusing on your customers’ needs is the best long term strategy to make your website better. Links in this episode: https://developers.goo...

Google’s Page experience update is coming this June 2021. And along with this update, a new set of metrics known as Core Web Vitals which relates to speed, responsiveness and visual stability. In this episode, we're going to talk about Core Web Vitals and everything you need to prepare for this update especially if you own an online store. We’ll discuss the common reasons that cause poor Core...

How do you create content your customers will care about? In this episode, we focused on finding content ideas for your B2B customers. We zoomed in on Linkedin and why this is a great platform to source your ideas and to help you create content that your audience wants.   Links in this episode: https://www.hubspot.com/ https://www.refinelabs.com/ https://www.linkedin.com/in/chris-walker-41597028/...

This is the second part of the Conversion Research episode. After talking about heuristic evaluation and the Lift model, we took a deep dive into quantitative and qualitative research to optimize your site for conversion.  If there’s one takeaway from this topic, don’t simply rely on best practices. Understand your audience and always do your own testing. Links in this episode: http://analytics.go...

Growing your online presence is never free. With growth, it’s mostly about reaching the right audience at the right time. But what happens when all those people come to your website? Do they continue to do what you need them to do? That’s where the real conversions need to happen. In the first of a 2-part series, we’ll talk about conversion rate optimization, specifically conversion research and t...

In this episode, we’ll go discuss a huge change that is happening online and will continue to happen over the next few years. We’re talking about internet users’ right to privacy, the rise of DuckDuckGo, how that will affect marketing and how you can prepare for a privacy-oriented (cookie-less) future. Links in this episode: https://www.apple.com/privacy/docs/A_Day_in_the_Life_of_Your_Data.pdf htt...

In this episode, we’re talking about Google’s E-A-T, what it is and why it is so important for your content strategy. Establishing your site’s authority takes time, resources and patience. We will discuss what you can do now to ensure your website demonstrates expertise, authoritativeness and trustworthiness. Links in this episode: https://static.googleusercontent.com/media/guidelines.raterhub.com...

You’ve probably heard of Google Tag Manager before. You’re curious and you want to know if you really need to learn it. In this episode, Slobodan Manic takes us through the why and the how of Google Tag Manager. Even if you’re a non-technical marketer, Google Tag Manager can help make your life easier. This episode will help you get started. Links in this episode: https://tagmanager.google.com htt...

We live in a truly mobile-first world. Over the years, how people consume content has drastically shifted from desktop to mobile (especially with lockdowns in place). In this episode, we’re going to discuss what it means to be mobile-first and how to optimize for it in 2021. Links in this episode: https://search.google.com/test/mobile-friendly https://developers.google.com/speed/pagespeed/insights...

In today’s episode, we’re gonna talk about landing pages. Do you need one? How do you make it effective? And Is there a formula to make sure you get the highest conversions? We’ll break this down for you and cover the elements of a landing page and how to optimize it so they don’t suck. We will also go through a live landing page assessment so make sure to listen until the end.  Links in this epis...

Today’s episode is going to be about conversion rate optimization or CRO. Specifically, what do you need to do before starting a CRO project. We cover: Steps you need to do before starting any test KPIs to consider Tools you can use Why you should be thinking about CRO even before launching a site Links in this episode: https://analytics.google.com/analytics/web/ https://www.hotjar.com/ https://ma...