No Hacks: Web Strategy for the AI Age

Nick Jordan is the CEO and founder of ContentDistribution, a remote-based content-focused agency. In this episode, we talked about great content - the difference between an empty template and a thriving website. Nick also explained why he thinks everything you know about SEO is a lie. Links in the episode: Workello   Content Distribution ClusterAI Sopska salad recipe If you learned something new t...

Andra Baragan, conversion rate optimization specialist and founder of Ontrack Digital CRO agency. In this episode, we talk about optimizing your optimization efforts. Is random testing better than no testing? Andra shared what you should be doing instead. Links in the episode: Andra Baragan Linkedin   Ontrack Agency Think Like a CRO Pro Heuristic analysis video   If you learned something new today...

Darshana Patel is the Lead Client Partner at The Lumery and an expert in leveraging personalisation across the customer journey. Kate Cook, aka The Attribution Gal, is the Analytics Lead at The Lumery. In this episode, we discussed the difference between personalisation as a short term lever vs as an organisation wide approach and the common pitfalls to avoid. We all came into conclusion that pers...

Pancho Mendiola is the Chief Flow Charts Officer at SomosMerchants, CEO at e-commerce consulting company VamosOnward, and host of the Convert on Shopify podcast. In this episode, we talked about Shopify e-commerce sales models in B2B, B2C and subscriptions.  Links in the episode: https://www.linkedin.com/in/pancho-mendiola-42b790150/ https://www.panchomendiola.com/ If you learned something new tod...

Steve Wiideman is an SEO veteran since 1998 and the president of Wiideman Consulting Group. In this episode, we talked about website migrations Everything you need to know and what you need to do before, during, and after a website migration.   Links in the episode: https://www.linkedin.com/in/seoexpert/ https://www.wiideman.com/ Website Upgrade Checklist If you learned something new today, we wou...

Sandeep Shah is the director of product and presale at Webtrends Optimize. In this episode, we talked about why we think web developers should work closely with marketing and optimization teams. Learn more about the skills required, the differences between CRO and production developers and how to integrate experimentation into product development. Links in the episode: https://www.linkedin.com/in/...

Jeremy Epperson is the Chief Growth Officer at ConversionAdvocates. He’s a 15 year CRO veteran and a renowned speaker. In this episode, we talked about how to do a proper market research, the common research mistakes and how does this help with the customer journey. Links in the episode: https://www.linkedin.com/in/jeremyepperson https://www.nohacksmarketing.com/podcast/051-optimizing-the-customer...

Annie Maguire is a Conversion Copywriter, who has worked with Fortune 500 companies such as Loreal, UnderArmour, Guinness and more. In this episode, we talked about how to develop a website user experience that generates leads. Links in the episode: https://learn.anniemaguire.com/how-to-build-websites-that-convert https://www.linkedin.com/in/maguireannie/ https://www.nohacksmarketing.com/podcast/0...

Sometime April, 2022. Google announced that they will begin to sunset universal analytics in 2023. And that means everyone will have to use GA4. Why are they doing this? And are there better alternatives to GA four? In this episode, we will tell you our top analytics alternatives that are also privacy focused. Links in this episode: Plausible Matomo Fathom Mouseflow Everything You Need to Know abo...

In this episode, we did a recap of the latest marketing news that happened over the summer. We covered: Google delays the end of third-party cookies again Helpful Content Update Optimization vs maximization Plus we share some exciting news about the podcast! If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. No Hacks is a publ...

This week we are talking to the website optimization legend - Craig Sullivan. Learn about experience plumbing, why decades of designing and building websites were not enough to avoid making the same stupid mistakes over and over, and how to make sure your website is something you can be proud of. Links in the episode: Craig Sullivan's LinkedIn If you learned something new today, we would appr...

This week we have Marcus Tandler and Katharina Meraner from Ryte joining the podcast. We talked about Ryte - The #1 Platform for Website User Experience, carbon neutral websites, and what you can do TODAY to minimize the impact internet has on the environment. Links in the episode: Ryte's Carbon Neutral Program Marcus Tandler's LinkedIn Katharina Meraner's LinkedIn If you learned so...

Ognjen Bošković is growth lead at CXL, located in Belgrade, Serbia. As No Hacks Marketing guest Juliana Jackson said it - "Ognjen is one of the very few who understand growth marketing." Links in the episode: CXL Growth Notes newsletter Ognjen's LinkedIn If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. No Hack...

Juan Mendoza is a Senior Customer Strategist at The Lumery. He analyses marketing, data, and technology trends for some of the most well-known Australian and global brands. In this episode, we talked about marketing attribution, the billion-dollar attribution software industry and why after all the interest and investment behind it, attribution still feels like a mystery. Links in the episode: htt...

Ben Labay is the managing director at Speero by CXL. In this episode, we talked about how to get your optimization efforts better. Ben also shares Speero’s Experimentation Program Maturity Audit and the four pillars of their experimentation program. Links in the episode: https://www.linkedin.com/in/benlabay/ https://speero.com/experimentation-program-maturity-audit If you learned something new tod...

Alun Lucas is the managing director at Zuko Analytics. In this episode, we talked about web forms. Are they always necessary? Alun shares his insights on why there are still bad forms online and how to make web forms better for the site and for the user. Links in the episode: https://www.zuko.io https://www.linkedin.com/in/alun-lucas-zuko-analytics/ https://www.zuko.io/product-overview If you lear...

Will Laurenson is a Conversion Rate Optimisation expert who works with eCommerce businesses to improve their conversion rates, average order values, and generate higher lifetime customer values. In this episode, we talked about why you should prioritize your customer experience. We also covered how to use reviews strategically and whether discounting really helps increase conversions. No Hacks is...

Julian Juenemann is the founder and chief instructor of Measure School, a platform that teaches marketers the data-driven way of online marketing. In this episode, we talked about why Google is phasing out Universal Analytics, the specifics of Google Analytics 4 and how to start planning your transition today. Links in the episode: https://measureschool.com https://www.linkedin.com/in/julianjuenem...

Thomas Audunhus is the Chief Product Officer at Servebolt, a managed hosting company for LAMP-stack applications. In this episode, we’ll talk about the common web performance misconceptions  and how to make and keep your WordPress/WooCommerce sites fast. Links in the episode: https://serverbolt.com https://servebolt.com/articles/speeding-up-woocommerce-the-complete-guide/#Wrong:-Cart-fragments-Aja...

Matt Zeunert is the founder of DebugBear, a front-end performance monitoring tool. In this episode, we’ll talk about why front-end performance matters, why you need to monitor it, why you should approach it the same way you approach something like conversion rate, and finally, how DebugBear can help you with all of this. Links in the podcast: https://www.debugbear.com https://www.debugbear.com/pro...

Adam Kitchen is the co-founder of Magnet Monster, an email and SMS marketing agency for e-commerce brands. They’ve helped over 100+ businesses achieve $15mm email-sourced revenue. In this episode, we’re going to go deep into the future of email. Given the latest privacy led developments, is it still one of the best channels to invest in?  Adam also answered questions from the community:  Christian...

Amrdeep Athwal is the founder of Conversions Matter and started doing data-driven optimization 15 years ago. In today’s episode, we will tell you all you need to know about AI in CRO. Amrdeep also answered questions from the community:  Charles Meaden: How do you spot when the algorithm gets it wrong? Alun Lucas: How do you think AI can be used to help optimise the performance of online forms? Nne...

Zineb Layachi is the founder of Raise the Runway, Co-founder of PitchSlap. She’s helped many startups turn buyers into raving fans and one of the influential voices on LinkedIn. In this episode, we’re going to talk about conversations. Is it really important to talk to your customers? And if you do, how can you find opportunities to turn these into content snippets?  Zineb also answered questions...

Diane Wiredu is the founder of Lion Words, a Messaging Strategist and Conversion Copywriter. She speaks regularly on virtual stages and has been featured on B2B Better, Wynter Games, Lead Gen Lift Off Summit and The Marketing Meetup. In this episode, we talked about product message fit, why it’s crucial and how to get your messaging right. Diane also shared her proven framework when working on mes...

Rishi Rawat, product page optimization specialist at Frictionless Commerce - although you may know him as The Product Page Guy. In this episode, we talked about his hot take on user research. Why you don’t always need them in CRO and what to do instead. Rishi also answered questions from the community: Simbar Dube : I think his optimization framework focuses on product pages only and it doesn’t in...