The Athletic

No Free Lunch with Ndamukong Suh

Sports EN ↓ 105 episodes

No Free Lunch is your unexpected guide to business and finance hosted by one of the world’s true double threats: NFL legend and entrepreneur Ndamukong Suh. Suh will explore how the most successful people in sports are building long term wealth, and what we can learn from their experiences. In every episode, Ndamukong will talk with athletes, experts, business leaders, and recurring contributors about their personal journeys to success, and explore the latest business ideas and trends — all filtered through the world of sports. New episodes drop every Tuesday and Thursday, wherever you get your...

Author

The Athletic

Category

Sports

Podcast website

www.nytimes.com

Latest episode

Jun 30, 2026

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Episodes

How Matt Forté Blends Fortune and Faith after the NFL 07.10.2025

On this episode of No Free Lunch, Ndamukong sits down with 10 Year NFL vet -- former Chicago Bear and New York Jet -- Matt Forté. From learning about penny stocks as a kid in Slidell, Louisiana to learning the hard way about taxes when getting his first big signing bonus in the NFL, Matt shares how his faith, community and upbringing have influenced the way he lives his life, the way he played the...

How the KC Current Transformed Into The Best NWSL Team 02.10.2025

On this episode of  No Free Lunch , Ndamukong sits down with Raven Jemison, President of the NWSL's Kansas City Current. They discuss how – in just five seasons in the league, with proper leadership and investment – they've grown the franchise into one of the best team's in the NWSL. Supported by T. Rowe Price Host: Ndamukong Suh Executive Producer: Grace Piro Delia And Andrea Scott Producer:...

The Mastermind Behind Nike's Success and the Portland Fire's Future 30.09.2025

On this episode of  No Free Lunch , Ndamukong sits down with Clare Hamill, Interim President of the WBNA's Portland Fire. They discuss her 43-year career at Nike - and how she's bringing that experience to bear as the head of the WNBA's newest expansion franchise. Supported by T. Rowe Price Host: Ndamukong Suh Executive Producer: Grace Piro Delia And Andrea Scott Producer: Danny Sellers Edito...

How The Kelces' & Michael Jordan's Multi-Million Dollar Liquor Brands Tap Into Fans' Tastes 25.09.2025

On this episode of  No Free Lunch , Ndamukong sits down with contributor Chris Lyons to talk about the most successful athlete-owned liquor brands, and how they're standing out--and making money--in a crowded market. They discuss the difference between being the face of a brand versus being associated with one, and how both approaches track with fans and consumers. Supported by T. Rowe Price...

Has the Business of Youth Sports Gone Too Far? 23.09.2025

On this episode of  No Free Lunch , Ndamukong sits down with regular contributor Jabari Young to discuss some growing trends in youth sports --like paying for trainers and special camps--that might drain parents' pockets for years to come. Are these costs worth it? And are they at the expense of kids' love of the game? Supported by T. Rowe Price Host: Ndamukong Suh Executive Producer: Grace P...

Does College Football Have a Salary Cap Now? 18.09.2025

On this episode of  No Free Lunch , Ndamukong sits down with the show’s producer, Danny Sellers, to talk about the new rules and limits around paying student athletes --how they’ll affect college football rosters and how players approach increasingly lucrative NIL deals. Supported by T. Rowe Price Host: Ndamukong Suh Executive Producer: Grace Piro Delia And Andrea Scott Producer: Danny Seller...

How to Build NFL Ownership-Level Wealth w/Gary Vee 16.09.2025

On this episode of No Free Lunch, Ndamukong sits down with multi-hyphenate entrepreneur Gary Vaynerchuck. They talk about how Gary's lifelong passions have driven his business moves: from cards and collectibles to his dream of owning an NFL franchise - specifically the New York Jets--and how he--or anyone--can plot a course to get there. Supported by T. Rowe Price T. Rowe Price proudly sponsors No...

What Everyone’s Missing About The Kawhi Deal w/ Jabari Young 11.09.2025

On this episode of No Free Lunch, Ndamukong is joined by regular contributor Jabari Young (Forbes) to talk about Kawhi Leonard's alleged no-work, multi-million dollar endorsement deal with Aspiration. They explore what favorable endorsement deals and offers can look like from the player’s perspective, and bring in some context fans might be missing. Supported by T. Rowe Price Host: Ndamukong Suh E...

The Anatomy of an Endorsement w/ John Celenza - CEO of Cizzle Brands 09.09.2025

On this episode of No Free Lunch, Ndamukong is joined by John Celenza, Founder & CEO of Cizzle Brands Inc. With the launch of Cizzle’s new hydration product, CWENCH, they explore the strategy behind scaling a CPG brand and the role endorsements play in driving growth and visibility. Supported by T. Rowe Price Host: Ndamukong Suh Executive Producer: Grace Piro Delia And Andrea Scott Producer: D...

NFL Kickoff Special: Player Pay, Predictions, and Fantasy Draft 04.09.2025

It's officially football season! And on this episode of No Free Lunch, Ndamukong and show' producer Danny Sellers chat about the latest news affecting the bank accounts of players, owners, and fans. Plus--they do a No Free Lunch fantasy draft to pick the highest- earning game of the 2025 season. Supported by T. Rowe Price Host: Ndamukong Suh Executive Producer: Grace Piro Delia And Andrea Sco...

How to Invest in Your Body for Peak Performance w/ Keith D'Amelio 02.09.2025

On this episode of No Free Lunch, Ndamukong talks with his friend and performance coach Keith D'Amelio, who's worked with elite athletes across sports and leagues through his company Heretic Performance. How much does it cost to optimize an athlete's performance? Or a team's? They also discuss the value of players' biometric data, and how they can leverage it. Supported by T. Rowe Price Host: Ndam...

The Financial Awakening of First-Gen Millennials w/ Berna Anat 28.08.2025

On this episode of No Free Lunch, Ndamukong is joined by Berna Anat: author, financial literacy coach, and our newest contributor! They discuss how, as first-generation kids, financial literacy was hard to come by--and the reality of being the family breadwinner as a twenty-something. Supported by T. Rowe Price Host: Ndamukong Suh Executive Producer: Grace Piro Delia Producer: Danny Sellers Editor...

Why We Need A Farm System For American Jobs w/ John Hope Bryant 26.08.2025

On this episode of No Free Lunch, Ndamukong is joined by John Hope Bryant, founder and head of Operation HOPE. They discuss Bryant’s own road to success and his view - laid out in his recent article in Time —that the U.S. needs to develop a farm system for youth to learn trades—much the way we’re developing our next generation of athletes. Supported by T. Rowe Price Host: Ndamukong Suh Executive P...

The Domino Effect of the NFL & ESPN Deal 21.08.2025

On this episode of No Free Lunch, Ndamukong is joined by Andrew Marchand - Sr.   Sports Media Columnist with The Athletic. They chat about ESPN's recent deal with the NFL, its   effect on the media rights of the   UFC, MLB, and more! Supported by T. Rowe Price Host: Ndamukong Suh Executive Producer: Andrea Scott Producer: Danny Sellers Editor: David Caputo Follow us a...

The Most Expensive Branding Mistake Athletes Make 19.08.2025

On this episode of No Free Lunch, Ndamukong sits down with Cam Fordham, former LSU lineman and the co-founder of Get Engaged Media. They talk about how Cam started a media company right out of college-and how it became one of the fastest-growing digital marketing agencies in sports and entertainment. They also discuss how athletes should think about connecting with brands---and that chasing the bi...

How to Buy a Multi-BILLION Dollar Franchise 14.08.2025

On this episode of No Free Lunch, Ndamukong is joined by contributor, Chris Lyons! With the recent sale of the Los Angeles Lakers and Portland Trailblazer, they discuss the intricacies of buying a professional sports team in 2025. And how it will change in the future. Supported by T. Rowe Price Host: Ndamukong Suh Executive Producer: Grace Piro Delia Producer: Danny Sellers Editor: David Caputo Fo...

What Can Athletes Learn From America's Largest Cannabis Brand? w/ Chris Joseph 12.08.2025

On this episode of No Free Lunch, Ndamukong is joined by Chris Joseph, Co-Founder of Wyld - the largest edible cannabis company in America. They discuss Wyld's keys to success and the challenges of growing a scalable business in this new industry. Supported by T. Rowe Price Host: Ndamukong Suh Executive Producer: Grace Piro Delia Producer: Danny Sellers Editor: David Caputo Follow us at: Instagram...

Why do NFL Stars have to Hold Out? 07.08.2025

On this episode of No Free Lunch, Ndamukong is joined by contributor Jabari Young to talk about all things NFL "Hold Outs". While superstar Micah Parson holds out of pre-season camp, Ndamukong gives his perspective on why players hold out and player strategy to contract negotiations. Supported by T. Rowe Price Host: Ndamukong Suh Executive Producer: Grace Piro Delia Producer: Danny Sellers Editor:...

Dan Le Batard's Secret to Success in Sports Media 05.08.2025

In this episode of No Free Lunch, Ndamukong is joined by Writer, Host and Entrepreneur, Dan Le Batard! Dan shares his journey through starting Highly Questionable at ESPN to building his own independent media company, Meadowlark Media. He also gives insight to how and if legacy sports brands like ESPN and FS1 will survive through the streaming era. Supported by T. Rowe Price Host: Ndamukong Suh Ex...

Why Ndamukong Suh Retired & What's Next 31.07.2025

In this special episode, the mic gets flipped as NFL legend Ndamukong Suh joins No Free Lunch not as host, but as a guest: sitting down with the show’s producer, comedian Danny Sellers. Ndamukong opens up about his recent retirement from the league, the deeply personal timing of his decision, and how his journey as a businessman has been just as intentional—and intense—as his football career. From...

The Secret to Building Kevin Durant's Empire w/ Rich Kleiman 29.07.2025

Ndamukong sits down with Rich Kleiman–a multi-hyphenate entrepreneur best known as NBA star Kevin Durant’s agent and business partner. Rich talks about how his early hustle as a bookie and music manager led him into the world of sports and, eventually, to his partnership with KD–with whom he’s founded Boardroom and 35 Ventures. He shares how his biggest breaks –across music, sports, and investing–...

Will VR Take Over Live Sports? w/ Chris Lyons 24.07.2025

In this episode, Ndamukong sits down with entrepreneur and No Free Lunch contributor Chris Lyons to explore how virtual reality is starting to enter the live sports experience. They look at Major League Baseball's recent deal with Gym Class VR-- a play to expand baseball's audience. With virtual ballpark access, interactive access to players, and online merch, MLB is hoping to attract younger digi...

Why Athletes Are Obsessed With Liquid Death w/ Mike Cessario 22.07.2025

Ndamukong sits down with CEO of Liquid Death, Mike Cessario, to learn how he built one of the fastest-growing water brands in the world. Since everyone already drinks water, Mike decided to disrupt the category --using a witty brand concept, a can instead of a plastic bottle, and an ad that went viral before he even had a product to sell. He says getting "cans in hands" at games is what caught the...

How Jimmy Butler Built Big Face Coffee 17.07.2025

Ndamukong sits down with No Free Lunch contributor Jabari Young to talk about Big Face, NBA star Jimmy Butler's coffee brand. Coffee is a competitive, $80 billion dollar industry. So how did Butler go from being a hotel-room barista for fellow players in the NBA Covid-19 bubble...to running a whole coffee company--complete with merch, retail stores and big name partnerships? They discuss loving yo...

The Cost of a Bad Quarterback w/ Jordan Palmer 15.07.2025

Former NFL quarterback Jordan Palmer is now a sought-after Quarterback coach. He's built his business, QB Summit, around the development of young quarterbacks--drawing from his own experiences both as a player and as a serial entrepreneur. He traces the underdevelopment of both college and NFL quarterbacks to a common corporate problem, one he aims to fix: bad interdepartmental communication. Host...

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