Walker McKay

No BS Sales School

Business EN ↓ 365 episodes

You don’t need to sell more to make more money. You need to Sell Less and Close More. This podcast is built for founders, sales leaders, and B2B sales reps who want disciplined pipelines, reliable forecasts, and real revenue. Each episode breaks down the strategies in the No BS Sales System. No gimmicks. No manipulation. No BS. Sell less. Close more.

Author

Walker McKay

Category

Business

Podcast website

www.walkermckay.com

Latest episode

May 26, 2026

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Episodes

National Screw Off Month 16.11.2023

In this episode of No BS Sales School, host Walker McKay introduces the concept of "National Screw Off Month". He describes it as the time at the end of the year when we believe people just aren't buying and consequently stop prospecting. Walker walks the audience through his experience with National Screw Off Month and what can happen if you choose to NOT participate. Where to find Walker: Linked...

Find Your 'Why' to Crush Sales Goals 09.11.2023

In this episode of No BS Sales School, host Walker McKay reminds the audience that what you're doing right now will impact if you meet your goals this year and even how your first quarter will go. How do you meet your goals as we're approaching the business of the holiday season? Focus on your WHY. Don't be afraid to make those calls. Where to find Walker:  Linkedin: https://www.linkedin.com/in/wa...

'Think It Over' Means No 07.11.2023

In this episode of No BS Sales School, host Walker McKay warns against the phrase 'let me think it over'. What does that actually mean? Walker tells the audience that it means no!   Where to find Walker: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/nobssalesschool/ Free Training Couse: http://www.7salesmistakes.com...

4 Ways to Improve Profitability 02.11.2023

In this episode of No BS Sales School, host Walker McKay gives the audience 4 ways to improve profitability. If you haven't met your profitability goals year after year, chances are something needs to change. From changing your rates to brushing up on your sales process, Walker takes a deep dive into some easily correctable mistakes that will help you hit your targets.   Where to find Walker:  Lin...

I Slayed the Dragon 26.10.2023

In this episode of No BS Sales School, host Walker McKay takes the audience through a vulnerable story of his healing journey after failing in the commercial real estate business. From external validation to internal processing, he shares how he came to  forgive himself for his past business failures and walk forward.   Where to find Walker:  Linkedin: https://www.linkedin.com/in/walkermckay/  Twi...

What's an Ideal Outcome for Your Sales Call? 24.10.2023

In this episode of No BS Sales School, host Walker McKay focuses on the ideal outcome of a sales call. Have you ever thought about what the outcome would be if the call went perfectly? Walker emphasizes that if you don't have an ideal outcome at the beginning of the call, it's probably unnecessarily drawing out your sales cycle. Tune in to learn more about shortening your sales cycle and achieving...

Why You Should Let People Pick Your Brain 19.10.2023

In this episode of No BS Sales School, host Walker McKay urges the audience to help those around you in business. Let them pick your brain. Introduce them to people. Help them make connections. He also addresses the simple truth of what to do if you don't want to or don't have the time to meet with someone.   HIGHLIGHTS: "Imagine if you spent time and actually invested in other people, because you...

Take Care of Your Clients Before You Take Care of Your Prospects 17.10.2023

In this episode of No BS Sales School, host Walker McKay points out the mistake of giving gifts and entertainment to prospects but not doing the same for clients. Your prospects can earn those things once they start doing business with you. For now, invite your customers, because if you don't, your competitors will be.   Where to find Walker:  Linkedin: https://www.linkedin.com/in/walkermckay/  Tw...

Beware the Positive Prospect 10.10.2023

In this episode of No BS Sales School, host Walker McKay warns the audience against the prospect that comes in optimistic and ready to roll. You may be thinking they are giving you all the "buying signals", but there are no true buying signals until a check has cleared. Walker guides the audience through slowing down, asking a  few questions, and finding out if you're the best person to help them....

5 Step Sales Process with Guest Stoyan Yankov 05.10.2023

In today's episode, we welcomed special guest, Stoyan Yankov, about time management for sales people. While we don't often bring on guests, Stoyan is a global speaker, productivity and performance coach, fellow podcaster, and author, who specializes in coaching entrepreneurs and helping companies create more productive and mindful environments. For more on Stoyan, listen to the episode and subscri...

How Not to Sell to Me 03.10.2023

In today's episode, Walker shares his recent experience of being a prospect while looking for a new office. During his time as a prospect, he's encountered a few ways he recommends against selling. Whether it's just a simple change of verbiage or having a good grasp of what your prospect wants, these small tweaks can make a huge difference in your sales. Where to Find Walker: Linkedin: https://www...

Your World Changes Every 90 Days 28.09.2023

In this episode, Walker talks about the difference 90 days can make. Your prospect's world (and your world) changes every 90 days: the things that are important, the things that are bothering you, the things you need fixed. He reminds the audience that a prospect may be scratching their head looking for the solution that you offered them 90 days ago.     Where to find Walker: Linkedin: https://www...

Don't Put Up With Toxic Bullshit 26.09.2023

In this episode of the No BS Sales School, Walker addresses the toxic relationships in business. Whether it's a prospect, client, or coworker, Walker emphasizes that you're never a victim of toxic relationships.   Where to find Walker: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/nobssalesschool/ Free Training Cour...

Sales Is About Getting Others To Make A Yes Or No Decision 06.09.2023

In this episode of No BS Sales School, host Walker McKay  delves into the core principles of successful sales, emphasizing that the key to greatness in sales lies in the ability to get others to make yes or no decisions. He highlights the outdated and ineffective approaches often associated with sales, such as pressure and tricks, and instead promotes transparency and upfront decision-making crite...

What Sales Managers Need To Measure 01.09.2023

In this episode of No BS Sales School, host Walker McKay discusses the critical importance of effective sales strategies in today's competitive business landscape. He shares a real-life case study involving a company struggling with its sales and provides valuable insights into improving sales performance. Walker emphasizes the significance of tracking essential sales metrics, such as the number o...

What You Don't Know That You Don't Know Will Hurt You The Worst 30.08.2023

In this episode of No BS Sales School , host W alker McKay shares his personal journey of self-improvement, drawing parallels between his fitness goals and sales performance. He highlights the importance of recognizing what we don't know and offers insights into the psychology and processes of successful sales. The podcast targets individuals who are eager to improve their sales results, build tru...

You've Already Got Enough Friends 25.08.2023

In this episode of No BS Sales School, host Walker McKay emphasizes the significance of mastering the art of sales in a world saturated with outdated and ineffective advice. He introduces the core concept of "some will, some won't, so what, who's next?" as a critical mindset for success. Walker explains that emotional detachment is key to overcoming the heartbreak of rejection and highlights the f...

How To Be A Pro At Networking 23.08.2023

In this episode of No BS Sales School , host Walker McKay explores the intricacies of effective networking for entrepreneurs and salespeople. He contends that sales is a valuable skill and emphasizes the outdated and ineffective nature of much sales advice. Walker introduces the concept of networking as an opportunity to give rather than take, sharing tips for successful interactions. He outlines...

How to Start and Hold a Conversation with Almost Anyone 18.08.2023

In this episode of No BS Sales School , host Walker McKay unveils a unique strategy for having meaningful conversations and making genuine connections. He introduces the "Present Past Future" framework, which involves diving into a person's present situation, exploring their past experiences, and delving into their future aspirations. By being sincerely curious, asking thoughtful questions, and ac...

It's Not About Your Product 16.08.2023

In this episode of No BS Sales School , host Walker McKay shares a captivating story that highlights the importance of understanding customers and their motivations in sales. He recounts the tale of a young salesperson who, despite his lack of product knowledge, excels by focusing on the customer's needs and engaging in meaningful conversations. Walker emphasizes the shift from traditional feature...

Booze and the News 11.08.2023

In this episode of No BS Sales School , Walker McKay reveals two significant changes he recently made to enhance his well-being and sales performance. He discusses the negative impact of immersing himself in politics and news, leading to anger, worry, and a lack of control. Walker explains his decision to cut ties with the news and politics, highlighting the four things we can control: preparation...

3 Parts of Success 09.08.2023

In this episode of No BS Sales School, Walker McKay Walker McKay dives into the essential elements of achieving sales success without falling into outdated or ineffective strategies. He challenges listeners to question false narratives and to embrace continuous learning. Walker introduces a comprehensive framework for success, which involves three core components: activity, attitude, and approach....

Only offer advice after doing this 26.07.2023

In this episode of No BS Sales School, Walker McKay emphasizes the importance of understanding prospects' opinions and past experiences before offering any advice or solutions. Sharing a personal anecdote about a friend's house fire, the podcast illustrates the need for salespeople to slow down, ask relevant questions, and fully comprehend the prospect's needs, fears, and expectations. By putting...

Learn their decision making process 14.07.2023

In this episode of No BS Sales School , Walker McKay shares his perspective on sales calls and the valuable insights they provide. Rather than focusing on whether someone is the decision-maker, he emphasizes the importance of understanding the prospect's decision-making process. He provides six questions that can help uncover this process: determining the timeline for the decision, understanding t...

7 Lessons I've Learned In The Past 9 Years 12.07.2023

In this episode of No BS Sales School , Walker McKay shares his personal journey of leaving a comfortable yet toxic job to pursue a new path. He discusses the challenges he faced, including dealing with depression and overcoming financial obstacles. Walker emphasizes the importance of taking responsibility, eliminating excuses, and embracing behavior that leads to growth. He highlights the value o...

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