No Brainer - An AI Podcast for Business

In this special episode, Geoff Livingston interviews Forum3 co-CEOs Adam Brotman, of Starbucks and JCrew fame, and Andy Sack, a Satya Nadella advisor about their new AI crowdsourcing platform Hive3. Hive3 aims to let brands run ‘creator content’ contests to source creative for marketing campaigns. AI-powered creators are encouraged to enter contests with AI works for brands. It’s a fun concept. Th...

Every week offers a whirlwind of AI announcements fueling the hype wave. And last week was no different: from ChatGPT's multimodal features to Amazon's billion-dollar bet on Anthropic and everything in between. But let's pump the brakes for a second. In today's No Brainer, Greg Verdino and Geoff Livingston digest some of last week's big announcements -- and warn marketers (and AI enthusiasts in ge...

Episode 15 looks at the U.S. government’s efforts to regulate the AI industry. Marketing professionals may want to closely monitor the rapidly evolving landscape of AI regulation. Greg and Geoff begin by discussing last week’s U.S. Senate hearings that garnered plenty of media attention but resulted in no concrete action. Despite the White House's anticipated executive order on AI and voluntary co...

In this hard-hitting episode of No Brainer, Greg Verdino and Geoff Livingston talk about 10 common barriers to marketing AI adoption. They analyze why these issues crop up, their causes, and how they become big problems. Where possible, the two offer their thoughts on possible actions marketing leaders can take to overcome these obstacles and find success with AI. What to Listen For: the 10 Barrie...

Before we dive in, we’re thrilled to announce that No Brainer has landed in the #6 spot on Feedspot’s list of the Top 15 AI Marketing Podcasts. Thanks to everyone for your support! On to lucky Episode 13. This one’s for the Content Crusaders. Generative AI continues to impact the content marketing profession at all levels. This week’s episode looks at two larger dynamic trends: 1) How OpenAI’s rec...

Anyone who follows the marketing AI scene knows MAICON -- the Marketing AI Conference, hosted by Paul Roetzer's Marketing Artificial Intelligence Institute. So, this year, Geoff decided to visit Cleveland, Ohio to check it out.  In today's episode, Geoff shares his perspectives on the event, the speakers, his key takeaways, and (of course) the snacks. Even better, he brought a friend onboard: Our...

OpenAI has been a recurring character in this podcast series, but we've resisted the urge to devote a full episode to the company and their blockbuster ChatGPT tool and GPT algorithms. Well folks, the time has finally come! But it might not be what you were waiting for. Instead, we're looking at claims that ChatGPT and GPT-4 might be suffering from degraded performance, at a time when OpenAI is be...

The marketing conversation about AI seems to be stuck in the land of "tools and tactics." And more often than not, the tool is ChatGPT and the tactic is cranking out content. But there's so much more to generative AI. And there's an entire world of "traditional" predictive AI beyond today's generative darlings. But to get the most out of AI for your organization, you need to start thinking in term...

In today's episode, Geoff and Greg zoom in on the rapidly evolving AI video space. The Black Mirror kicked off its sixth season with an episode called "Joan is Awful" which presented a dystopian view of a world of deep fakes, AI-generated content, and personalized entertainment taken to an extreme. Meanwhile, right here in the real world, marketers are already experimenting with the first generati...

We know! We know! We know! You're getting tired of hearing about the existential threat of AI. We are too. But when hundreds of tech company executives and independent AI experts sign yet another open letter tying the advance of AI to the end of humanity, it's a topic too big to ignore. That's not to say we believe there's an imminent threat of mass annihilation. But we do think it's crucial for m...

Geoff Livingston and Greg Verdino are back for lucky Episode 7 -- and it's almost like two episodes in one. For today's big topic, the guys delve into some must-know essentials for marketers who want to go beyond the hype and get real about implementing artificial intelligence inside their organization. They talk about objectives and strategy, use cases and governance, human agency, and why trust...

While "The Godfather of Artificial Intelligence" turned AI doomer, Geoffrey Hinton, is on the media circuit warning that some future super-intelligence may eradicate humankind, Geoff and Greg set their sights on a near-term risk that's on every marketer's mind: Is generative AI coming for our jobs? In this "ripped from the headlines" episode, Greg and Geoff consider forecasts about AI's impact on...

In today's power-packed episode, Greg Verdino and Geoff Livingston rant about "X" -- Elon Musk's entry into the generative AI race -- just weeks after he signed the controversial "AI pause letter" that called for a six-month moratorium on training advanced large language models. What are his plans for his so-called TruthGPT? Will he build an LLM that's trained on tweets? And could X become the "ev...

Today’s episode is packed with power as Geoff Livingston and Greg Verdino dive deep into AI ethics. With ChatGPT churning out fake news and Midjourney attempting to pump the brakes on deepfakes, it’s no wonder companies and countries are looking to rein in the use of generative AI. Geoff and Greg explore all of this and more, as they ponder whether humans are striking back against runaway AI produ...

00:00 Intro 00:28 Welcome to the pod 01:03 Adobe unveils generative AI 09:51 Incumbents vs startups: Who will win? 15:58 Marketers, get serious about strategy 27:08 ChatGPT Plugins: an App Store moment 31:35 What Plugins mean for media and marketers 41:55 Brainer: Going from “ooh shiny” to strategic 43:05 No Brainer: Check out Bard and Poe 47:07 Wrap up   Visit https://nobrainerpodcast.com for com...

In this episode of No Brainer, Greg and Geoff discuss OpenAI’s announcement of GPT-4. Geoff shares his take on moves by Salesforce and HubSpot to bake GPT into their popular CRMs, then the two discuss whether this will be a boon for salespeople or a bust for their target prospects.   All of this leads Greg and Geoff into a conversation about why it’s so important for Chief Marketing Officers to ta...

In the premier episode of No Brainer, Greg and Geoff discuss Fiat and Kia adopting ChatGPT for showroom and user support, respectively. They discuss what they like about each use case and touch on AI ethics.   Then they dive into a new tool – PRprophet.ai – that has the potential to reshape media relations and challenge the typical PR agency’s model. Discussions include a long-term view on all age...