Nicky
Nicky at Night
Welcome to my solo podcast!!!My name is Nicky and I used to work in the entertainment industry for 3 years on the social strategy & marketing side before I ever became a Creator. I am obsessed with analyzing the stories behind Music, Movies, and Marketing. I truly believe the media we consume is so important to our development and how we interact in society. Growing up in the suburbs of Virginia as a very closeted teenager, I remember how isolated I felt. It was Youtube and Music that made me feel scene for the first time. Hopefully I can make someone else feel that way too
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Episodes
The Power of Persona (ft Remy Bond) 15.11.2025 44:51
A great artist to me is about so much more than just the music. It's the world building, the visuals, and artistry that truly make someone iconic. Artists like Lana Del Rey, David Bowie, or Lady Gaga have developed entire artistic personas. Even outside of pop, we have artists like Tyler the Creator have an entire unique character they create for each album. But trying to create an entire worl...
The 3 things that Build or Break a New Artist (ft Natalie Jane) 31.10.2025 41:08
What makes a great artist? To me its about so much more than just music. It's the ethos, the visuals, the writing, worldbuilding, and how they tap into culture. Those things seem so much easier to do when you have a big record label, funding for your music videos, or an entire team around you-- but how does a New Artist do those things? Well we sat down with @nataliejane to talk about exactly...
The Disappointment of a Showgirl... 13.10.2025 31:34
It seems like the internet has had a LOT to say about Taylor Swift this past week...From the release of her album Life of a Showgirl, the diss track about Charli XCX, and releasing 28 vinyl variants in the first 2 days...I made a Tiktok about this, and lost 1,000 followers in a day. It was so crazy that it really got me thinking about this downfall of honest music journalism, and how stan culture...
The Death of Nuance & the Age of Ragebait 23.09.2025 47:36
Why does everything feel like ragebait now? From the Sydney Sweeney and American Eagle Ad Campaign, crazy tiktok foods, debate shows, toxic fandoms, and ragebait marketing. EVERYTHING feels like extremism, and we have completely lost the idea of nuance. To like some things, dislike some things, and still be a fan. Now it feels like everything is a team sport-- where you have to endlessly defend yo...
The Addiction to Sadness (ft King Princess) 18.09.2025 44:20
Welcome back to Nicky at Night!!!This week we sit down with the one and only @kingprincess to discuss her new album "Girl Violence", writing "Fantastic" for the Arcane Sound Track, and what it was like to start acting in the show 9 Perfect Strangers. I was most fascinated by the theme of this album all together. How women who love each other so deeply, can sometimes use that connection as this too...
The Death of Music Genres: A Conversation with Rico Nasty 10.09.2025 48:43
Rico Nasty has always been her own muse From blowing up during the early days of Soundcloud, pioneering her own sound, and collaborating with some of the greats like Doja Cat, Kali Uchis, Doechii, Fred Again, and SO many more The one things guiding Rico Nasty has always been taste. In this week's episode of Nicky at Night-- we sit down with Rico Nasty to talk about exactly what it means to be...
10 Years of Therapy in 10 Minutes 04.09.2025 15:46
Wanted to switch things up a bit with a little personal video :)Will be back to regular content starting next week! But this week I hit my 10 year mark from starting therapy and I was really reflecting on how it changed my life, and how holding on to some of these things I discussed with my therapist truly changed my world view0:00 - Intro1:26 - Actions over Words2:33 - You cannot heal in the same...
The Death of the Male Popstar (ft PopSamCam) 11.08.2025 47:26
We are witnessing the death of the male popstar... We went from YEARS of The Beatles, Michael Jackson, Usher, NSYNC, Backstreet Boys, Justin Timberlake, Justin Bieber, One Direction, Harry Styles... and then just none. After the rise of Harry Styles, we have yet to see a single male rise to the upper echolon of pop music in nearly a DECADE However, in 2025 it FINALLY feels like we have some conten...
The Epidemic of "Performative Men" (ft Amelia Moore) 05.08.2025 45:20
Do we have an epidemic of loneliness? Or just an epidemic of undatable men...Situationships, toxic exes, "talking stages" lasting for months-- it seems like EVERYONE is having trouble with dating these days. Especially among Gen ZIt is definitely something I have been struggling with, and our guest this week Amelia Moore is certainly no stranger to heartbreak, so we sat down to talk abou...
The Addiction to Connection (ft Aidan Bissett) 28.07.2025 41:10
Is it just me or does it feel like EVERYONE’s love life is a disaster these days? Situationships. Talking stages. Low-effort texting. Going back to your ex…It’s like we’d rather stay stuck in something we KNOW is bad for us than risk being alone. Why? Because connection—even when it’s toxic—is still connection. And we are addicted to it. The dopamine rush of attention. The illusion of intimacy. Th...
The Recession of Creativity 21.07.2025 42:49
We are in a recession of originality...From AI Art, algorithms pushing the same things over and over again, to EVERY movie being a remake-- it feels like nothing is original anymore. In fact, 10/10 of the Top 10 Movies of 2024 were ENTIRELY remakes and sequels...It's not that these are bad movies by any means, they just aren't new! We have been recycling the same IP over and over again for over 50...
Why is Everything SO Expensive Now? 15.07.2025 40:23
Is the American dream dead? Many are struggling with the rising cost of living, and the burden of student loans. More people are living paycheck to paycheck, making it near impossible to save for the future...So in this week's episode of Nicky at Night, we are taking a deep dive into the Death of the American dream. How everything became so unaffordable, and why this issue is about so much mor...
Did Lorde save the Summer? (Album Review) 07.07.2025 31:39
Did you really think I wasn't gonna do a Lorde episode?!?!Of COURSE we have to do an album review of Virgin by Lorde. It's a deep exploration of her inner world covering topics such as sexuality and gender expression. It also touches on generational trauma and her journey of self awareness. It's an amazing piece of work that delves into her past trauma that made her into the artist tha...
The Art of the Rebrand: Addison Rae 28.06.2025 40:29
YOU KNEW IT WAS COMING!!!!Our Addison Rae episode is finally here JOIN THE DISCORD: Follow me on IG: #addisonrae #musicindustry #musicmarketing
The $1.8 BILLION Marketing Secret of Labubu 20.06.2025 34:47
Everyone seems to be talking about Labubu...It seems like overnight he just spawned out of nowhere, and now you can't escape it. Viral tiktoks, celebrity sightings, appearing at fashion shows... you name it and he is there. But what is the lore of Labubu? How did he even start? Why did he become so popular? Well that is exactly what we set out to solve today! JOIN THE DISCORD:https://discord.gg/Fj...
How to Market Yourself like a Popstar (Ft SVP Warner Records) 16.06.2025 55:12
HIII!LONG time no see omg! I was on vacation out of the country for a month so I apologize for the massive gap in episodes, but it feels GOOD to be backToday we are sitting down with Sam Riddle, the SVP of Marketing at Warner Records. His team works across the marketing for artists such as Dua Lipa, Sombr, Benson Boone, Nessa Barrett, Teddy Swims, Omar Apollo, and so many more! It was so cool to h...
The Death of Body Positivity & the Twisted Marketing of "Skinny" 23.04.2025 40:24
Welcome back to Nicky at Night!!!This week we are back with another video essay-- very in line with the "Epidemic of Escapism" episode, but this time I really wanted to hone in on this idea of "wellness" or "glow-up culture" on the internet. Lately, it has really felt like Body Standards are regressing. With the rampant use of things like Ozempic, and this return of &...
In Defense of White Lotus Season 3... 14.04.2025 47:21
White Lotus Season 3 was just SOOOO good I had to do a reviewI know it's a week after, but I hope you all still enjoyed! :)JOIN THE DISCORD :Follow me on IG: #whitelotus #whitelotusseason3 #thewhitelotus #popculturepodcast
The 3 things that Make or Break a New Artist 10.04.2025 44:06
How does one grow as a new artist in 2025?It really seems like the game has changed these days. From the rise of Chappell Roan, Doechii, Sabrina Carpenter, Role Model, and so many more. We have more artists breaking through than ever. Not only that-- some of these people SKYROCKETED to the top of the charts. But why? What did they do differently from everyone else? How did this artists grow and wh...
How much does Spotify actually pay Artists? 03.04.2025 50:59
Today we are answering the question that EVERYONE has been asking..."How much does Spotify actually pay artists?"I sat down with Sam Duboff, the Global Head of Spotify for Artists to answer that exact question. Prior to this interview, I did a lot of research on the business of streaming as a whole, and how the music industry collects revenue. My goal with this video is not to push anyon...
We are living in a New Music RENAISSANCE (ft Sulinna Ong) 25.03.2025 1:06:07
Welcome back to Nicky at Night!!!This week we have our first ever guest episode with none other than Sulinna Ong, the Global Head of Editorial Music at Spotify. Her team oversees ALL of the music & playlisting at Spotify. Curating every New Music Friday, Today's Top Hits, Rap Caviar, etc. Overseeing the largest source of music discovery on the largest music streaming platform in the world. Sul...
The Power of Performance 17.03.2025 45:04
WELCOME BACK TO NICKY AT NIGHT!!This week we are diving deeper into a video I made a while ago about the music industry and different kinds of artists. In my mind, I classify people into one of three ways. WritersVocalistsPerformersThis week, we are analyzing the "Performer" archetype JOIN THE DISCORD: Follow me on IG: #musicindustry #ladygaga #dojacat #tatemcrae #aspiringartist #musicre...
The Paradox of "Relatable" Billionaires 04.03.2025 39:11
WELCOME BACK TO NICKY AT NIGHT!!!This week wanted to do a more deep dive on this trend I have seen in politics lately. This idea of the "relatable billionaire", and these tech CEOs somehow becoming this symbol of aspiration. It's so fascinating to me how public displays of wealth have become such a symbol of aspiration-- yet one of the biggest reasons why everything is SO expensive r...
The Epidemic of Escapism 25.02.2025 34:31
WELCOME BACK TO NICKY AT NIGHT Sorry for the delay! I had the flu last week but we are back This week I wanted to dive into this concept of escapism I have seen taking over our society. JOIN THE DISCORD Follow me on IG #videoessay #podcast #overconsumption
So I went to the Grammys... (storytime) 13.02.2025 34:40
SOOO A CRAZY THING HAPPENED...And a HUGEEE thank you so Spotify again :')JOIN THE DISCORD :Follow me on IG :#grammys #beyonce #chappellroan #podcast
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